Bill hampton associate vice president enrollment management and marketing
Download
1 / 55

Bill Hampton Associate Vice President Enrollment Management and Marketing - PowerPoint PPT Presentation


  • 219 Views
  • Uploaded on

Bill Hampton Associate Vice President Enrollment Management and Marketing . John R. Watret, Ph.D. Executive Vice President and Chief Academic Officer. Becky Vasquez Chief Technology Officer. Prescott, Arizona. Daytona/ prescott. Daytona Beach. Over 150 Locations

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Bill Hampton Associate Vice President Enrollment Management and Marketing ' - gayora


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Bill hampton associate vice president enrollment management and marketing

Bill Hampton

Associate Vice President

Enrollment Management and Marketing

John R. Watret, Ph.D.Executive Vice President and Chief Academic Officer

Becky Vasquez

Chief Technology Officer


Prescott, Arizona

  • Daytona/prescott

Daytona

Beach


Over 150 Locations

Technology Enhanced Learning



Agenda working on it)

Problem

Vision

Partnership

Results

Future


Cell phone polls! working on it)


Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.


The presentations, and move or resize the poll.Problems…

  • Casual enrollment management culture

  • Lack of meaningful relationships with prospects

  • Reactive admissions process

  • Inefficiencies and dissatisfaction with financial aid

  • Weak ability to market new programs


Strategic commitment
Strategic Commitment presentations, and move or resize the poll.

“Utilize technology both in academic and administrative areas, to enhance the educational experience, improve processes, streamline efficiencies and provide superior customer support.”


Enrollment Management driven… presentations, and move or resize the poll.


Partnership
Partnership presentations, and move or resize the poll.


Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.


We began a presentations, and move or resize the poll.transformation…


Accountable presentations, and move or resize the poll.

Systematic

Transparent


Our solution… presentations, and move or resize the poll.


Investment in technology presentations, and move or resize the poll. and reshaping organizational design and culture

24/7

Operations Center

Prospect Management

CRM


Marketing and enrollment management organization
Marketing and Enrollment Management Organization presentations, and move or resize the poll.


P rospect management
p presentations, and move or resize the poll.rospectmanagement


T argeted communications email phone and mail
t presentations, and move or resize the poll.argeted communicationsemail, phone, and mail


Prospect stages segmentation
Prospect Stages/Segmentation presentations, and move or resize the poll.

Prospect-Cold

Marketing House List

COLD

Prospect-Warm

Prospect-Warm Reengaged

WARM

Prospect-Hot App Started

HOT


Overwhelming demand for student inquiries
Overwhelming presentations, and move or resize the poll.Demand for Student Inquiries

Student- centric

Unpredictable

Interrupt-Driven

Process-Centric Predictable

User-Driven


100% Dedicated Staff presentations, and move or resize the poll.


Embry riddle worldwide inverts the circle long term goals executed
Embry-Riddle Worldwide presentations, and move or resize the poll.Inverts the Circle—Long-Term Goals Executed

Inverting the circle allows Worldwide to focus on core functions:

Example Results:

FA Performance / Student Satisfaction

24/7 Multimodal

“TIER 1”

student support

Example Result:

Student Satisfaction

Improves


Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.


Results
Results presentations, and move or resize the poll.


Applications admissions financial aid
Applications presentations, and move or resize the poll.AdmissionsFinancial Aid


Application growth
Application Growth presentations, and move or resize the poll.

6.74% Increase over previous year

9.89% Increase over previous year

.12%

Increase over previous year


10 5 increase in admissions
10.5% Increase in Admissions presentations, and move or resize the poll.

14,540 accepted in 2009-10

16,068 accepted in 2010-11


Financial aid disbursement growth
Financial Aid Disbursement Growth presentations, and move or resize the poll.


Financial aid students served
Financial Aid - Students Served presentations, and move or resize the poll.


Erau worldwide before after
ERAU-Worldwide Before & After presentations, and move or resize the poll.

High Volume

(emails and phone calls, both domestic and international)

Volume Virtualized

Majority of calls /inquiries handled by Presidium

  • 23% increase in total packages awarded in 6 months

  • Disbursed >$3Mdollars in one day – largest amount in school history

  • High Customer Satisfaction Ratings

Low Productivity

slow turn around on processing

High Productivity

Staff able to focus on core functions/ absorb additional processes

Stakeholders Frustrated and Disengaged

Staff and students alike looking for better service

Rebuilding

Confidence

With students, staff and administrators.

Long Hold Times

To reach live people

Offices Able to Be Proactive not Reactive Students able to schedule calls in advance


Support increased marketing efforts… presentations, and move or resize the poll.


Social media online marketing
Social Media / Online Marketing presentations, and move or resize the poll.


Social media online marketing1
Social Media / Online Marketing presentations, and move or resize the poll.


Social media online marketing2
Social Media / Online Marketing presentations, and move or resize the poll.


Social media online marketing3
Social Media / Online Marketing presentations, and move or resize the poll.


Power of increased conversions
Power of Increased Conversions presentations, and move or resize the poll.

35+%

80+%

85+%

RETENTION

18%

72%

65%

Inquire Apply Accept Enroll Retain Graduate


What’s next? presentations, and move or resize the poll.



Marketing and Enrollment Management presentations, and move or resize the poll.


John Watret, Ph.D. presentations, and move or resize the poll.

[email protected]

Bill Hampton

[email protected]

Becky Vasquez

[email protected]


ad