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Facebook Case Studies: Creative Uses of Social Media. Presented by Carolyn O’Neill Griffin Internet Consultant WSI-we simplify the internet 703.209.7458 [email protected] Overview for Today. Understand what the following Facebook elements are Facebook profiles Facebook pages

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Facebook case studies creative uses of social media

Facebook Case Studies: Creative Uses of Social Media

Presented by

Carolyn O’Neill Griffin

Internet Consultant

WSI-we simplify the internet

703.209.7458

[email protected]


Overview for today
Overview for Today

  • Understand what the following Facebook elements are

    • Facebook profiles

    • Facebook pages

    • Facebook applications

  • Case studies of creative uses of Facebook pages and applications

  • Discuss emerging best practices for making the most of Facebook pages


Facebook elements
Facebook Elements

  • Profiles

    • Original FB

    • Profiles are about people

  • Applications

    • FB Platform launched in May 2007

    • Lets developers outside of FB write applications

      • By July 2008 ~33,000 FB applications had been developed; there were over 400,000 registered FB developers

    • Application spam is a growing problem

  • Pages

    • Introduced in November 2007

    • Pages are about “businesses, brands, and celebrities”

    • Small business is still trying to figure out how best to leverage pages


Case study facebook application james avery jewelry
Case Study–Facebook ApplicationJames Avery Jewelry

  • Developed with FB’s off-the-shelf Gift Creator application by an FB user who is a fan of James Avery Jewelry

    • Unclear if developer has any business relationship with James Avery Jewelry

    • App launched Feb 8, 2009

    • Had 7,743 users as of March 2, 2009-that’s an average of 336 new users per day


Case study facebook application burger king whopper sacrifice crispin porter bogusky
Case Study – Facebook ApplicationBurger King “Whopper®Sacrifice”(Crispin Porter + Bogusky)

  • Custom developed Facebook application

    • “Sacrifice” (remove) ten friends and receive a coupon for a free Whopper® by mail

      • Capture contact/mailing info for people who like Whoppers®

    • 233,906 friends were removed by 82,771 people in less than a week

  • Facebook shut down the application because it showed who had been sacrificed, and by whom

    • Violation of FB’s privacy policy


Case study facebook page bonnie horseman photography
Case Study- Facebook PageBonnie Horseman Photography

  • RSS feed from blog

    • Keeps FB page fresh and current

    • Drives traffic to blog

  • Good linking to main website

  • Strong fan base helps viral marketing

  • Very effective use of photo tagging

    • Brings those who have been tagged (or their parents) to the FB page

      • Reinforce customer relationship

      • Likely to elicit comments/testamonials

    • Friends of those she tags see that in their friend’s status update, and may go look at it

      • Viral marketing

      • Indirect selling


Use your logo as your profile photo

Use a minimum of text in your Description

Link to your other online presence(s)

Website(s)

Blogs

Other social networking profiles

YouTube (add the YouTube Video Box Application)

Add and use the Notes Application

Add the Static FBML Application

add images, links, tables and html forms

If you have a blog, add the Blog RSS Feed Reader Application

Update your fans a few times per month

Make sure you link to your website(s) in the updates

Use an Update signature and include a link to your website in it as well

Run contests to increase the activity on your page

Ask people to become a fan or post comments on your wall within a certain time frame and then reward them with something of perceived value

Ask everyone you know (including your staff) become a fan of your page and to share or Post your page.

Make it easy for them - email them the link to your FB page

Promote your page in FB Groups and on other pages

Search for FB groups related to what you do and post your page in their Posted Items (if enabled).

Use "Favorites" to build partnerships

Work with other businesses who offer goods and services that complement yours, and “fan” each other, post on each others’ pages, write on each others’ walls and tag each others’ work in photo albums. E.g. an event planner could build this kind of synergy with a photographer, florist, make-up artist, etc.

Consider allowing your fans to post photos

Enable the Fan Photos option, but monitor this closely so that you can take down any photos that you feel are not beneficial to you

Post comments on your own wall

Lets your fans see two-way conversations between you and other fans

Be sure to click anywhere on the page so FB will recognize your Admin status. Your logo (rather than your personal profile photo) will show up

Best Practices for Making the Most of Facebook PagesSource:http://www.diosacommunications.com/facebookbestpractices.htm


Recap
Recap

  • Defined and described

    • Facebook profiles

    • Facebook pages

    • Facebook applications

  • Discussed three case studies

    • James Avery Jewelry

    • Burger King Whopper Sacrifice

    • Bonnie Horseman Photography

  • Discussed best practices for making the most of FB pages



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