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SAMIE LIM PCCI Vice President – Tourism & Retailing Chairman Emeritus, Philippine Franchise Association President, Automatic Centre & Blims Fine Furniture E-mail: [email protected] Golden Opportunity for the Philippines

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SAMIE LIM

PCCI Vice President – Tourism & Retailing

Chairman Emeritus, Philippine Franchise Association

President, Automatic Centre & Blims Fine Furniture

E-mail: [email protected]


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Golden Opportunity for the Philippines

  • Next to the United States, Korea is the 2nd biggest source of foreign tourists in the Philippines

  • Foreign tourist arrivals in the Philippines grew by 13 % in 2005

  • Tourism is estimated to have been responsible for 74 Million Jobs and US $ 1.7 Trillion in GDP worldwide

  • Tourism contributed 15% of the total global GDP


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World Tourism Today

in 2004

Tourist Arrivals (In millions)


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Projected Worldwide Tourist by 2010

Only 0.5 % of World’s Tourists!

*

* Target Number of Tourists by 2008

Tourist Arrivals (In millions)


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as thePRIMARY TOURIST DESTINATIONin Asia…

Because of:

  • A strategic location in the heart of Asia

  • 7,107 beautiful islands with world-class hotels, resorts, malls, and shopping centers

  • 3rd largest English-speaking population in the world

  • The warmth and hospitality of the Filipinos


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Call for Collective Action

  • PCCI highlight the tourism industry as a tool for economic development

  • PCCI coordinating the private sector’s aggressive national campaign and to leapfrog the growth of tourism industry

  • Partner with national government agencies and LGUs for an integrated international tourism program


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ARRIVAL

Philippine Travel Agencies Association (PTAA) - Chair

Air Philippines

ASEAN Business Advisory Council (ASEAN-BAC)

ASEAN Tourism Association (ASEANTA)

Association of Car Rental Companies, Inc. (ARCI)

Confederation of Asia Pacific Chambers of Commerce & Industry

Cebu Pacific Air

Manila Japanese Travel Agents & Hoteliers Association (MJTAHA)

Pacific Asia Travel Association (PATA)

Philippine Airlines

Philippine Travel Agencies Association (PTAA)

Philippine Tourists Transport Cooperative

ACCESS

AMB. ALFREDO YAO, Federation of Filipino Chinese Chamber of Commerce & Industry - Chair

Asia Pacific Projects, Inc.

Department of Public Works & Highways (DPWH)

Department of Transportation & Communication (DOTC)

BIZ TOUR 5Partners & Associates in 5 A’s (Areas of Investment)

SABSY PALANCA

Chair

CYNTHIA LAZO

Convenor

ROSE MARIE YENKO

Convenor

YVONNE PASCUAL

Convenor

Govt. Sector Convenors

DOT

PTA

PCVC


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BIZ TOUR 5Partners & Associates in the 5 A’s (Areas of Investment)

ACCOMODATIONS

Chamber of Real Estate Builders Association (CREBA)

Real Estate Brokers Association of the Philippines (REBAP) – Co-Chairs

Hotel & Restaurant Association of the Philippines (HRAP)

Hotel Sales & Marketing Association (HSMA)

Philippine Hotel Owners Association (PHOA)

Philippine Tourism Authority (PTA)

The Philippine Hotel Federation, Inc. (TPHFI)

ATTRACTIONS

Philippine Tourism Operators’ Association (PHILTOA) -Chair

Boracay Eminent Persons Group

Cebu Tourism Core Group

Ilocos Norte Trade, Tourism, & Investment Council (INTTIC)

Kabang Kalikasan ng Pilipinas Foundation (WWF Philippines)

Laguna Tourism Foundation (LTF)

Northern NSW Eco-Tourism Association & Sense Adventures

Philippine Association of Convention Exhibition

Organizers & Suppliers (PACEOS)

Presidential Agrarian Reform Council (PARC)

Southern Tagalog Tourism Council (STTC)

Subic Clark Alliance Development (SCAD)

