General Education Office

1. General Education Office IHM.316 / ILA2401 English for the Hotel Business Unit 1: Types of Accommodation

2. Brief History • Hospitality is the term generally associated with hotels and restaurants. • Hospitality is derived from HOSPICE meaning “house of rest for travelers”. • Accommodation industry A wide array of lodging facilities from luxurious resorts to modest bed and breakfast establishments. • Food and beverage industry Food service is offered at a variety of facilities including transportation terminals, airplanes, trains, ships, and attractions.

3. From Antiquity to the Middle Ages • The history of hotels is intimately connected to that of civilizations. • The Greeks developed thermal baths in villages designed for rest and recuperation • Later, the Romans built mansions to provide accommodation for travelers on government business. • Later, caravanserais appeared, providing a resting place for caravans along Middle Eastern routes • In the Middle Ages, monasteries and abbeys were the first establishments to offer refuge to travelers • Inns gradually appeared in most of Europe.

4. The Start of the Hotel industry • In France, at the beginning of the 15th. century, the law required that hotels keep a register. • Around 15th. Century thermal spas were developed at Carlsbad and Marienbad in Bohemia • During 15th century, more than 600 inns were registered in England • An embryonic hotel industry began to develop in Europe • At the end of the 1600s, the first stage coaches following a regular timetable started operating in England • The industrial revolution, which started in the 1760s, facilitated the construction of hotels everywhere, in mainland Europe, in England and in America.

5. 18th and 19th Centuries Hotels • First hotels and restaurants • In 1774, the first hotel opened in London • In 1794 the “City Hotel” opened in New York City • The term restaurant first used in Paris • Hotel innovations • At the beginning of the 1800s, the Royal Hotel was built in London. • Holiday resorts began to flourish along the French and Italian rivieras. In • Japan, Ryokan guest houses sprang up. • In India, the government-run Dak bungalows provided reliable • accommodation for travelers • First hotel equipped with modern amenities Tremont House built in Boston • in 1812 .

6. 20th Century • Hotel innovations • The New York Hotel was the first to be equipped with private bathrooms • In 1880, the Sagamore Hotel on Lake George in the state of New York was • the very first to provide electricity in all its rooms. • The first schoolfor hoteliers was founded in, Switzerland in 1893 . • The Netherland Hotel in New York City then became the first to provide all • its guests with their own telephone. • In the sixties, new tourist resorts flourished around the Mediterranean, • from Spain to Greece and from the Balearics to Yugoslavia. • 1970 saw the beginning of the construction of hotels for business people • The third boom in the hotel industry began in 1980’s

7. Objectives The objectives of this unit are…. 1. Language Focus: Giving Opinions 2. Vocabulary Focus: Accommodations The purpose of this unit is to ensure familiarity with the basics of the hotel industry using English vernacular, terminology, and jargon.

8. Types of Accommodation Look at these pictures and identify the types of accommodation… Bed-&-Breakfast (B-&-B) Hostel Boutique Hotel Guest House Private Home Hotel Lodge Resort Self-Catering Boutique Hotel 1. B-&-B 2. Hostel 3. 4. Resort Self- Catering Guest House Lodge Private Home 5. 6. 7. 8. Hotel 9.

9. Types of Accommodation  Know the different types of accommodation. Bed-&-Breakfast A Bed and Breakfast (B&B) is a private home in which guests can be accommodated at night in private bedrooms (which may or may not have private bathrooms). The owner or manager lives in the house or on the property. The public areas of the house, such as kitchen and lounge have either limited access for guests, or are shared with the host family to some degree. The business may be run as a secondary occupation. Breakfast is included in the price (generally either continental or full-English). Other meals may be available by arrangement. Hostel A hostel (or backpacker) establishment is aimed at the budget traveler and generally attracts a younger clientele. Bedrooms are in a dormitory style (shared) and bathrooms are shared, although private bedrooms may be available. Light meals may be available in addition to the room rate. • Boutique Hotel • A boutique hotel is a 5 star establishment providing all the features and facilities of a normal hotel, in a unique and exclusive style. • These properties are generally small, feature top class service and are marketed to the affluent. • Guest House • A guesthouse is generally a private home which has been converted for the dedicated and exclusive use of guest accommodation. • The public areas of the establishment are for the exclusive use of the guests. The owner or manager either lives off-site, or in an entirely separate area within the property. • A Guesthouse offers a wider range of services than a B&B, and usually caters for all meals. • Hotel • A hotel is generally the largest of all accommodation types. • There is a common reception area, and rooms generally open directly onto a hallway. • The on-site restaurant and other facilities are more accessible to the public than the other accommodation types. • A wide range of guest services is available, such as room service. • Hotels are often members of larger hotel groups, and a similar accommodation experience may be available in different establishments within the group. • Lodge • A lodge is an accommodation facility which is located and designed to optimize the feeling of being closely in touch with nature. • The building style should feature natural materials and coloring such as wood, stone and thatch. • An outdoor experience should be offered at the lodge, such as guided walks, game drives, etc. • Private Home • A private home not dedicated for full time occupation of guests, but is a private house or apartment which is temporarily available for rental, often during peak tourism seasons. • Resort • A spread out collection of single or double story accommodation units. • Similar to a hotel in that it offers a wide range of facilities. • Units may be rented and available on time-share. • A camping area may be included in the resort. • Self-Catering • A self catering establishment may be primarily one of the other accommodation types, but also offers dedicated self catering facilities. • The unit has a fully equipped kitchen, including fridge, stove, cutlery, crockery, cooking utensils, cleaning equipment, etc. • The kitchen should be for the exclusive use of the guests, and not shared.

