Frozen fruit vegetables
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Frozen Fruit & Vegetables. Topics. Product Secondary Survey Market Overview Focus Group Preparation Focus Group Primary Research Preparation Primary Research Data Processing Report. Product.

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Frozen Fruit & Vegetables

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Frozen fruit vegetables

Frozen Fruit &Vegetables


Topics

Topics

  • Product

  • Secondary Survey

  • Market Overview

  • Focus Group Preparation

  • Focus Group

  • Primary Research Preparation

  • Primary Research

  • Data Processing

  • Report


Product

Product

Freezing is one of the best mean of storing the product microorganisms that exists within the products, are the main reason of spoiling, but the thing, that interests us is that microbiological growth stops when the temperature of the product is below the – 10 degree of Celsius.


Product1

Product

The one of the major advantage of freezing product is that during the process it is not used any kinds of conservants . The more quickly freezes the product, the less amount of frozen crystal occurs in sells of the frozen vegetables and fruits. According to that the very little amount of the crystals does not damages the product itself and after the melting, the vegetables and fruits looks like fresh ones.


The advantages that have the frozen product

The Advantages that have the Frozen Product

  • Amount of vitamins

  • Low calorie

  • The desirable product in desirable price

  • The factor of the time

  • Preserve

  • The desirable Position


Fresh vs frozen vegetables and fruits

Fresh VS frozen vegetables and fruits

Till the fresh product reaches use it:

  • Gathered

  • Transported

  • Is wholesaled

  • Is fetched to the retail stores

  • Is stored

  • Put in the counter

  • Buoyed from customer

  • Finally used


Market overview

Market overview

  • Competitors

  • Goodwill

    Bulgarian pepper 1000g - 7.70 Gel

    green haricots 1000g – 6.60 Gel


The import of the vegetables in georgia

The import of the vegetables in Georgia


Fruit

Fruit


Import of fruit in georgia

Import of fruit in Georgia


Focus group preparation

Focus Group Preparation


Segment

Segment

  • Housewives

  • Restaurants

  • Confectionery / bakery


Consumer behavior

Consumer Behavior

The manufacturer of the frozen food should take into consideration the fact there is no culture of buying and consuming the frozen food in the mentality of Georgian people. In most cases they prefer to buy or prepare themselves the cans of the vegetables or fruits despite of the fact that they are not saved properly and it can damage their health.


Consumer behavior1

Consumer Behavior

According to that we need to put a lot of recourses and power to bring the penetrate the market with this product. the thing that needs to be emphasized is that the frozen food contains all the vitamins and ingredients that has the fresh food. Also we should underline that the use and preparation of the product is very simplified and does not need some extra time or energy.


Primary research

Primary Research

140 Peoples were asked


Frozen fruit vegetables

ქვემოთ ჩამოთვლილი სახეობიდან რომელ პროდუქტს შეიძენდით გაყინული სახით?


Frozen fruit vegetables

ქვემოთ ჩამოთვლილი სახეობიდან რომელ პროდუქტს შეიძენდით გაყინული სახით?


Packaging

Packaging


Frozen fruit vegetables

THE END

Best Regards,

Team


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