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Physical Distribution. Distribution is Place in the 4 P's of Marketing. 1.9%. 1.3%. 4%. 5.6%. 87.1%. Definition. Physical Distribution ~ all the activities that help to ensure that the right amount of product is delivered to the right place at the right time .

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Physical distribution

Physical Distribution

Distribution is Place

in the 4 P's of Marketing


Definition

1.9%

1.3%

4%

5.6%

87.1%

Definition

  • Physical Distribution ~ all the activities that help to ensure that the right amount of product is delivered to the right place at the right time.

    • Also known as logistics


Types of transportation systems
Types of Transportation Systems

  • Trucking

    • Most frequently used

    • Usually used for local deliveries

    • Advantages: convenient, fast

    • Disadvantages: traffic jams, weather

  • Railroad

    • Traditionally used for heavy, bulky equipment

      • Ton-mile: movement of one ton (2,000 lbs) of freight one mile

    • Advantages: low costs

    • Disadvantages: not as much access as other ways


Transportation systems continued
Transportation Systems - continued

  • Marine Shipping - Waterways

    • Oldest method used; usually agricultural products

    • Advantages: inexpensive

    • Disadvantages: slow

  • Air Cargo Services

    • Advantages: fast

    • Disadvantages: can be expensive


Transportation systems continued1
Transportation Systems - continued

  • Pipelines

    • Usually owned by companies using them

    • Advantages: speed

    • Disadvantages: cost


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