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Douglas MacGregor

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The Human Side of Enterprise. In his 1960 management book, The Human Side of Enterprise, Douglas McGregor proposed two theories by which managers view employee motivation. He referred to these nearly opposite management approaches as Theory X and Theory Y. Both of these theories assume that management's role is to organize resources, including people, to best benefit the organization. However, after this common objective, there's little else they share..

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Douglas MacGregor

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