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MARKETING INITIATIVES OF VNFU

MARKETING INITIATIVES OF VNFU. PRESENT BY Mr LE KHAC LAP- VICE -DIRECTOR OF ECONOMIC DEPT OF VNFU. THE NUMBER OF FARMERS INVOLVED. Crop : Vegetable Number interviewed : 46 Number of farmers involve : 632 Crop : Fresh lychee Number interviewed : 1546

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MARKETING INITIATIVES OF VNFU

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  1. MARKETING INITIATIVES OF VNFU PRESENT BY Mr LE KHAC LAP- VICE -DIRECTOR OF ECONOMIC DEPT OF VNFU

  2. THE NUMBER OF FARMERS INVOLVED Crop : Vegetable Number interviewed : 46 Number of farmers involve : 632 Crop : Fresh lychee Number interviewed : 1546 Number of farmers involve : 3405

  3. Crop : Dryed Lychee Number interviewed : 12 Number of farmers involve : 527 Crop : Lychee wine Number interviewed : 1 Number of farmers involve : 52

  4. Crop : Tea Number interviewed : 8 Number of farmers involve : 570 • The number of provinces has been reseached : 4 • Bac Giang province : 1 company; 3 initiatives

  5. Thai Nguyen province : 2 companies; 3 cooperatives; 7 initiatives • Ha Noi : 1 wholle sale market; 3 initiatives • Ninh Binh province : 1 company; 5 initiatives

  6. Volume being marketed • For tea product : in the project frame we planned for marketing in November 2009. • Sending document to provinces where has a big area for tea growing such as : Lai Chau Prov; Dien Bien Prov; lao Cai Prov; Tuyen Quang Prov; Phu Tho Prov…. • We will send expert to Tuyen Quang and Phu Tho Province to carrying out training courses for farmers.

  7. Marketing partners • In Thai Nguyen province : Commercial Center of Thai Nguyen; Hoang Binh Company. • In Ha Noi : some big shops /agencies • All partners are invited to attend the workshop on setting up mid – market mechanism will be held on October and November 2009.

  8. History of the initiatives • The initiatives mentioned above are divided in to 3 kinds : • - The cooperatives has been transferred from agricultural cooperative to services cooperative sine 1990. • Dong Giao company has been transferred from government company to joint stock company since 1990. • Hoang Binh, Thinh Bien companies are Ltd companies sin 2000. • The whole sale market Long Bien since 1980s

  9. Current status of the initiatives • All initiatives are running well, however its effected by the global financial crisis : the market curtailed .

  10. Current management structure • 1 Director • 1 Marketing staff • 1 accountant • 1 cashier • 1 consultative committee • 1 Technical group • The relationship to the national structure is an independent center of VNFU.

  11. The Enabling and hindering factors • Supporting policy of Viet Nam Gov : giving capital to farmers for their production. • The small farmers do not have information on marketing; • The processing technical is backward

  12. Lesson learned and insights • Capacity building for small farmers and poor farmers is in accordance with the point of view of VN Government and need the time about 3 years for carrying out. • Its needs 100,000USD – 150,000USD for setting up the models and develop, maintaining it in 3 years. • Should be concentrated in propagandizing through the conferences; workshops… . • The local staff needs to be trained .

  13. Challenges ahead • The market price of in put and out put are changing. • The Competition with big companies, group make difficulties for small farmers. • Purchasing power is getting down caused by the global financial crisis lead to unmarketable products.

  14. Recommendation to farmer engaging the market • The farmers necessary active liking together for a big volume of products. • Applying a new technology on production • Observed the GAP regulation on production; Making good plan for products can be completed in the market . • Apply new technology on food processing in order to reduce the price and upgrade the quality.

  15. Intervention/support needed

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