Tourism Industry Board Foundation, Inc. (TBFI)

ACTIVITIES

Philippine Retailers Association (PRA) - Chair

Ayala Foundation / Ayala Land

Center for International Trade Expositions

DLSU-Angelo King Institute

Department of Tourism (DOT)

Department of Trade & Industry (DTI)

Grupo Reposo

National Commission for Culture & Arts

Philippine Convention & Visitors Corporation (PCVC)

Philippine Commission on Sports Scuba Diving

Philippine Dental Association (PDA)

Philippine Franchise Association (PFA)

Spa Association of the Philippines


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BIZ TOUR 5

Partner: Local Chapters & LGUs

NATIONAL CAPITAL

REGION

Marikina CCI

Makati CCI

Manila CCI

Quezon City CCI

NORTH LUZON

Bulacan CCI

Dagupan City CCI

Eastern Pangasinan CCI

Ilocos Norte PCCI

La Union CCI

Pampanga CCI

Vigan City CCI

Western Pangasinan CCI

SOUTH LUZON

Batangas CCI

Camarines Sur CCI

Cavite CCI

Laguna CCI

Lucena City – Quezon CCI Marinduque CCI

Rizal CCI

San Pablo City CCI

Western Batangas CCI

VISAYAS

Bohol CCI

Boracay CCI

Cebu CCI

Palawan CCI

MINDANAO

Butuan City CCI

Cagayan de Oro

Davao City CCI

Dipolog CCI

General Santos City

Iligan CCI


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Work plan to Achieve the Five 5s

Sustain

Growth

Ready for Take Off

Investment in Building Capacities

Advocacy and Network Building

5th Year Targets

1st Year

2nd Year

3rd Year

4th Year

5 Billion USD

Investments

5 Million Jobs

5 Million International Tourists

5Billion USD

Annual Tourism Revenue


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3.95

2.63

5 Million

Tourists

(+22%)

3.16

(+20%)

(+20%)

(+24%)

The Challenge Ahead

Tourist Arrivals

(in Millions)

2.29

1.91

(+20%)


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Manila

Laoag

Subic-Clark

Cebu

Davao

1st Phase: Bringing in the Tourists Thru the International Gateways


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Laoag

  • Energize international gateways

  • Link it to clusters of world class tourist attractions within one hour of travel time

  • Develop various activities within the clusters

Subic -Clark

Manila

Cebu

Davao

The Program


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ACCESS/

ROADS-INFRA

2.

ARRIVAL

(AIR/SEA TRANSPORT)

1.

ATTRACTIONS

4.

ACTIVITIES

5.

ACCOMMODATION

3.

Achieving the Five 5’s through 5 A’s

5A’s


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AIR

(Budget airlines,

Chartered planes)

O

P

P

O

R

T

U

N

I

T

I

E

S

Leasing of Offices

to

Travel Agencies,

Tour Operators, &

Tour Guides

SEA

(Cruise Liners, Ferries)

Selling/Leasing

of Land for

Bus and Taxi

Terminals; Airports;

and Seaports

1. ARRIVAL


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O

P

P

O

R

T

U

N

I

T

I

E

S

ROADS

PORTS

  • Leasing of Commercial

  • Spaces to Business

  • Centers, Public Calling

  • Centers & branches

  • of Utility Providers

WATER

  • Construction of Toilet

  • and Bath Facilities

  • Leasing of Land to

  • Utility Providers

  • Development of

  • Roads & Bridges

SEWERAGE

2. ACCESS/ROADS-INFRA

ENERGY

COMMUNICATION


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O

P

P

O

R

T

U

N

I

T

I

E

S

Leasing / Development

of Land for:

HOTELS & MOTELS

CONDOTELS & BUDGET HOTELS

BED & BREAKFAST CHAINS

GROCERIES/SUPERMARKETS

CONVENIENCE STORES

LAUNDRY FACILITIES

HEALTH & CLINIC FACILITIES

PHARMACIES

BOOK SHOPS/ NEWS STANDS

COFFEE & BAKESHOPS

RESTAURANTS

HOTELS

RESTAURANTS

3. ACCOMMODATION


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OPPORTUNITIES

Development / Improvement of:

