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1. COMPANY OVERVIEW

1. HANATOUR. 1. COMPANY OVERVIEW. ① HANATOUR. 1. COMPANY OVERVIEW 2. BUSINESS OVERVIEW 3. BRAND. ② HANATOUR.com. ③ AD PRODUCTS. ④ REFERENCE. 1. HANATOUR. 2. BUSINESS OVERVIEW. Top agencies' track records in outbound package market. ① HANATOUR. <unit: thousand travelers>.

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1. COMPANY OVERVIEW

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  1. 1 HANATOUR 1. COMPANY OVERVIEW ① HANATOUR 1. COMPANY OVERVIEW 2. BUSINESS OVERVIEW 3. BRAND ② HANATOUR.com ③ AD PRODUCTS ④ REFERENCE

  2. 1 HANATOUR 2. BUSINESS OVERVIEW • Top agencies' track records in outbound package market ① HANATOUR <unit: thousand travelers> 1. COMPANY OVERVIEW 2. BUSINESS OVERVIEW 3. BRAND 1,130 890 1,280 410 680 570 ② HANATOUR.com 280 320 270 ③ AD PRODUCTS ④ REFERENCE 220 260 220 160 190 130 90 170 150 140 160 150 70 150 150 2006 2007 2008 60 140 150 90 130 120 • Ref. Korea Association of Travel Agents (kata.or.kr)

  3. 1 HANATOUR 3. BRAND • Brand Preference ① HANATOUR HANATOUR 45.6% 1. COMPANY OVERVIEW 2. BUSINESS OVERVIEW 3. BRAND MODETOUR 8.9% NAEIL TOUR 5.8% ② HANATOUR.com 2.7% FI TOUR 2.4% INTERPARK TOUR ③ AD PRODUCTS 2.1% LOTTE TOUR ④ REFERENCE 1.9% KAL TOUR 1.4% JAU TOUR 1.2% YELLW BALOON 1.2% ONLINE TOUR • Ref. : customer research result by Travel Times (7. 2009) <www.traveltimes.co.kr> Korea Brand Power Index 1ST ranked 5 consecutive years in the travel agency category Korea Standard-Service Quality Index 1ST ranked in the travel agency category Awarded ‘2009 Korea Brand Star’ – Travel Agency category for 5 consecutive years selected by Brand Stock Ranked 63rd in the“2009 The Korea 100 Best Brand” chosen by Brand Stock (The only travel agency)

  4. 2 1. USER HANATOUR.com ① HANATOUR MEMBERS • About1.1 million • About 3,000 new members per month ② HANATOUR.com 1. USER 2.STATUS 3. TARGET AD SOLUTION 4. REPORTING 5. CORE OF VALUE CHAIN 6. COMPREHENSIVE EFFECT 7. LOW COST & HIGH EFFECT • Age: 20s 35%, 30s41%, 40s16%, OVER 50s7% • Region: Over 70% of Seoul & Metropolitan area AGE/REGION PURCHASING POWER • Average Purchase Price : 820,000 WON per person • Much higher spending than other travel agencies • Oriented to quality of products and reliability of service, rather than cheap price ③ AD PRODUCTS ④ REFERENCE FEATURE • High-end demands who enjoy their cultural tastes and leisure at worldwide • Active and affluent class, visiting foreign country mainly for leisure & entertainment SITE VISIT • user’s main purpose of visit is to buy travel & leisure products • High revisit rate (Searching-consulting-reservation-preparation for travel-payment-travel-revisit after travel)

  5. 2 2. STATUS HANATOUR.com ① HANATOUR ② HANATOUR.com 1. USER 2.STATUS 3. TARGET AD SOLUTION 4. REPORTING 5. CORE OF VALUE CHAIN 6. COMPREHENSIVE EFFECT 7. LOW COST & HIGH EFFECT ③ AD PRODUCTS ④ REFERENCE • Ref. Korea Association of Travel Agents (kata.or.kr) / ranky.com(2009. 6) • Ranks above are from Ranky.com and travel agencies without PV, UV data are not listed

  6. 2 3. TARGET AD SOLUTION HANATOUR.com ① HANATOUR ② HANATOUR.com Keyword‘Europe’ 20s-30ssingle women Golf Traveler 1. USER 2.STATUS 3. TARGET AD SOLUTION 4. REPORTING 5. CORE OF VALUE CHAIN 6. COMPREHENSIVE EFFECT 7. LOW COST & HIGH EFFECT Golf Travel ③ AD PRODUCTS Displaying golf related banner Displaying Europe related banner Displaying female interested material ④ REFERENCE Employee at Corporate Visitor from University Visitor living in Pusan Exposed banner about Pusan Exposed banner about corporate travel Exposed banner about backpack tour

