Fca marketing strategy 2007 2008
This presentation is the property of its rightful owner.
Sponsored Links
1 / 29

FCA Marketing Strategy 2007-2008 PowerPoint PPT Presentation


  • 51 Views
  • Uploaded on
  • Presentation posted in: General

FCA Marketing Strategy 2007-2008. Derek Hird. Presentation Outline. Introduction FCA Calendar Concept Ocean Waves Sunglasses Alpen Optics Website Development Oil and Gas Companies Automobile Manufacturers Canadian Apparel Marketing Agencies Questions and Answers. Introduction.

Download Presentation

FCA Marketing Strategy 2007-2008

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Fca marketing strategy 2007 2008

FCA Marketing Strategy 2007-2008

Derek Hird


Presentation outline

Presentation Outline

  • Introduction

  • FCA Calendar Concept

  • Ocean Waves Sunglasses

  • Alpen Optics

  • Website Development

  • Oil and Gas Companies

  • Automobile Manufacturers

  • Canadian Apparel

  • Marketing Agencies

  • Questions and Answers


Introduction

Introduction

  • In the short time that I have been on the FCA executive I have been working to achieve set goals outlined as per my position.

  • I have been in contact with some companies in regards to possible FCA sponsorship.

  • Plans have been developed to achieve set goals

  • Bids have been collected from outside sources to complete future FCA projects.


Fca calendar project

FCA Calendar Project


Fca calendar project1

FCA Calendar Project

  • As some of you have read in informational e-mails the concept of the calendar has shifted slightly to bring the management of sales “In House”.

  • The funds generated by the calendar will still be set aside for athlete travel assistance.


Fca calendar con t

FCA Calendar Con’t

  • While this concept has the potential for the generation of funds there is also the real potential for it to never turn a profit.

  • To have a better understanding of what the potential of this project is an initial pilot phase will occur to determine if the project is feasible.


Fca calendar con t1

FCA Calendar Con’t

  • Pilot project

    • The calendar will be advertised using a brochure included in the FCA clubs registration package.

    • The calendar will be advertised for the sale price of $16.99 down from the listed price of $19.99 on the FCA website.

    • Orders from the brochures will be taken by the FCA for the calendar.

    • The deadline for orders will be set as November 30, 2007

    • After the deadline orders will be tallied and a decision will be made as to the feasibility of the project


Fca calendar con t2

FCA Calendar Con’t

  • Results of Pilot Project

    • If potential profit is not recognized then the project will be cut loose.

    • If there is enough interest in the calendar to warrant a profit an initial run of calendars will occur.


Ocean waves sunglasses

Ocean Waves Sunglasses


Ocean waves sunglasses1

Ocean Waves Sunglasses

  • I have been in touch with Peter Turner the Canadian representative of Ocean Waves Sunglasses to speak about potential sponsorship by his company.


Alpen optics

Alpen Optics


Alpen optics1

Alpen Optics

  • Messages have been left for Vickie Gardner regarding FCA sponsorship.


Website development

Website Development


Website development1

Website Development

  • Al Wills has done a spectacular job in recent years with designing and updating the FCA website.

  • However website development is crucial to the success of future marketing strategies


Website develop con t

Website Develop. Con’t

  • The following websites are examples of websites that have been developed by other sports.

    • http://www.hockeycanada.ca/

    • http://www.volleyball.ca/

    • http://www.tenniscanada.com/tennis_canada/TC_Splash.htm

  • The Following websites are examples of the potential sponsors to the FCA in the future.

    • http://www.chevrolet.com/

    • http://www.encana.com/

    • http://www.oceanwaves.com/


Website develop con t1

Website Develop. Con’t

  • The main themes of the websites that we have previously viewed which I would like to see integrated into the FCA’s new website are.

    • New and current website design to align our website and image with other sports and potential sponsors.

    • Separation of English and French languages

    • Increased space available for sponsor advertising

    • Development of a Canadian National Archery Team website with biographies and pictures of athletes and substantial advertising space


Website develop con t2

Website Develop. Con’t

  • Bids have been collected from two established Canadian website development businesses.

    • Elite Designs

      • http://www.elitedesigns.ca/

    • Pronk Graphics

      • http:[email protected]/


Website develop con t3

Website Develop. Con’t

  • The bids from these two companies are as follows

    • Elite Designs

      • $3000 + tax for redesigning current website

      • $750 + tax for creating new National Team page

    • Pronk Graphics

      • $37,971.12 tax inc. + Studio Fees for redesigning current website


Oil and gas companies

Oil and Gas Companies


Oil and gas companies1

Oil and Gas Companies

  • There is a great potential for sponsorship of the FCA by large oil companies.

  • Many of these companies will be approached after the development of the website and a clearer picture is available of what we have to offer these companies.

  • There has already been interest shown by one particular company in the potential of donating money to archery.


Automobile manufacturers

Automobile Manufacturers


Automobile manufacturers1

Automobile Manufacturers

  • While the potential here is somewhat less than the potential for oil and gas sponsorship there is however some opportunity

  • Archery has been used recently to assist in advertising car sales

  • One contact has shown potential for this possibility


Canadian apparel

Canadian Apparel


Canadian apparel1

Canadian Apparel

  • Overview

    • Over the past couple months I have been developing a business plan for the establishment of a clothing company

    • I am currently looking for a non-profit organization to partner with for this opportunity to work.


Canadian apparel con t

Canadian Apparel Con’t

  • Responsibilities of the FCA

    • To allow for the FCA logo to be placed on the products produced by the company


Canadian apparel con t1

Canadian Apparel Con’t

  • Benefits to the FCA

    • Advertising of the organization to their specific target market group

    • A donation of a percentage of net profits made by the company to the FCA


Marketing agencies

Marketing Agencies


Marketing agencies1

Marketing Agencies

  • The potential exists for the FCA to sub-contract out the responsibilities of marketing the FCA to a marketing agency.

    • I have not done a lot of research into this topic because the information has just been presented to me


Question and answers

Question and Answers


  • Login