10. Types of Hotel • City Centre • Airport • Casino • Motels • Convention • Economy/Budget • Extended Stay

11. THE EMPRESS - HOTEL & CONVENTION CENTRE Facilities include international restaurants and bars, world-class convention facilities and superlative service.

12. THE EMPRESS - HOTEL & CONVENTION CENTRE The low-rise complex ECC (Empress Convention Centre) opened in January 2008. It is an ideal venue for productive, stimulating and rewarding engagements.

13. Elegant Luxury in the Heart of Bangkok The 5-star Amari Watergate Hotel enjoys a very central location close to Sukhumvit and Siam Square, Bangkok's most exciting shopping and commercial districts. This Bangkok hotel offers supreme comfort and convenience with easy access to both Skytrain and the Airport expressway. The Amari Watergate

14. Novotel Bangkok Suvarnabhumi Novotel Bangkok Suvarnabhumi Airport • is 24-HourFlexi - with no set check in time, • arrive when suits you and checkout 24 hours later. • just 5 minutes drive with our 24-hour complimentary shuttle service • connect to the Airport Link to the city centre just 15 minutes by Express line, both connected to the skytrain

15. Accommodation Preferences One of the most important points for hotels to remember about their guests are what different types services guests prefer. For example… Large Rooms Small Hotels Good Facilities Friendly Staff Near Town Centre Efficient Service What services you think these people prefer… Turkish Sales Manager Travel Writer Scientist Retirees

16. Accommodation Preferences Look at the word list and match them with the correct pictures. 1. 2. 3. 4. 5. 11. 12. 13. 14. 15. 16. golf- course reservation comfortable elegant fireplace simple attractive luxurious sturdy splendid lounge 6. 17. 7. 18. 19. 8. 20. 21. 9. 22. 23. 10. 24. coffee shop campsite trail cabin price stables rustic fee parking suite tent elaborate rate

17. Accommodation Preferences Working with a partner, use the word list below to match the things you think the people below would prefer during their hotel stay. Turkish Sales Manager Travel Writer Scientist Retirees

18. Word Study • Working in groups of 3 or 4, divide the following words into four groups. Then compare your groups with another pair. • What are the most suitable titles for each word group?

19. Giving Opinions Guests at a hotel will often be ready to give their opinions about everything from the quality of front desk service to the food they eat. We often start our opinions using the phrase “In my opinion…”, but there are other phrases as well… POSITIVENEGATIVE I love… I enjoy…I’m not too keen on… I like… I’m fond of…I dislike… I hate… I don’t mind…I can’t stand…

20. Giving Opinions We usually give our opinions when answering the question, “What do you think of…? The correct answer would use one of the opinion phrases we just practiced… I love… I enjoy…I’m not too keen on… I like… I’m fond of…I dislike… I hate… I don’t mind…I can’t stand…

21. Giving Opinions But how do you know which phrase to use? Look at this gauge of opinion phrase use…

22. Advertising Material There are many different types of advertising material that hotels, restaurants, and tour agencies can use to market their business…

23. Advertising Material Match the pictures with the type of advertising material… brochure flyer leaflet article poster billboard Internet 1. 2. Internet 3. flyer 4. billboard 5. poster article 6. leaflet 7. brochure

24. Advertising Material How do we use advertising material to market a hotel? Look at this picture of Yosemite National Park, in California. What type of accommodations do you think a hotel would have in a place like this? What type of accommodations would you prefer if your were going to stay in a hotel in Yosemite?

