Spaghetti Again?. How to build a fundraising program that will keep you out of the kitchen! Lisa Court Sr. Director of Principal Gifts Binghamton University. Special Events Have Their Place. Profile and PR Expand the audience Broadcast the mission Engage and Mobilize Volunteers
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How to build a fundraising
program that will keep
you out of the kitchen!
Sr. Director of Principal Gifts
Does your event provide a good return on your investment of your time, energy and finances?
At your last Special Event…
Did you get a good return on your investment?
Are one tool in your tool belt.
Use them sparingly. Combine them with a balance of in person solicitations, direct mail and phone calls. Your highest ROI will result from a face to face ask.
Who is your audience?
Are they informed?
Are they ready?
What is your history with them?
To get people to give you money, you usually have to ask for it.
Make your own “stretch gift.” Your own sacrificial gift create momentum and energizes you to ask others for their support. The most successful fund raising efforts are achieved when you’ve already made your own commitment.
Begin with your mission statement
"A Hand Up, Not a Hand Out.“
We seek to eliminate poverty housing and homelessness from the world and to make decent shelter a matter of conscience and action.
Donors, friends, community members, businesses, and foundations who have the capacityto make a major gift (as defined by your institution) and the inclination to do so. They are interested in your mission and institution and are philanthropic in nature.
Be prepared for questions about all aspects of the organization.
Most donors want verbal or written acknowledgements and little more. Continued contact with organizational leadership and volunteers is always welcome. Showing regular written and verbal appreciation after the gift is better than a tchotchke or swag. They want as much of their gifts to support your mission.
From your prospect research you learn that Mr. and Mrs. Corey have been the construction business for three generations. They have been interested in HFH from the sidelines but have made small consistent annual gifts. Your references say they have significant wealth and have no children. They gave a gift of $100,000 to the United Way. They have two homes and are recently retired.
Discuss a strategy on how to move them from the Annual Fund to a Major Gift.
There are no magic words to help secure a gift, the real magic is the relationship with those who can change the world with their generous spirit