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Glen Doucet Vice President, Public Policy & Government Relations Canadian Diabetes Association. Building a National Advocacy Strategy Presentation to the Canadian Association of Optometrists.

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Glen Doucet Vice President, Public Policy & Government Relations Canadian Diabetes Association

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Glen DoucetVice President, Public Policy & Government RelationsCanadian Diabetes Association

Building a National Advocacy Strategy

Presentation to the Canadian Association of Optometrists

CDA MissionTo lead the fight against diabetes by helping people with diabetes live healthy lives while we work to find a cure.

Who we are:

  • An independently governed charitable organization focused on the needs of Canadians living with/affected by diabetes

  • We have a presence in 100 communities across the country

  • We are supported by a community-based network of volunteers, employees, healthcare professionals, researchers, and partners

    What we do:

  • Programs & Services for People Living with Diabetes

  • Funding Diabetes Research

  • Professional/Patient/Public Education & Information

  • Advocacy (Federal, Provincial, Individual)


National Board

Professional Sections



Council of Regions (Composed of Regional Chairs)

23 Regions/Membership Based


National Advocacy Council

Area Advocacy Committees (Pacific, Western, Ontario, Atlantic)

3 Focuses:

National (Policy/Regulation)

Provincial (Programs/Services)

Individual (Rights/Discrimination)

Governance Model


Burden (Years 1/2)

Access (Years 3/4)

Equity (Years 4/5)

CDA 5 Year Advocacy Plan

Major Policy Initiatives

  • Economic Tsunami Report (2009/10)

  • Diabetes Progress Report (2010/11)

  • CDR Vision Statement/Conference (2011/12)

  • Diabetes Research Summit/Report (2012/13)

  • Diabetes Charter (2013/2014)



ADI Renewal

CDS Partnership Forum

Economic Tsunami Report (National/Prov)


Nova Scotia SMBG

New Brunswick Diabetes Strategy

Ontario Special Diet Allowance Program


Pilot License (type 1 diabetes to achieve her private piloting)

Commercial Drivers (truckers, ambulance drivers, police officers, etc.)

Railway Workers/RCMP (medical guidelines)

Flight Attendants (human rights case)

Firefighter (fire-fighter with type 1)

CDA Advocacy Success/Focus



  • Secondary prevention

  • Health weights

  • Financial support

  • CDR


  • Provincial Diabetes Programs

  • Pump Programs

  • Formulary Listings


  • Kids with Diabetes in Schools

  • Workplace Discrimination

  • Pump Programs

  • Formulary Listings

Building the Strategy

The 6 Pillars of an Advocacy Strategy:

Capacity: Feet on the ground/structure

Communications: Messaging your key audiences

Presence: Be the “go to” organization

Relationships: Long-term, mutually beneficial

Information: Be the credible source

Education: Ensure people know your issues

Role for GR/Advocacy in CAO:

Not an if, it is a must

Avoid being divided

Commons goals/common approach

Collective message/collective action

Share resources/intelligence/info

Tactics & Structure

Pursuing Advocacy Issues:

Strategic: Balances Desirability & Do-ability

Transferable: Resonates all Levels (Federal, Provincial, and Individual)

Flexible: Ability to Respond to Changing Environment

Relationship Building (Grassroots/tops):

Political: Vision Caucus/ OPT/MP Contact Program/Lobby Days

Bureaucrats: Don’t forget the Bureaucrats

Stakeholders: Issue specific alliances

Advocacy Committee:

Representative: Prov/expert/experience

Accountable: Workplans/goals

Relevant: Build into the governance structure

Legislation/Bill C-51:

Regs review/classification of med devices

Dispensing (by approved prescribers & distributers)

CAO Advocacy Strategy

A National Vision Care Strategy

The “W5” Approach

The Why:

  • Create the Need

  • Build a Compelling Case/Impact

    The Who:

  • Partnership: Vision Alliance of Canada

  • Multisectoral (Health Stakeholder, Professionals, Patients, Industry & Govt)

    The What:

  • A Vision, Vision (Broad-based/Pan-Canadian/Reflect Govt Direction)

  • Provide Solutions, Not Problems

    The Where:

  • Wholesale (Policy/strategic communications)

  • Retail (Relationships/lobbying)

    The When:

  • Context of a National Advocacy Strategy

  • 4 “Ws” are in place

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