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Green to the Core II: The Key Role of the Data Center in Green IT. Brian Fry Co-Founder & Vice President – Sales and Marketing (250) 448-2226 [email protected] This Matters. IT is not Green . . . Today.

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Green to the Core II: The Key Role of the Data Center in Green IT

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Green to the core ii the key role of the data center in green it

Green to the Core II:The Key Role of the Data Center in Green IT

Brian Fry

Co-Founder & Vice President – Sales and Marketing

(250) 448-2226

[email protected]


This matters

This Matters


It is not green today

IT is not Green . . . Today

“Information and communication technology (ICT), the fifth largest consumer of power in the world, currently contributes 3-4% of the world’s CO2 emissions—and is doubling every three to four years.”

International Science Grid


Datacenters can drastically improve green it

Datacenters Can Drastically Improve Green IT

  • Four Challenges

    • Dirty Power (High Carbon)

    • Datacenter (DC) Efficiency

    • IT Efficiency

    • Resistance to Green IT


Challenge 1 dirty power

Challenge 1 - Dirty Power


Challenge 1 dirty power world power sources

Challenge 1 – Dirty Power: World Power Sources

Total World Electricity Generation by Fuel (2006)

Source: IEA 2008*Other includes solar, wind, combustible renewables, geothermal & waste


Challenge 1 dirty power power source co 2

Challenge 1 - Dirty Power: Power Source CO2

Parliamentary Office of Science and Technology - UK &* European Data – 2004-2006


Challenge 1 dirty power co 2 impact by power source

Challenge 1 - Dirty Power: CO2 Impact by Power Source


Challenge 1 dirty power understand co 2 by location

10x more CO2 per kWh

The Green Locations

Challenge 1 - Dirty Power: Understand CO2 by Location

50x more CO2 per kWh

40x more CO2 per kWh

30x more CO2 per kWh

20x more CO2 per kWh


Challenge1 dirty power find green power locations

Challenge1 - Dirty Power: Find Green Power Locations


Challenge 1 dirty power solutions

Challenge 1 – Dirty Power Solutions

  • Locate datacenters near green power sources

  • Hydropower is the best source at this time

  • Combine solar and wind with hydropower for best result

  • Green Result - CO2 reduced by:

10 to 50X


Challenge 2 datacenter efficiency

Challenge 2 – Datacenter Efficiency


Challenge 2 dc efficiency modular design

Challenge 2 – DC Efficiency: Modular Design

Old Open Inefficient Design

New Modular Efficient Design

RackForce GigaCenter

Efficiency Improvement – 1.3x


Challenge 2 dc efficiency cold aisle containment

Challenge 2 - DC Efficiency: Cold Aisle Containment

Old Open Aisle Design

New Enclosed Cold Aisle Design

RackForce GigaCenter Cold Aisle

Efficiency Improvement – 2x


Challenge 2 dc efficiency cooling

Challenge 2 - DC Efficiency: Cooling

Free Cooling Chiller Design

Old “Always ON” Chiller Design

Efficiency Improvement – 2x


Challenge 2 data center efficiency

Challenge 2 – Data Center Efficiency

  • Modular Design

  • Cold Aisle Containment

  • New “Free Cooling” Design

  • Green Result – Efficiency Improvement:

2 to 2.5X


Challenge 3 it efficiency

Challenge 3 - IT Efficiency

“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.”

Bill Gates


Challenge 3 it efficiency server hardware

Challenge 3 - IT Efficiency: Server Hardware

2005 Server Design

Modern Server Design

Efficiency Improvement – 1.3x


Challenge 3 it efficiency network design

Challenge 3 - IT Efficiency: Network Design

SAN

LAN

IPC

LAN

SAN

Unified

Fabric

IPC

Efficiency Improvement – 1.2x


Challenge 3 it efficiency virtualization

Challenge 3 - IT Efficiency: Virtualization

Traditional Computing Environment

Virtualized/Cloud Environment

Efficiency Improvement – 1.5x


Challenge 2 data center efficiency1

Challenge 2 – Data Center Efficiency

  • Server Efficiency

  • Network Efficiency

  • Virtualization

  • Green Result – Efficiency Improvement:

2X


Green it datacenter results

Green IT Datacenter Results


Green to the core ii the key role of the data center in green it

1/40th


Challenge 3 resistance to change

Challenge 3 – Resistance to Change


Top 5 reasons for resisting green it datacenters

Top 5 Reasons for Resisting Green IT Datacenters


The carbon market is coming

The Carbon Market is Coming


Summary the green it data center solution

Summary - The Green IT Data Center Solution

  • Source Green Renewable Power Locations

  • Cooler Climates are Best

  • Build Large Efficient Data Centers on Rural Industrial Land

  • Light/Build World Class Networks

  • Move to Virtual and Cloud IT Models

  • Setup Green Applications:

    • Virtual Desktop/Thin Client

    • VOIP/Video Conferencing for all

    • Other “no travel” collaboration tools


Green to the core ii the key role of the data center in green it1

Green to the Core II:The Key Role of the Data Center in Green IT

Brian Fry

Co-Founder & Vice President – Sales and Marketing

(250) 448-2226

[email protected]


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