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Case study rtr golden rule

The I Wish was Contest used twitter as its platform of engagement.The contest required participants to tell us their wish for road safety

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Case study rtr golden rule

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  1. Golden RuleContest#BlowTheWhistle 30th and 31st October

  2. Overview • Golden Rule Contest conducted on twitter. • The contest was based on the “ Golden Rule of the Road” • The participants needed to tweet to @respecttheroad stating their “Golden Rule” for the road using #BlowTheWhistle. • Contest was conducted between 10AM and 6PM on the 30th and 31st of October 2013.

  3. Tweet Stats

  4. Tweet Stats

  5. Trending All Over The Country

  6. Treading all over the Country!

  7. Media Reports Indiatelevision.com Link- http://www.indiantelevision.com/mam/headlines/y2k13/nov/novmam04.php

  8. Media Reports Afaqs.com Link- http://www.afaqs.com/media/media_newslets/index.html?id=56932_Blow+The+Whistle+for+road+safety

  9. RTR Salutes Sachin Contest#RTRSalutesSachin 14th November 2013

  10. Overview • RTR Salutes Sachin Contest used both Twitter and Facebook as its platform of engagement. • The contest consisted of 12 questions that were asked about Sachin Tendulkar. • Each question was asked with a gap of 10 min. • The participants needed to respond to @respecttheroad with the correct answers to the questions • The fastest correct reply to all the questions was declared the winner.

  11. Tweet Stats 2.69 Million Impressions Reach : 1,35,769

  12. Influencer Index Table

  13. Trending all over the Country!

  14. Facebook- Pre Contest Posts

  15. The Questions

  16. Facebook Stats • 1,56,810 – Impressions. • 10,643- Reach. • 568 – Engagement. • 251 - People talking about it.

  17. I Wish Contest#Iwish & #BlowTheWhistle 15th & 16th November, 2013

  18. Overview • The I Wish was Contest used twitter as its platform of engagement. • The contest required participants to tell us their wish for road safety • Each tweet had to sent using #IWish and #BlowTheWhistle • The most creative reply would win the contest.

  19. Tweet Stats#IWish 2.11 Million Impressions Reach : 1.36 Million

  20. Influencer Index Table#IWish

  21. Tweet Stats#BlowTheWhistle 7,24,186 Impressions Reach : 98,034

  22. Influencer Index Table#BlowTheWhistle

  23. Trending all over India!#IWish

  24. Trending all over India!!#BlowTheWhistle

  25. Thank You

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