Creating a New Brand for Irving Public Library. Agenda. Creating a library brand What is branding? Why should we care about it? What is the process for developing a brand?. 2. What is Branding?. Branding IS NOT the same thing as marketing It IS one of the first steps in marketing.
Who do we want to talk to about our library?
Figuring out the story
Why our library matters to the community
Identifying a feeling
That we want people to get when they see or interact with our brand
Developing a tagline
That will tell our story in a short, attention-grabbing way
Putting it all together in a logo
That we use over & over again, until people “get” the brand without having to think
19 of these audiences?
VOLVO SAVED MY LIFE of these audiences?CLUB
The letters have been coming to us for years. Men and women writing about how they believe a car helped save their lives. The Volvo Saved My Life Club recognizes these "survivors'" faith in Volvo, as well as Volvo's dedication to building cars worthy of such admiration. In fact, the only downside to the Volvo Saved My Life Club is the condition for membership.
Once it's determined that an accident was severe enough that the performance of a Volvo did, indeed, help save the lives of the passengers, they become members of the Volvo Saved My Life Club.
And, while we're very proud to be able to sponsor an organization like the Volvo Saved My Life Club, we hope for the day when potentially fatal car accidents will be a thing of the past.
Until then, we end with this heartfelt wish and advice: Drive safely.
27 of these audiences?
Cuts through the clutter… of these audiences?
Case Study: of these audiences?
Curtis Memorial Library
Brand audit of these audiences?
47 of these audiences?
48 of these audiences?
49 of these audiences?
50 of these audiences?
51 of these audiences?
52 of these audiences?
53 of these audiences?
54 of these audiences?
55 of these audiences?
How to get started of these audiences?
1. Do a marketing audit
2. Understanding our story and audience
3. Compare audit, our story & our audience
5. Find the best image.
Repeat of these audiences?