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Public Outreach Update. 2009 Coordinators’ Briefings Public Affairs Office Virginia Department of Emergency Management. 2009 Strategic Outreach Plan. 2008 research revealed major misperception – people think they are ready, but they are not: Perception vs. Reality 54% feel prepared

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2009 coordinators briefings public affairs office virginia department of emergency management

Public Outreach Update

2009 Coordinators’ Briefings

Public Affairs Office

Virginia Department of Emergency Management


2009 strategic outreach plan
2009 Strategic Outreach Plan

2008 research revealed major misperception – people think they are ready, but they are not:

Perception vs. Reality

54% feel prepared

71% do not have critical supplies, including a family emergency plan


Misperception and opportunity
Misperception and Opportunity

Misperception leads to opportunity – help residents understand what it means to be prepared:

Give people a baseline.

3-day supply of non-perishable food

3-day supply of water

Working battery operated radio and batteries

A written family emergency plan


Important influencers
Important Influencers

  • People more likely to take preparedness actions if recommended by:

    • Local fire or police officials (80%)

    • Local weather or TV news announcers (66%); #1 in Hampton Roads


2009 target audiences
2009 Target Audiences

Certain groups are either very underserved or more likely to take action:

Who needs Ready Virginia?

Least prepared are the oldest (65+) and the youngest (34-)

Families with children tend to be better prepared

56% of Hispanics don’t feel prepared


What does 2009 plan include
What Does 2009 Plan Include?

Emphasis on making a plan

New RV and RV seniors brochures

Family plan worksheets in English & Spanish

Articles for homeowner’s associations

Radio Disney partnership

‘World Upside Down’ radio and TV PSAs

Use of Twitter and Facebook

Tabletop displays in English and Spanish

Extensive Hispanic outreach

New LV brochure, hurricane guide, media campaign


2009 npm goal
2009 NPM Goal

To change perceptions about emergency preparedness and help Americans understand what it truly means to be Ready


Ready virginia and npm
Ready Virginia and NPM

Encouraged local and state agencies and organizations to register as NPM Coalition members and to sponsor events

65 voluntarily registered

Provided resources to local EMs, Citizen Corps, homeowners’ associations, English and Spanish media and meteorologists

Brochures, family plans, kids’ game sheets, magnets


Local efforts to promote npm
Local Efforts to Promote NPM

25 local governments voluntarily reported hundreds of activities to Ready Virginia

Training, exercises, employee preparedness classes

Twitter, Facebook and locality Web sites

Local government access TV channels


Local efforts to promote npm1
Local Efforts to Promote NPM

Traditional and non-traditional outreach

Assistance to Boy Scouts with preparedness award

Visits to retirement villages

Displays in county and city offices

Locality proclamations

Bookmarks in library books

City/county newsletters


Local efforts to promote npm2
Local Efforts to Promote NPM

Community Safety Fairs, Disaster Days, special events

Family and business planning workshops

Set up of Mobile Command Posts

Are You Ready? citizen classes

CERT classes


Clear national messages
Clear National Messages

Emergency preparedness is everyone’s responsibility.

Everyone should have a personal response plan for a disaster.

Everyone should be prepared to be self-sufficient for at least the first 72 hours.

Clearly setting the expectation for personal responsibility is a way to clear up misperceptions.


What s next
What’s Next?

2010 Strategic Outreach Plan

Continued emphasis on making a plan and getting the four basics

Continued emphasis on families/mothers

Emphasis on personal responsibility

Reorganization of Web sites

Virginia preparedness survey (summer)

Information in additional languages

What do you need?


Www readyvirginia gov www listovirginia gov questions

www.ReadyVirginia.gov

www.ListoVirginia.gov

Questions?


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