Indicator 5.04. Understand the use of trade shows/expositions to communicate with targeted audiences. Discuss types of exhibits found at trade shows. Pop-up Displays B anner stands L iterature racks T abletop panels Power Point or other similar electronic presentations
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Understand the use of trade shows/expositions to communicate with targeted audiences.
Although ROI is one of the ways to measure your success, you should always consider the other benefits as well. These benefits can include establishing your brand, community awareness, educating the public and building new relationships and alliances with other companies. You will have to do your own analysis on these non-monetary benefits.How Much Business Did You Close?What is the monetary benefit of the closed from your trade show? You should measure in 1-month, 3-month, 6-month and 12-month increments when looking at the value of this business. If you have made your investment back in new business in the first month, you've done reasonably well. At the very least, you should have made your money back plus 50% by the end of three months.The six and twelve month measurements are to determine the long range profitability of any given trade show. At some point, you have to determine that you cannot participate in every trade show that comes along. Therefore, it is imperative that you determine over the long run, which trade shows give you the best performance that you can build your long term business goals on.
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