25. Advertising Material  Know the different types of advertising material. Brochure A brochure (also referred to as a pamphlet) are most commonly found at places that tourists frequently visit, such as museums, major shops, and tourist information racks or stands may suggest visits to amusement parks and other points of interest. The most common types of single-sheet brochures are the bi-fold (a single sheet printed on both sides and folded into halves) and the tri-fold (the same, but folded into thirds). Compared with a flyer or a handbill, a brochure usually uses higher-quality paper, more color, and is folded. Flyer A flyer is a form of paper advertisement and posted or distributed in public place. Like postcards, pamphlets and small posters, flyers are a low-cost form of mass marketing or communication. Contemporary flyers are frequently produced in a glossy card finish and can be a very effective form of direct marketing. • Leaflet • Like a flyer, a leaflet is a form of paper advertisement intended distribution in a public place. • Leaflets are extremely inexpensive to produce, typically being printed with black ink on a single sheet of paper and detailing only a small amount of information. • Cheap to produce, leaflets are frequently produced on a 130gsm/170gsm weight paper. • Articles • An article is a written work published in a print or electronic medium. • An often thin piece of content which is designed to draw the reader to a commercial website or product inside a newspaper or magazine and fairly inexpensive. • While usable as a source of advertisement for an organization, articles are nevertheless used primarily to deliver unbiased and reliable facts and details about the subject. • Posters • A poster is any piece of printed paper designed to be attached to a wall or vertical surface. • Posters may be used for many purposes. They are a frequent tool of advertisers (particularly of events, musicians and films), propagandists, protestors and other groups trying to communicate a message. • Most posters are printed on one side and left blank on the back, the better for affixing to a wall or other surface. • Pin-up sized posters are usually printed on A3 Standard Silk paper in full color. • Costs vary, but are typically more expensive that most other forms advertising. • Billboards • A billboard is a large outdoor advertising structure found in high traffic areas. • Billboards present large advertisements to passing pedestrians and drivers. • Highly successful for advertising, but also the most expensive form of advertising material. • Internet • The Internet, or online advertising, is a form of promotion that uses the Internet and World Wide Web to deliver marketing messages to attract customers. • Examples of online advertising include contextual ads on search engine results pages, banner ads, blogs, Rich Media Ads, Social network advertising, interstitial ads, online classified advertising, advertising networks and e-mail marketing, including e-mail spam. • Advertising information through the Internet is instant to millions of servers across the globe, whereas traditional print advertising material takes days or weeks to plan, design, print, and distribute. • Costs are extremely varied, from the cheapest forms of advertising to the most expensive… it all depends on what you’re advertising, how many different services you’re contracting with to advertise your product and service across the Web, and how much exposure you contract for.

26. Hotel Accommodations What type of advertising material is this? Read this brochure about the Ahwahnee Hotel in Yosemite Park… What type of information can you learn? What about the size and location? Comfort and atmosphere?

27. Hotel Information We often use adjectives to describe something. This is especially important when describing accommodations… spacious gorgeous superb comfortable marvelous friendly lively amazing splendid magnificent stunning wonderful “The view from my terrace is splendid!” Sometimes the opinions are about how something looks… oval arched flat slopping “The room has arched windows.” Look at some more helpful adjectives…

28. Hotel Accommodations Look at some of these hotel amenities… FacilitiesIn-Room AmenitiesServices golf course air conditioning airport shuttle laundry king-size bed dry cleaning pool kitchenette room service sauna mini-bar currency exchange Now think of adjectives for describing these amenities… “It’s a splendid single-room with a big king-size bed and a hot sauna.” “Does the hotel have a children’s pool and timely room service?”

29. PRACTICE IT! Now look at these people again… What accommodations do these people want at the Ahwhanee Hotel? What amenities would they prefer? With a partner, write three sentences for each person describing their preferences to present. Turkish Sales Manager Travel Writer Scientist Retirees

30. Related Terminology Accessibility Safari Homestays Farmstays Time shares Caravan Park Star/Diamond Ratings

31. Top of the Range The Bellagio is a hotel and casino located on the Las Vegas Strip in the Paradise area of, Nevada, USA and a member of The Leading Hotels of the World. It is owned by MGM Resorts International and was built on the site of the demolished Dunes hotel and casino. http://www.bellagio.com/

32. The Presidential Suite

33. The Presidential Suite • Our Presidential Suite - 380sqm. of contemporary ambience. • Enjoy your own : • Spacious mosaic marble foyer with glass chandelier and water features • Verdant indoor garden and fountain • Outdoor solarium with water features • Master bedroom and guest bedroom with fireplaces and 30-inch LCD • Sunken full service bar with seating for six • 50-inch plasma and home theatre entertainment system with Surround • Sound • Whirlpool therapeutic bath and rainforest Swiss steam showers • Automatic drapery and sheer controls • Conference room • 24-hour butler attention • VIP check-in and lounge access • For your personal staff, three 92sqm. square-foot Entourage Suites are available on the same floor.

34. Tomorrow’s Hotels? Hilton unveils plans for the first luxury hotel in space. “The possibility of an orbiting or lunar hotel is discussed. It is suggested that when space scientists make it physically feasible to establish hotels in space and to transport people, the hotel industry will meet the challenge” (Barron Hilton).