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tBIDS: Comprehensive BI Solution for Telecommunications

tBIDS is an enterprise-wide BI platform for telecommunications that provides data integration, advanced analytics, and integrated front-end tools. It offers a single view of the business, KPI-driven processes, and cost-effective decision support.

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tBIDS: Comprehensive BI Solution for Telecommunications

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  1. tBIDS: Comprehensive BI Solution for Telecommunications Business Intelligence for Decision Support

  2. Requirements/Pain Points Driving BI Spending Requirements/Pains Total Carriers BI Spend

  3. In a Period of Industry Transformation

  4. Current Inhibitors to Success Data Availability

  5. Business Intelligence Trends • BI standardization • While BI has been deployed departmentally, IT organizations are driving enterprise BI standards • BI to the masses • Deploying BI to the “corporate middle class” has started • BI meets applications and processes • Analytic tools, application package, and integration worlds continue to collide • Predictive and applied “inline” analytics • ITOs will put a bigger focus on predicting and integrating analytic solutions to solve business problems at the point of interaction instead of providing retrospective analysis Source: Andreas Bitterer, Gartner Group, Business Intelligence: Trends, Directions and Best Practices, Sep 2006

  6. BI Continuum: On the Way to Pervasive BI Analysts/Mgmt. Strategy Process BI Continuum Measure Decide Align Optimize Discover Innovate Signposts: IT driving BI CPM driving strategy Analytics driving process optimization BI driving business transformation Users: Specialists, analysts Managers, customers, partners Operations, point of work Pervasive Role of BI: Passive: Delivery of information Linked: Integrated plans & analyses Active: Intelligent decisions made quickly Networked & Collaborative: Constantly augmenting & optimizing performance Source: Andreas Bitterer, Gartner Group, Business Intelligence: Trends, Directions and Best Practices, Sep 2006

  7. Consumerization of use of information • High expectation of ability to use and access • Standardization/commoditization • Basic BI platform functionality (i.e., reporting, query, dashboards) broadly available & “good enough” • Modularization • BI functionality becomes more componentized and service-oriented • Users and developers can more easily customize • Users can add value in pursuit of self-interest • Networked collaboration • Fosters environment of innovation and contribution • Ability to easily share and manage user insights and contributions across wide numbers of users and applications (not just internally, either) • Skills • Lack of best practices and methodologies to manage a complex and pervasive set of BI capabilities • Users can’t understand the analysis and correctly interpret the results • Stability and flexibility of business processes • Low process maturity • Lack of closed-loop process management • Silo think • Of infrastructure, applications, definitions, rules, calculations, etc. • “NIH” syndrome • Spreadsheet as information systems “duct tape” • Sponsorship • Limited vision and perceived business value/impact Major Drivers and Inhibitors to Pervasive BI Source: Andreas Bitterer, Gartner Group, Business Intelligence: Trends, Directions and Best Practices, Sep 2006

  8. Compliance EnterpriseArchitects BusinessSponsor BIApps. CPMApps. CompetencyCenter EmbeddedAnalytic ServiceProviders EmbeddedAnalytic BIApps. Shift Focus From Individual Projects to BI as Core Competency • Function of BI Competency Center • Provide vision and strategy and business plan for integrated BI initiatives. • Define standards; establish overall BI applications architecture. • Define and manage product portfolio. • Program management across business, IT and service providers. • Define information standards: data, business rules, governance, quality … • Drive competency and consistency via education and support. • Make BI into a core competency. Source: Andreas Bitterer, Gartner Group, Business Intelligence: Trends, Directions and Best Practices, Sep 2006

  9. tBIDS – Next-Generation BI Solution for Communications • Comprehensive enterprise-wide BI platform • Data integration and warehousing • Data purity and integrity • Built-in connectivity to operational data stores • Advanced OLAP and Data Mining capabilities • Integrated with leading BI front-end tools and technologies • Built on “Think Big - Build Step-By-Step” philosophy • Provides end-to-end Single view of business • Business process KPI driven • Rapid Development and Cost Effective Business Intelligence for Decision Support

  10. Call Analysis Churn Analysis Product Analysis Roaming Analysis Network Customer Segmentation Fraud Detection ARPU/ARPM Analysis Campaign Management tBIDS – Key Business Process Coverage Areas Business Intelligence for Decision Support