  7. 2 4. REPORTING HANATOUR.com ① HANATOUR ② HANATOUR.com 1. USER 2.STATUS 3. TARGET AD SOLUTION 4. REPORTING 5. CORE OF VALUE CHAIN 6. COMPREHENSIVE EFFECT 7. LOW COST & HIGH EFFECT ■ Sales Analysis ③ AD PRODUCTS ■ Basic analysis ④ REFERENCE ■ Results of event & promotion

  8. 2 HANATOUR.com 5. THE CORE OF VALUE CHAIN ① HANATOUR ② HANATOUR.com 1. USER 2.STATUS 3. TARGET AD SOLUTION 4. REPORTING 5. CORE OF VALUE CHAIN 6. COMPREHENSIVE EFFECT 7. LOW COST & HIGH EFFECT searching After travel , writing reviews, posting or printing pictures, and various community activities Searching information and consulting is the first step of travel travel review consultation community ③ AD PRODUCTS travel ④ REFERENCE Air ticket Consultation and sales over all items like hotel, air-tickets, etc. Information and guide through on and off- line during travel exchange hotel Getting information and privilege from HANATOUR (discounts of DFS and various travel supplies) Preperation of travel roaming Airport Meeting Duty free shop Offer information on convenient facilities in the airport and overall needs Financial information (Insurance, exchange, credit-card charge) payment insurance

  9. 2 HANATOUR.com 6. COMPREHENSIVE AD EFFECT ① HANATOUR ② HANATOUR.com 1. USER 2.STATUS 3. TARGET AD SOLUTION 4. REPORTING 5. CORE OF VALUE CHAIN 6. COMPREHENSIVE EFFECT 7. LOW COST & HIGH EFFECT ③ AD PRODUCTS Targeted Campaign Service ④ REFERENCE 1,000 HANATOUR-branded Sales agencies Various off-line prints Retailers in affiliated discount stores Actual customer of 1.6 mil. yearly

  10. 2 HANATOUR.com 7. LOW-COST & HIGH-EFFEFT ① HANATOUR ② HANATOUR.com 1. USER 2.STATUS 3. TARGET AD SOLUTION 4. REPORTING 5. CORE OF VALUE CHAIN 6. COMPREHENSIVE EFFECT 7. LOW COST & HIGH EFFECT <UNIT: KRW> Purchase travel/leisure product ③ AD PRODUCTS HANATOUR.com USER High-income brackets, enjoying overseas travel ④ REFERENCE Social leading class, active and enjoying culture & leisure Considering quality and reliability Ref. Korea Tourism Organization (Research on the actual practice of people’s overseas travel in 2008) With cheaper AD costs, HANATOUR.com provide better user inclination and visit purpose than any other media exposed to the untargeted

  11. 3 AD PRODUCTS 1. GLOBAL NAVIGATION • Global Navigation: Always exposed area in all depth and pages of HANATOUR.com ① HANATOUR GN1 ② HANATOUR.com GN2 ③ AD PRODUCTS 1. GLOBAL NAVIGATION 2. MAIN PAGE 3. SUB-MAIN PAGE 4. PACKAGE/HONEYMOON 5. BACKPACK/FIT 6. GOLF/DOMESTIC TOUR 7. SPECIAL OFFER & ITINERY 8. TRAVEL INFORMATION 9. LOG-IN & MY PAGE 10. PAYMENTPAGE 11. NEWSLETTER 12. FUNCTIONAL MAIL GN3 ④ REFERENCE

  12. 3 AD PRODUCTS 2. MAIN PAGE ① HANATOUR ② HANATOUR.com M1 MS M2 -A M2 -B ③ AD PRODUCTS 1. GLOBAL NAVIGATION 2. MAIN PAGE 3. SUB-MAIN PAGE 4. PACKAGE/HONEYMOON 5. BACKPACK/FIT 6. GOLF/DOMESTIC TOUR 7. SPECIAL OFFER & ITINERY 8. TRAVEL INFORMATION 9. LOG-IN & MY PAGE 10. PAYMENTPAGE 11. NEWSLETTER 12. FUNCTIONAL MAIL M2 -C M4 ④ REFERENCE • M2, M3 sections are available only for co-marketing AD with HANATOUR (prior consultation is needed)

