RETENTION & RECRUITMENT TOWN HALL MEETING

1. RETENTION & RECRUITMENT TOWN HALL MEETING

2. 4 KEY POINTS TO REMEMBER 1. Recruitment and Retention is a LOCAL Problem, the leadership, needs and challenges are all local. 2. Recruitment is MARKETING – When do you market?........ALL THE TIME!! 3. Benefit programs require you to know what the members want, before it becomes an INCENTIVE. 4.Research tells us that – ineffective LEADERSHIP is the most common reason for a decline in membership, other than “no time to serve”

3. EMERGENCY SERVICES ARE LIKE CULTURES There are 2 defining symptoms of declining and failing cultures: • A declining population • Foreign invasions that are no longer resisted.

4. RECRUITMENT IS MARKETING AND WHEN DO YOU MARKET?....ALL THE TIME. What type of person do you want as a member of your organization? Do you have a mental picture of this person? Are you looking for characteristics or specific people? … DON’T TRY TO ONLY HAVE MEMBERS WHO ARE LIKE YOU

5. Recruitment and Retention for the 21st Century A Cafeteria Plan Approach Plus…. Effective Leadership

6. Town Hall Panelists Moderator: William F. Jenaway, Ph.D., CFO, CTO, CFPS, FIFE King of Prussia, PA Fire Company, Chief Executive Officer Paul Whorral Manlius, NY, Mayor, Past Fire Chief Andrew Nau Recruitment & Retention Coordinator, Abingdon, MD FD Lisa Lessin Recruitment & Retention Coordinator, Frederick County, MD Fire & Rescue Services Norv Collins Chief, Sauvie Island Fire District, OR Ken Richards Chief, Mystic, CT

7. 4 KEY POINTS TO REMEMBER 1. Recruitment and Retention is a LOCAL Problem, the leadership, needs and challenges are all local. 2. Recruitment is MARKETING – When do you market?........ALL THE TIME!! 3. Benefit programs require you to know what the members want, before it becomes an INCENTIVE. 4.Research tells us that – ineffective LEADERSHIP is the most common reason for a decline in membership, other than “no time to serve”

8. 4 KEY POINTS TO REMEMBER