Glen doucet vice president public policy government relations canadian diabetes association
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Glen Doucet Vice President, Public Policy & Government Relations Canadian Diabetes Association. Building a National Advocacy Strategy Presentation to the Canadian Association of Optometrists.

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Glen Doucet Vice President, Public Policy & Government Relations Canadian Diabetes Association

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Glen doucet vice president public policy government relations canadian diabetes association

Glen DoucetVice President, Public Policy & Government RelationsCanadian Diabetes Association

Building a National Advocacy Strategy

Presentation to the Canadian Association of Optometrists


Glen doucet vice president public policy government relations canadian diabetes association

CDA MissionTo lead the fight against diabetes by helping people with diabetes live healthy lives while we work to find a cure.

Who we are:

  • An independently governed charitable organization focused on the needs of Canadians living with/affected by diabetes

  • We have a presence in 100 communities across the country

  • We are supported by a community-based network of volunteers, employees, healthcare professionals, researchers, and partners

    What we do:

  • Programs & Services for People Living with Diabetes

  • Funding Diabetes Research

  • Professional/Patient/Public Education & Information

  • Advocacy (Federal, Provincial, Individual)


Governance model

CDA

National Board

Professional Sections

C&SS

DES

Council of Regions (Composed of Regional Chairs)

23 Regions/Membership Based

Advocacy

National Advocacy Council

Area Advocacy Committees (Pacific, Western, Ontario, Atlantic)

3 Focuses:

National (Policy/Regulation)

Provincial (Programs/Services)

Individual (Rights/Discrimination)

Governance Model


Cda 5 year advocacy plan

Themes

Burden (Years 1/2)

Access (Years 3/4)

Equity (Years 4/5)

CDA 5 Year Advocacy Plan

Major Policy Initiatives

  • Economic Tsunami Report (2009/10)

  • Diabetes Progress Report (2010/11)

  • CDR Vision Statement/Conference (2011/12)

  • Diabetes Research Summit/Report (2012/13)

  • Diabetes Charter (2013/2014)


Cda advocacy success focus

Successes

National:

ADI Renewal

CDS Partnership Forum

Economic Tsunami Report (National/Prov)

Provincial:

Nova Scotia SMBG

New Brunswick Diabetes Strategy

Ontario Special Diet Allowance Program

Individual:

Pilot License (type 1 diabetes to achieve her private piloting)

Commercial Drivers (truckers, ambulance drivers, police officers, etc.)

Railway Workers/RCMP (medical guidelines)

Flight Attendants (human rights case)

Firefighter (fire-fighter with type 1)

CDA Advocacy Success/Focus

Focus

National:

  • Secondary prevention

  • Health weights

  • Financial support

  • CDR

    Provincial:

  • Provincial Diabetes Programs

  • Pump Programs

  • Formulary Listings

    Individual:

  • Kids with Diabetes in Schools

  • Workplace Discrimination

  • Pump Programs

  • Formulary Listings


Cao advocacy strategy

Building the Strategy

The 6 Pillars of an Advocacy Strategy:

Capacity: Feet on the ground/structure

Communications: Messaging your key audiences

Presence: Be the “go to” organization

Relationships: Long-term, mutually beneficial

Information: Be the credible source

Education: Ensure people know your issues

Role for GR/Advocacy in CAO:

Not an if, it is a must

Avoid being divided

Commons goals/common approach

Collective message/collective action

Share resources/intelligence/info

Tactics & Structure

Pursuing Advocacy Issues:

Strategic: Balances Desirability & Do-ability

Transferable: Resonates all Levels (Federal, Provincial, and Individual)

Flexible: Ability to Respond to Changing Environment

Relationship Building (Grassroots/tops):

Political: Vision Caucus/ OPT/MP Contact Program/Lobby Days

Bureaucrats: Don’t forget the Bureaucrats

Stakeholders: Issue specific alliances

Advocacy Committee:

Representative: Prov/expert/experience

Accountable: Workplans/goals

Relevant: Build into the governance structure

Legislation/Bill C-51:

Regs review/classification of med devices

Dispensing (by approved prescribers & distributers)

CAO Advocacy Strategy


A national vision care strategy

A National Vision Care Strategy

The “W5” Approach

The Why:

  • Create the Need

  • Build a Compelling Case/Impact

    The Who:

  • Partnership: Vision Alliance of Canada

  • Multisectoral (Health Stakeholder, Professionals, Patients, Industry & Govt)

    The What:

  • A Vision, Vision (Broad-based/Pan-Canadian/Reflect Govt Direction)

  • Provide Solutions, Not Problems

    The Where:

  • Wholesale (Policy/strategic communications)

  • Retail (Relationships/lobbying)

    The When:

  • Context of a National Advocacy Strategy

  • 4 “Ws” are in place


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