  13. 3 AD PRODUCTS 2. MAIN PAGE ① HANATOUR ② HANATOUR.com ③ AD PRODUCTS 1. GLOBAL NAVIGATION 2. MAIN PAGE 3. SUB-MAIN PAGE 4. PACKAGE/HONEYMOON 5. BACKPACK/FIT 6. GOLF/DOMESTIC TOUR 7. SPECIAL OFFER & ITINERY 8. TRAVEL INFORMATION 9. LOG-IN & MY PAGE 10. PAYMENTPAGE 11. NEWSLETTER 12. FUNCTIONAL MAIL CP1 ④ REFERENCE SS

  14. 3 AD PRODUCTS 3. SUB-MAIN PAGE • Comes after : any of sub menu on GN area, or left menu on main page ① HANATOUR ② HANATOUR.com ③ AD PRODUCTS S1 1. GLOBAL NAVIGATION 2. MAIN PAGE 3. SUB-MAIN PAGE 4. PACKAGE/HONEYMOON 5. BACKPACK/FIT 6. GOLF/DOMESTIC TOUR 7. SPECIAL OFFER & ITINERY 8. TRAVEL INFORMATION 9. LOG-IN & MY PAGE 10. PAYMENTPAGE 11. NEWSLETTER 12. FUNCTIONAL MAIL S2 ④ REFERENCE

  15. 3 AD PRODUCTS 4. PACKAGE/HONEYMOON (SUB-MAIN PAGE) ① HANATOUR PACKAGE MAIN HONEYMOON MAIN ② HANATOUR.com ③ AD PRODUCTS 1. GLOBAL NAVIGATION 2. MAIN PAGE 3. SUB-MAIN PAGE 4. PACKAGE/HONEYMOON 5. BACKPACK/FIT 6. GOLF/DOMESTIC TOUR 7. SPECIAL OFFER & ITINERY 8. TRAVEL INFORMATION 9. LOG-IN & MY PAGE 10. PAYMENTPAGE 11. NEWSLETTER 12. FUNCTIONAL MAIL P1 P3 W1 P4 P5 W2 P2 ④ REFERENCE • Sections above are restrictive due to promotion of products. (needed prior consultation)

  16. 3 AD PRODUCTS 5. BACKPACK/INDIVIDUAL TOUR (SUB-MAIN PAGE) ① HANATOUR BACKPACK TOUR MAIN INDIVIDUAL TOUR MAIN ② HANATOUR.com ③ AD PRODUCTS 1. GLOBAL NAVIGATION 2. MAIN PAGE 3. SUB-MAIN PAGE 4. PACKAGE/HONEYMOON 5. BACKPACK/FIT 6. GOLF/DOMESTIC TOUR 7. SPECIAL OFFER & ITINERY 8. TRAVEL INFORMATION 9. LOG-IN & MY PAGE 10. PAYMENTPAGE 11. NEWSLETTER 12. FUNCTIONAL MAIL B2 B1 F1 F2 B3 B4 ④ REFERENCE • Sections above are restrictive due to promotion of products. (needed prior consultation)

  17. 3 AD PRODUCTS 6. GOLF/DOMESTIC TOUR (SUB-MAIN PAGE) GOLF MAIN DOMESTIC MAIN ① HANATOUR ② HANATOUR.com ③ AD PRODUCTS 1. GLOBAL NAVIGATION 2. MAIN PAGE 3. SUB-MAIN PAGE 4. PACKAGE/HONEYMOON 5. BACKPACK/FIT 6. GOLF/DOMESTIC TOUR 7. SPECIAL OFFER & ITINERY 8. TRAVEL INFORMATION 9. LOG-IN & MY PAGE 10. PAYMENTPAGE 11. NEWSLETTER 12. FUNCTIONAL MAIL AK1 G1 G3 G2 AK3 AK2 ④ REFERENCE • Sections above are restrictive due to promotion of products. (needed prior consultation)

  18. 3 AD PRODUCTS 7. PROJECT MD& ITINERARY ① HANATOUR PROJECT MD ITINERARY ② HANATOUR.com • [PROJECT MD] Upper right side of Global Navigation ③ AD PRODUCTS 1. GLOBAL NAVIGATION 2. MAIN PAGE 3. SUB-MAIN PAGE 4. PACKAGE/HONEYMOON 5. BACKPACK/FIT 6. GOLF/DOMESTIC TOUR 7. SPECIAL OFFER & ITINERY 8. TRAVEL INFORMATION 9. LOG-IN & MY PAGE 10. PAYMENTPAGE 11. NEWSLETTER 12. FUNCTIONAL MAIL MD1 ④ REFERENCE I1

