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Reading Quiz

Reading Quiz. Name two ways that trailers have changed to accommodate different platforms for viewing (i.e., phones or computer vs. theatrical trailers ). (This question refers to the article “ The Coolest Way to Watch Movie Trailers in the World: Trailers in the Digital Age.”).

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Reading Quiz

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  1. Reading Quiz Name two ways that trailers have changed to accommodate different platforms for viewing (i.e., phones or computer vs. theatrical trailers). (This question refers to the article “The Coolest Way to Watch Movie Trailers in the World: Trailers in the Digital Age.”)

  2. Exhibition/Retail J412/512 11/12/13

  3. Releasing Movies

  4. Film Release Pattern and Timing:The Traditional Plan US theaters for 4 months Foreign theaters (4-18 months after US theat.) US video (6-30 months) Foreign video (9-24 months) US cable TV (12-36 months) US broadcast TV (36-60 months) Foreign broadcasters (66-72 months) Second US cable TV (66-72 months) US syndication (72 months)

  5. Today’s Typical Release Windows Lions Gate Entertainment, 10-K Report, FY2012

  6. Theatrical Release Record-breaking box office revenue = film shown in record numbers of theaters Wide release Modified wide release Limited release Exclusive release Platform Regional Release Four-walling

  7. Major Theater Chains As of Feb. 2013, Regal bought Hollywood Theaters chain (theaters mostly in TX, MO, HI, KS) http://www.natoonline.org/statisticscircuits.htm

  8. http://www.natoonline.org/statisticssites.htm http://www.natoonline.org/statisticsscreens.htm

  9. Digital Projection • 75% of world’s cinema screens are digital • What about remaining 25%? • Major studios not distributing film prints • Some film suppliers not manufacturing 35mm film • Fujifilm done; Kodak emerging from bankruptcy protection

  10. Why Digital Projection? • 35mm prints = $1,500 each • upwards of 4,000 prints for major studio release • Hard drive for digital movie = $150 • No scratches, no breaking • Looks same on first run and 1000th run • Alternate programming • Piracy concerns = encryption

  11. Good news/bad news:Who is impacted? Small theaters Drive-in theaters Non-US theaters (e.g., Latin America)

  12. VOD Release • VOD = Video-on-demand • Example: Bachelorette released by Weinstein Company a month ahead of theatrical release • #1 on iTunes movie chart • $4 million in month • $418,000 in theaters in 2 weeks

  13. Activity • Plan film release for film • Identify: • Target audience • Timing (when during the year?) • Locations • Type of release (theatrical and other platforms • Marketing ideas for film

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