Green to the core ii the key role of the data center in green it
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Green to the Core II: The Key Role of the Data Center in Green IT. Brian Fry Co-Founder & Vice President – Sales and Marketing (250) 448-2226 bfry@rackforce.com. This Matters. IT is not Green . . . Today.

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Green to the Core II: The Key Role of the Data Center in Green IT

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Green to the Core II:The Key Role of the Data Center in Green IT

Brian Fry

Co-Founder & Vice President – Sales and Marketing

(250) 448-2226

bfry@rackforce.com


This Matters


IT is not Green . . . Today

“Information and communication technology (ICT), the fifth largest consumer of power in the world, currently contributes 3-4% of the world’s CO2 emissions—and is doubling every three to four years.”

International Science Grid


Datacenters Can Drastically Improve Green IT

  • Four Challenges

    • Dirty Power (High Carbon)

    • Datacenter (DC) Efficiency

    • IT Efficiency

    • Resistance to Green IT


Challenge 1 - Dirty Power


Challenge 1 – Dirty Power: World Power Sources

Total World Electricity Generation by Fuel (2006)

Source: IEA 2008*Other includes solar, wind, combustible renewables, geothermal & waste


Challenge 1 - Dirty Power: Power Source CO2

Parliamentary Office of Science and Technology - UK &* European Data – 2004-2006


Challenge 1 - Dirty Power: CO2 Impact by Power Source


10x more CO2 per kWh

The Green Locations

Challenge 1 - Dirty Power: Understand CO2 by Location

50x more CO2 per kWh

40x more CO2 per kWh

30x more CO2 per kWh

20x more CO2 per kWh


Challenge1 - Dirty Power: Find Green Power Locations


Challenge 1 – Dirty Power Solutions

  • Locate datacenters near green power sources

  • Hydropower is the best source at this time

  • Combine solar and wind with hydropower for best result

  • Green Result - CO2 reduced by:

10 to 50X


Challenge 2 – Datacenter Efficiency


Challenge 2 – DC Efficiency: Modular Design

Old Open Inefficient Design

New Modular Efficient Design

RackForce GigaCenter

Efficiency Improvement – 1.3x


Challenge 2 - DC Efficiency: Cold Aisle Containment

Old Open Aisle Design

New Enclosed Cold Aisle Design

RackForce GigaCenter Cold Aisle

Efficiency Improvement – 2x


Challenge 2 - DC Efficiency: Cooling

Free Cooling Chiller Design

Old “Always ON” Chiller Design

Efficiency Improvement – 2x


Challenge 2 – Data Center Efficiency

  • Modular Design

  • Cold Aisle Containment

  • New “Free Cooling” Design

  • Green Result – Efficiency Improvement:

2 to 2.5X


Challenge 3 - IT Efficiency

“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.”

Bill Gates


Challenge 3 - IT Efficiency: Server Hardware

2005 Server Design

Modern Server Design

Efficiency Improvement – 1.3x


Challenge 3 - IT Efficiency: Network Design

SAN

LAN

IPC

LAN

SAN

Unified

Fabric

IPC

Efficiency Improvement – 1.2x


Challenge 3 - IT Efficiency: Virtualization

Traditional Computing Environment

Virtualized/Cloud Environment

Efficiency Improvement – 1.5x


Challenge 2 – Data Center Efficiency

  • Server Efficiency

  • Network Efficiency

  • Virtualization

  • Green Result – Efficiency Improvement:

2X


Green IT Datacenter Results


1/40th


Challenge 3 – Resistance to Change


Top 5 Reasons for Resisting Green IT Datacenters


The Carbon Market is Coming


Summary - The Green IT Data Center Solution

  • Source Green Renewable Power Locations

  • Cooler Climates are Best

  • Build Large Efficient Data Centers on Rural Industrial Land

  • Light/Build World Class Networks

  • Move to Virtual and Cloud IT Models

  • Setup Green Applications:

    • Virtual Desktop/Thin Client

    • VOIP/Video Conferencing for all

    • Other “no travel” collaboration tools


Green to the Core II:The Key Role of the Data Center in Green IT

Brian Fry

Co-Founder & Vice President – Sales and Marketing

(250) 448-2226

bfry@rackforce.com


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