Sales Presentation Q4 2007

1. Sales Presentation Q4 2007 Datamax Corporation Orlando, FL USA

2. Agenda What’s new ? Benefits of the Competitive review and positioning Top 10 reasons to sell the Tour & technical specifications

3. What’s New?

4. Introducing the new What’s New? Compact industrial-strength barcode label& RFID printers • The best performance & featuresfor the price • The most elegant design • The best warranty in the business • New name – = More Opportunities

5. Benefits of the new M-Class

6. Benefits of the Why end-users will need it • The best features & performance for the price • Reliably Fast! 24% faster than “Z” competition • Lowest cost to own! • Proven M-Class durability • Modular design for easy service (if it’s ever needed!) • Field flexible! Easily installed media handling & connectivity options • Configure, customize and control your printer with ease by using the exclusive MCL-Collection.

7. Benefits of the Why end-users will need it • The most elegant industrial design • Simplified features in an updated design • Compact and intuitive • A logical and inviting user interface • The best warranty • Double the warranty of competition

8. Benefits of the Why end-users will need it Stretches the dollar!Combines the fastest processors with the easiest-to-use interface saving time for operators & IT maintenance. It screams! Independent tests prove the M Class Mark II is up to 24% faster than the competitor’s entry point to metal printers. Its compact size is 30% smaller than its closest competitor, so it fits where you need it to fit. It saves! It takes less time to service, saving your people time to run, adjust, maintain and replace components(if you ever need to). It also gives you the Datamaxexclusive MCL intelligence, allowing you to eliminatePC’s from your network. It’s the compact, industrial strength, metal barcode label printer that you can’t afford not to choose.

9. Competitive Analysis

10. Competitive Differentiators • A large, well lit 128 x 64 graphics LCD display • IntelliSEAQ™ Intelligent printhead • Longer lasting printheads • Only RFID offering in either UHF or HF in its class • Best warranty in the industry: • 2 year warranty on the printer • 1 year warranty on the print head • Compact industrial strength • Modular design

11. Competitive Comparison

12. All gear driven Easy replacement of all wear items Intelligent printhead Cost-effective printhead Supports CSI and CSO Offers a cutter option Longest printer warranty with 2 years Fastest time to first label out at 2.5 seconds - 19% faster Platen roller driven by belt Difficult to replace wear items (platen roller and belt driven components) Standard printhead More expensive printhead Only supports CSO No cutter option Only offers a 1 year printer warranty Takes 3.1 seconds for first label out Datamax beats Zebra M-4206 S4M

13. Standard easy-to-use LCDgraphics display Intelligent printhead Wider print width of 4.25” (108mm) Cost effective printhead Longest printer warranty with 2-years 1 year warranty on printhead No front panel displayfor user to operate Standard printhead Print width maximum of 4.09” (104mm) More expensive printhead Only offers a 1-year printer warranty 90 day warranty on printhead Datamax beats Intermec M-4206 PD41

14. All gear driven Standard 16MB RAM / 8MB Flash Over 30% smaller (by volume) than Zebra Intelligent printhead Cost effective printhead replacement Wider print width of 4.25” Supports CSI and CSO Offers the longest printer warranty at 2 years Fastest print of 200 labels at 2 minutes 4 seconds– 38% faster Platen roller driven by belt Standard 8MB RAM / 4MB Flash Larger/bulkier printer than Datamax Standard printhead More expensive printhead replacement Print width of only 4.09” Only supports CSO Only offers a 1 year printerwarranty Printing of 200 labels takes 2 minutes 40 seconds Datamax beats Zebra M-4210 Z4MPlus

15. All gear driven Intelligent printhead Cost effective printhead replacement Wider print width of 4.25” Over 30% smaller than Zebra Longest printer warranty with2- years Platen roller driven by belt Standard printhead More expensive printhead replacement Print width of only 4.09” Bulkier than Datamax 1-year printer warranty only Datamax beats Zebra M-4210 ZM400

16. Positioning

17. Competitive Positioning – Best Value M-4210 Z4M PD 41 ZM400 S4M M-4206 VALUE PRICE PERFORMANCE

18. Beats the Competition! • Highest level of ruggedness & reliability, period! • Most elegant industrial design • Best features & performance for the price • Broadest communications support • Best warranty in the industry

