1 / 8

Typography Principles

Typography Principles. Communications 320 Desktop Publishing. Principle 1: Select a Type Appropriate to Your Audience. Purpose and character of publication Factors affecting legibility Sans Serif for Display Text Subheads 14, 18, 24 points Heads 30, 36, 48 points (possibly 60)

frederickp
Download Presentation

Typography Principles

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Typography Principles Communications 320 Desktop Publishing

  2. Principle 1: Select a Type Appropriate to Your Audience • Purpose and character of publication • Factors affecting legibility • Sans Serif for Display Text • Subheads 14, 18, 24 points • Heads 30, 36, 48 points (possibly 60) • Serif for Body Copy - 10 or 12 point

  3. Principal 1(continued): Measuring Type • Measured from • baseline to baseline • top of ascender to bottom of descender (plus some space) • 72 points to the inch

  4. Principal 2: Don’t Use ALL Caps • Consider • Word recognition • Economy of space • Reading speed • For similar reasons avoid • All italics • All bold

  5. Fonts • A font is a complete alphabet of • one size and • one type (bold, italics, normal) of one typeface

  6. Principle 3: Make the Line Length Comfortable to Read • For body copy the line length should range from 50-70 characters • Leading - The longer the line the more leading you should use • Range is 10-20 per cent of type size • Thus range for 10 point type is 1-2 points • Typeface

  7. Leading • Leading is the spacing between lines and paragraphs • Kerning is the spacing between letters

  8. Principle 4: Choose an Appropriate Text Arrangement • Justified forces word spacing • Flush left, ragged right is easiest to read • Flush right, ragged left is more difficult to read • Centered is for cutlines and captions • Asymmetrical - for effect, wrap around photos

More Related