  11. tBIDS – Logical Data Model

  12. tBIDS Capabilities: DashboardsEncapsulation and Rendition of Enterprise BI Needs • Dashboards on key measure • Analyze Trends for your key measure • Analyze key measure against product category or Rate Plans

  13. tBIDS Capabilities: ReportingActionable Intelligence based on KPIs and Operational Metrics • Reports and Analytics available on key subject areas • Templates available for rapid deployment • Templates based on TCS rich Domain Expertise and BI experience

  14. tBIDS Capabilities: GIS Integration • Spatial Analysis available • Analyze KPIs like Churn, Activations by Geography • Data can be analyzed by Regions, States, Cities, Zip Codes • Drill down to lower levels of granularity

  15. tBIDS Capabilities: High-end Analytics and Predictive Modeling Customers sorted in likelihood to purchase a product

  16. Financials Distribution CRM ERP SRM Data Warehouse Service Planning Oracle’s Superior BI Architecture Designed for Business Insight and Actionable Results Competition: Cost and Complexity Oracle: Single, Integrated, Global, Scalable, Real-Time Repository Purchasing Data Product Data SupplierData ManufacturingData Transportationand LogisticsData Demand & Order Data Pricing Data Projects Data Customer Data HR/HCM Data Financials Data & Consolidations and Daily BusinessIntelligence

  17. tBIDS Value: Pervasive, Real-time Insight • Enterprise semantic model • Model centric vs. report centric • Pervasive business insight • Personalized and embedded information • Real-time predictive insight • Activity monitoring and predictive analytics • Insight driven actions • Guided analytics enforce process • Standards based architecture • Infrastructure integrates with yours • Fastest time to value • Pre-packaged analytic applications • Lowest Cost of Ownership • Faster deployment, easier maintenance, less risk Executives Managers Front-lineEmployees

  18. tBIDS Value: Actionable Insight for All Roles

  19. tBIDS Value: Actionable Insight for All Users

  20. Information Access, Analysis and Delivery Options Web Services & Integration Intelligence Dashboards Advanced Reporting Ad-hoc Exploration Proactive Detection and Alerts In-Context Operational Insight Mobile Analytics Data Mining Marketing Segmentation Open Intelligence Interface Oracle BI Server • Single, logical view of all enterprise data (one version of the truth) • Scalable Performance • Rich Analytical Capabilities • Centralized control, security and visibility Enterprise Business Model Metadata Services Intelligent Multi-Level Caching Services Data Mining Services Real-Time Decisions Engine Multidimensional Calculation and Integration Engine Intelligent Request Generation and Optimized Data Access Services • All relevant enterprise data sources Other SAP BW Siebel OLTP Oracle BAW Enterprise DW Department Data Marts BackOffice Multi-dimensional(MDX) Sources File or XMLSources Relational (SQL) Sources tBIDS Value: A Comprehensive Next-Generation BI Platform

  21. TCS BI/Oracle CustomersTelecommunications • British Telecom, UK • Cingular, USA • Hutch, Australia • Nortel, USA • Proximus, Belgium • Verizon, USA • Tata TeleServices, India

  22. Gartner on TCS Business Intelligence Implementation Services MQ

  23. IDC on TCS (2/06)Excerpts from IDC White paper on “Partnering for Successful Business Analytics Projects” • TCS has a robust solution implementation methodology with supportive internal business processes • TCS develops customizable templates and other reusable assets to replicate client success stories based on industry and technology expertise • Dedicated technology centers of excellence ensure that TCS has employees with the proper technical skills, meaningful technology partnerships, and best practices and know-how that are being captured for reuse

  24. IDC Names Oracle Business Analytics Leader for 2005 (11/06) • Oracle Named Worldwide Market Share Leader in Business Analytics Software and Data Warehousing Tools (3rd consecutive year) • Oracle's Business Intelligence (BI) solutions encompass a comprehensive, integrated set of leading products including packaged BI applications, BI platform infrastructure software, and data warehousing. • Oracle was the largest business analytics vendor with 13.1 percent market share and revenues of nearly $2.2 billion for 2005 (IDC, “Worldwide Business Analytics Software 2006-2010 Forecast and 2005 Vendor Shares”) • Oracle is the leader in the data warehousing tools market with 19.3 percent market share and nearly $1.9 billion in software revenue for 2005 (IDC, “Worldwide Data Warehousing Tools 2005 Vendor Shares”)

  25. tBIDS: Comprehensive BI Solution for Telecommunications Business Intelligence for Decision Support

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