Veggie Bar Restaurant

1. Veggie Bar Restaurant Concept, Location and Design Ashley, Michelle, Laura, Kaleb and Megan

2. Name

3. Concept • Quality • Menu • Price • Atmosphere • Management • Location • Food • Service

4. Profile of a Vegetarian • American Vegetarian’s • lose weight • more energy, • Reduce health conditions as high blood pressure or heart disease • middle-class backgrounds and smaller percentage comes from lower social classes • 70 percent of all vegetarians are female • Less Conventional religion • spiritual and to practice some form of yoga or meditation • "liberal" and less likely to adhere to traditional values that embrace upholding the existing social order. • Less likely to smoke cigarettes and drink alcohol

5. Types of Vegetarians • Total Vegetarians eat only plant food. They do not eat any animal foods, including fish, eggs, dairy products, and honey. • Vegans not only omit all animal products from their diets, but they also eliminate them from the rest of their life. Vegans use nothing from animals, such as leather, wool, and silk. • Lacto-Vegetarians will include dairy products into their diet of plant food. • Lacto-Ovo-Vegetarians eat both eggs and dairy products. • Pesco-Vegetarians include fish into their diets. • Pollo-Vegetarians eat poultry, such as chicken, turkey, and duck.

6. Mission Statement

7. Vision • Vision • The (COMPANY NAME HERE) will provide a unique service experience for vegetarian and health conscious individuals in the greater Indianapolis area. Our vision is to teaching customers how to make healthier choices on a day to day basis; along with providing fast service and customer satisfaction.

8. Objectives • Offer high-quality local and whole foods. • Offer competitive prices to attract all markets. • Offer choices that cater towards the multiple types of vegetarians and other health conscious individuals. • Market the company to increase awareness of the business throughout the greater Indianapolis area for % per month. • Make a profit on the business by achieving sales $$ per month and staying within budgeted costs and expenses. • Ensure customer satisfaction and build a repeat-customer base. • Meet and exceed revenue targets based on the business plan per year.

9. Logo

10. Similar Successful Restaurants

11. Demographics: Mass Ave • Population for 46204 for 2009: 6,566 people • Age % distribution for 46204 for 2004: • Under 19: 7.4% • 20-24: 15.7% • 25-44: 51.8% • 45-64: 18.7% • 65 and over: 6.4% • Estimated 2004 income for 46204: • Less than 25,000: 44.7% • 25,000-49,999: 21.9% • $50,000-99,999: 20.6% • 100,000- more: 12.8% • Race for 46204 2004: • White: 43.2% • Black: 51% • Asian: 2.9% • Hispanic: 2.9% • Households for 46204 for 2009: 1752 • 234 families • Males for 46204: 76.3% • Females for 46204: 23.8% • 43,409 Private Businesses in Indiana for 2006 • 126 businesses located on Mass Ave

12. Target Market • Health conscious business professionals • Local Mass Ave residents • Vegetarians • 3% of Americans are vegetarians(6-8 million adult vegetarians) • 1% Midwest are vegetarians • Total Vegetarians Marion County: about 8,908 • http://www.ulib.iupui.edu/view/databases/subject/Tourism+Management

13. Utility vs. Pleasure • Utility…why?

14. Potential Outside Market • IUPUI Students- 29,000+ • Butler Students-4,438 • Broadripple residents- 35,264 • Ivy Tech downtown students- 4,000

15. LLC • Why?

16. Trends

17. Location • Mass Ave • Visibility from downtown area and side streets • Number of potential customers passing by • Distance from potential market • Desirability of surroundings • Traffic Generators (First Friday’s, art shows, etc.) • Growth/decline of area

18. Directions • From downtown • Foot traffic- how long in travel time?

19. Building • Hours of Operation • How many entrances • Zoning- it is zoned fro a restaurant??? • Drainage, sewage, utilities • Short lease? How long is it available for lease?

20. Accessibility • ADA accessible? • Pets welcome?

21. Community Massachusetts Avenue was designed as one of the four diagonal streets in Indianapolis in 1821. Residents have cultivated the area into a thriving art district and home for unique entrepreneurial endeavors.

22. Climate The summer months tend to be very warm and the polar air produces cold winters with low humidity. The average temperature for the year is 52.1 degrees Fahrenheit.

23. Mass Ave Attractions? Area Attractions

24. Associations

25. Design • 30% back of the house, 70% front of the house • Utilize light colors to make the space seem bigger • When people walk into our restaurant they should get a feeling that whatever they choose to eat they will be making a healthy choice as well as supporting their local economy. We will feature local art that will change every two weeks. The scenery will change often but the healthy options will remain.

26. Annual Events on Mass Ave • Indianapolis Downtown Artists and Dealers Association- First Friday Art Tour • Self-guided tour around the Indianapolis downtown area that is free and open to the public. • Artful Tread & Spring Gallery Walk Friday, May 7 Mass Ave ﾠ • Brew-Ha-Ha June 26 Phoenix Theatre • IndyFringe Festival Aug. 19-29 Mass Ave • Saturday Prior to Mardi Gras Mardi Gras Mambo Mass Ave • Farmers Market • Fall Gallery Walk • Taste of Mass Ave • Holiday Hoopla

27. Works Cited