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Relay For Life Geek Week. Tools for Today’s Session. Monday: Learn more about your role as online chair and tips for working with your committee before, during, and after your event

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  • Monday: Learn more about your role as online chair and tips for working with your committee before, during, and after your event

  • Tuesday: Explore the best tips for customizing your Web site and learn from the pros some of the best email campaigns and techniques

  • Wednesday: Dive in to social media sites, like Facebook and Twitter, to learn how to use them to grow awareness of your event and get more action from your Relay participants

  • Thursday: Discuss the power of the smart phone, and how you can capitalize on it with tools like our Relay For Life mobile app and SMS messaging program

  • Friday: Make sure you wrap up your Relay For Life event properly by learning what post-event customizations your website and social media sites might need.


Your Role

as an

Online Chair




  • Event Chair

  • Support and reinforce online messaging to both Committee Members and Team Captains

  • Provide the Online Chair with event announcements relevant to all participants to be posted to the event’s site

  • Communicate the ceremonies schedule to Online Chair to be posted on the event site

  • Make sure other Committee Members communicate with the Online Chair about Web Site updates

  • Send coaching emails from the tool of Committee meeting reminders, updates, and minutes as well as goal achievement updates


  • Team Development Committee

  • Work with Online Chair to promote Relay online as a fundraising and Team Captain management tool and implement contests or incentives promoting Relay Online at Team Captain’s Meetings and through Team Captain Communications

  • Provide Relay Online Chair with all Team Captain deadlines including sponsorship, t-shirts, and so forth

  • Compile a list of team fundraisers and provide them to the online chair to be posted regularly to the event site

  • Share event site with new and prospective teams

  • Work with teams to make sure Team Captains understand all of the fundraising options (online, onsite, letter writing, luminaria, etc)

  • Work with Online Chair to obtain updates on which teams have registered online


  • Logistics

  • Create a list of logistics FAQ’s to be posted to the Relay Online website well in advance of the event

  • Provide Relay Online Chair with all logistics support materials for Team Captains (supplies checklist, inclement weather plan, site maps) to be posted to the event site



Participants who send at least one email raise How Much More than those who don’t send emails?

.


Participants who send at least one email raise How Much More than those who don’t send emails.

.

Answer=5x


Participants who update their personal page raise HOW MUCH MORE than participants who do not?


Participants who update their personal page raise HOW MUCH MORE than participants who do not?

Answer=7x


0

30

150

180+

120

60

90

Number of days until the Event




Almost 40% of visitors visit our site once and never come back.

Yet more than 25% of visitors have viewed a RFL site more than 10 times this year.


Almost 40% of visitors visit our site once and never come back.

Yet more than 25% of visitors have viewed a RFL site more than 10 times this year.

So now ask yourself…..

What is each group coming to our site for, and are they finding it on YOUR event’s website?



A typical traffic graph for a Relay For Life website. back.

Did you notice….

Obvious large spikes in traffic around meeting dates and important deadlines.


A typical traffic graph for a Relay For Life website. back.

Did you notice….

Obvious large spikes in traffic around meeting dates and important deadlines.

Two VERY HUGE traffic increases around bank night/tshirt deadline and the day of the event, with day of event being the largest traffic date all year.


A typical traffic graph for a Relay For Life website. back.

Did you notice….

Obvious large spikes in traffic around meeting dates and important deadlines.

Two VERY HUGE traffic increases around bank night/tshirt deadline and the day of the event, with day of event being the largest traffic date all year.

Small, but still significant, and CONSISTENT traffic in the months after the event.




Your Staff Partner back.

Submitting a ticket


Your Staff Partner back.

Submitting a ticket

1-800-227-2345





Volunteer Learning back.Center

Relay Nation


Volunteer Learning back.Center

Relay Nation3. Relay Online Chair Network on Facebook


Facebook.com/ back.RFLOnlineChairNetwork


Questions? back.


Thank you! back.


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