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Creating a New Brand for Irving Public Library

Creating a New Brand for Irving Public Library. Agenda. Creating a library brand What is branding? Why should we care about it? What is the process for developing a brand?. 2. What is Branding?. Branding IS NOT the same thing as marketing It IS one of the first steps in marketing.

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Curtis memorial library - PowerPoint PPT Presentation

Creating a New Brand for Irving Public Library