HISTORICAL SITES

PILGRIMAGE SITES

CULTURAL SITES

MUSEUMS

NATURE, FISHING, OR

TRIBAL VILLAGES

PARKS

PICNIC HUTS AND GROVES

CAMPING SITES/GROUNDS

NATURAL

(eco-tourism beaches, rainforests,

mountain ranges)

4. ATTRACTIONS

MAN-MADE

(theme parks, historical &

cultural sites)


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Sale / Leasing &

Development of:

SHOPPING MALLS

MEDICAL TOURISM

FACILITIES

RETIREMENT HOMES

SPA & RESORTS

GOLF COURSES

CASINO-HOTELS

NIGHT CLUBS

GYMNASIUMS

TRAINING/

CONFERENCE HALLS

SPORTS &

RECREATION

O

P

P

O

R

T

U

N

I

T

I

E

S

SHOPPING

FESTIVITIES &

EVENTS

EDUCATION /

MEDICAL TOUR

5. ACTIVITIES


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Cebu International Gateway(Initial Success Story)


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ACCESS/ROADS-INFRA

ARRIVAL

ACCOMODATION

2005

2005

2005

2006

2006

2006

2007

2007

2007

2008

2008

2008

2009

2009

2009

2010

2010

2010

Priority on Mactan Beach Rooms (#1 Tourist Interest)

4 million international seats annually

Second Major Highway

Priority on 3-Star Cebu City Rooms (#2 Tourist Interest)

Upgrade Seaports to Mini-malls

Focus: China, Japan, Korea & ASEAN

Focus on Region VII to Expand Rooms

Focus: Europe, USA, & Canada

Efficient Bus System in all Clusters (interconnect with Seaports)

Expand Focus to Clusters to Increase Rooms

Construction of Panglao and Iloilo Airport

Cebu International

Gateway

Legend:

Light Blue =Planning Stage Dark Blue=Soft Launching Green =Implementation Stage


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Davao International Gateway

(Work-in-Progress)

Five (5) Clusters

Cagayan de Oro

Gen. Santos

Mt. Apo

Fifty (50) Attractions

@ At least Ten Attractions each Cluster

Pearl

Farm

Eden Nature

Park

Davao City

“Islands to the Highlands

Within 30 minutes”

Philippine

Eagle

Center

Zamboanga

Samal

Island

Orchid

Farm

Flower

Farm

Two Thousand Five Hundred (2,500) Business Activities

@ At least Fifty Activities Each Attraction

?

Crocodile

Farm

Davao

International

Gateway


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Bulacan

Bicol

Region

Water Adventure

(Batangas)

Health & Wellness

(Laguna)

Quezon

City

Calabarzon

Manila

Arts and Nature

(San Pablo City)

Golf and Leisure

(Cavite)

Spirituality Center

(Quezon)

Manila International Gateway

Manila

International

Gateway


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ILOCOS SUR

The Ultimate Experience

ILOCOS NORTE

Northern Coast

Five (5) Clusters

Fifty (50) Attractions

@ At least Ten Attractions each Cluster

Two Thousand Five Hundred (2,500) Business Activities

@ At least Fifty Activities Each Attraction

LA UNION

Coastal Garden

PANGASINAN

Hundred Islands,

Hundred Pleasures

?

The Next Success Story:

Laoag

International

Gateway


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More Work Needs To Be Done

Tourism is vital tool for national economic development

We still need a coordinated effort, more creativity and initiative for our goal of a sustainable tourism development and promotion

in the country to become a reality.


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THANK YOU!

Let’s work together to create

thousands of business activities

and millions of jobs.

SAMIE LIM

Vice President – Tourism, Franchising & Retailing, PCCI

Chairman Emeritus, Philippine Franchise Association

President, Automatic Centre & Blims Fine Furniture

E-mail: [email protected]

Office Number: (632) 7172274

Facsimile (632) 5311005


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