New Product Development

New Product Development PowerPoint PPT Presentation


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Chapter 1 Introduction. New food product development represents a monumental investment for a company, both in money and human resources. The odds against success are disheartening. The rewards, on the other hand, can mean the continued profitability of the company.Many in management believe new product development to be the life blood of any food company.The failure rate in new product development is, indeed, horrendous..

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New Product Development

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