19. Top 10 Reasons to sell !!

20. Reasons to Sell • The industry’s best value • The Datamax team works harder for the customer than any other manufacturer in the industry • Compact, industrial strength printer offers rugged & accurate performance • Best warranty • Reduced total cost of ownership for your customer • Easy competitive printer replacement to open new opportunities • Integrated advanced RFID option • Breadth of product configurations • IntelliSEAQ™ Intelligent Printhead • The lowest cost offering for MCL, the platform for your unique printer-based applications

21. 1. Industry’s best value Reasons to Sell • Feature Rich • High Performance • Low Price • Configurable – Only pay for the features you need

22. The Datamax team works harder for the customer than any other manufacturer in the industry Reasons to Sell • Offers the best relationship with our partners • More responsive to our partners needs over the competition • The sales team is empowered to act! • More flexible & agile with all resources • A Willing Sales team & supportof the entire company • We do whatever it takes to ensure customer satisfaction!

23. 3. The Compact, industrial strength printer Reasons to Sell • Rugged & reliable performance • Most modern & elegant industrial design • Solid cast metal chassis with durable steel cabinet • Compact design when space is a consideration • Single frame design replaces center base & back plate providing increased printer stability

24. 4. Best warranty Reasons to Sell • We cover you! 2 year/50KM limited mechanical warranty on the printer • Administration is easy because it’s easy to fix • 1 year or 1 million linear inch/25KM warranty on the IntelliSEAQ™ printhead

25. Reasons to Sell 5. Reduced total cost of ownership • Modular design for ease of servicing key components • IntelliSEAQ™ provides intelligence that extends the life of your printhead • Easy loading printhead opens at a full 90 degree • angle to support quick side loading of • labels & ribbons

26. 6. Easy to replace Competition Reasons to Sell • PL-Z printer command language emulation standard on all printers • Allows easy replacement of Zebra printers without time consuming reprogramming • Supports both coated-side-in & coated-side-out

27. 7. Integrated Advanced RFID Option Reasons to Sell • Strategically placed antenna provides optimum • performance & accuracy • Quick & easy calibration of tags for • precise print positioning & encoding • Supports either UHF or HF requirements

28. 8. Breadth of Product Configurations Reasons to Sell • Multiple communications offering with parallel, serial, • USB, low cost internal LAN, wireless & USB host • Easy to configure field installable • options for future applications • LCD graphical display

29. 9. IntelliSEAQ™ Intelligent Printhead Reasons to Sell • Maintains highest standards in printhead control • Lowers your printhead costs! • Monitors and Stores valuable data that • Optimizes print quality • Reduces Downtime

30. 10. The lowest cost offering of MCL, the platform for your unique printer based applications Reasons to Sell Put the MCL-Collection to work for you! • Customize your printer with ease and without the need for dedicated PCs or even a network connection with MCL Designer or 123Print. • Configure, supervise and eliminate costly downtime with DMX-Net Mobile.

31. Tour & Technical Specifications

32. Tour Large viewing window Industrial metal cabinet 128 x 64 graphic LCD available exclusively on Datamax printers Operator control panel

33. Tour Magnetic head-up latch Die-cast aluminum uni-frame Label supply hub Fan-fold media slot IntelliSEAQ™ printhead available exclusively on Datamax printers

34. Tour Parallel port USB port Serial port Power connection

35. Tour- Connectivity Optional communication cards Wireless Ethernet Wired Ethernet USB Host (M-4210)

36. Feature Comparison

37. New M-4206 • Enhanced electronics – higher performance - 19% faster than competition • 128 x 64 LCD graphics display (3 button available) • 8MB RAM – 4MB Flash standard • IntelliSEAQ™ printhead • PL-Z emulation • Metal cover • Serial/Parallel/USB • CSI and CSO • $1145New price! New Standard Features

38. New M-4206 • Internal Ethernet option • Wireless LAN option • Internal rewind option • Peel-and-Present option • Cutter option • MCL option Options

39. New M-4210 • Enhanced electronics – higher performance • 128 x 64 LCD graphics display (3 button available) • 16MB RAM – 8MB Flash standard • IntelliSEAQ™ printhead • PL-Z emulation • Metal Covers • Serial/Parallel/USB • CSI and CSO ribbon • $1495Better Value! New Standard Features

40. New M-4210 • Internal Ethernet option • Wireless LAN option • USB host option • RFID UHF/HF option • Internal rewind option • Peel and Present option • Cutter option • 64 MB optional Flash • MCL option Options

41. Value Add • Reduced downtime : • Easy access printhead & TOF sensing • 450M ribbon length • Competitive replacement : • Supports both ribbon with ink CSI or CSO • Emulation packages • Total cost of ownership : • Modular design • Easy replacement of parts

42. Thank You!