  19. 3 AD PRODUCTS 8. TRAVEL INFORMATION ① HANATOUR • [Travel information] Upper right side of Global Navigation ② HANATOUR.com ③ AD PRODUCTS 1. GLOBAL NAVIGATION 2. MAIN PAGE 3. SUB-MAIN PAGE 4. PACKAGE/HONEYMOON 5. BACKPACK/FIT 6. GOLF/DOMESTIC TOUR 7. SPECIAL OFFER & ITINERY 8. TRAVEL INFORMATION 9. LOG-IN & MY PAGE 10. PAYMENTPAGE 11. NEWSLETTER 12. FUNCTIONAL MAIL PZ1 ④ REFERENCE

  20. 3 AD PRODUCTS 9. LOG-IN & MY PAGE Log-In Page My Page ① HANATOUR • [My page] Upper right side of Global Navigation • [Log-in] Upper right side of Global Navigation ② HANATOUR.com ③ AD PRODUCTS 1. GLOBAL NAVIGATION 2. MAIN PAGE 3. SUB-MAIN PAGE 4. PACKAGE/HONEYMOON 5. BACKPACK/FIT 6. GOLF/DOMESTIC TOUR 7. SPECIAL OFFER & ITINERY 8. TRAVEL INFORMATION 9. LOG-IN & MY PAGE 10. PAYMENTPAGE 11. NEWSLETTER 12. FUNCTIONAL MAIL L1 MY1 ④ REFERENCE

  21. 3 AD PRODUCTS 10. RESERVATION, CONFIRMATION / PAYMENTPAGE RESERVATION/ CONFIRM PAGE PAYMENT PAGE ① HANATOUR ② HANATOUR.com ③ AD PRODUCTS 1. GLOBAL NAVIGATION 2. MAIN PAGE 3. SUB-MAIN PAGE 4. PACKAGE/HONEYMOON 5. BACKPACK/FIT 6. GOLF/DOMESTIC TOUR 7. SPECIAL OFFER & ITINERY 8. TRAVEL INFORMATION 9. LOG-IN & MY PAGE 10. PAYMENTPAGE 11. NEWSLETTER 12. FUNCTIONAL MAIL RV2 RV1 Pop-Under PY1 ④ REFERENCE

  22. 3 AD PRODUCTS 11. NEWSLETTER NEWSLETTER FOR ONLINE MEMBER NEWSLETTER FOR MILEAGE MEMBER ① HANATOUR ② HANATOUR.com ③ AD PRODUCTS 1. GLOBAL NAVIGATION 2. MAIN PAGE 3. SUB-MAIN PAGE 4. PACKAGE/HONEYMOON 5. BACKPACK/FIT 6. GOLF/DOMESTIC TOUR 7. SPECIAL OFFER & ITINERY 8. TRAVEL INFORMATION 9. LOG-IN & MY PAGE 10. PAYMENTPAGE 11. NEWSLETTER 12. FUNCTIONAL MAIL ④ REFERENCE NL2 NL1 MC1

  23. 3 AD PRODUCTS 12. FUNCTIONAL MAIL ① HANATOUR CONFIRMATION MAIL TRAVELERS CONTRACT ② HANATOUR.com ③ AD PRODUCTS 1. GLOBAL NAVIGATION 2. MAIN PAGE 3. SUB-MAIN PAGE 4. PACKAGE/HONEYMOON 5. BACKPACK/FIT 6. GOLF/DOMESTIC TOUR 7. SPECIAL OFFER & ITINERY 8. TRAVEL INFORMATION 9. LOG-IN & MY PAGE 10. PAYMENTPAGE 11. NEWSLETTER 12. FUNCTIONAL MAIL • MA1: Once made a first reservation, automatically sent to customer. • MA2 : Traveler's Contract, mailed to customers • ※ MA2 is sent, • 1.after the first reservation • 2. when a travel condition is changed (price, tourist number) • 3. when final itinerary is confirmed, before 3 days of departure. ④ REFERENCE PRIVATE AD MAIL MA2 MA1

  24. 4 REFERNCE TERMS ① HANATOUR Terms and Condition ② HANATOUR.com • HANATOUR.com is a commercial site selling travel products. Any AD content which may conflict with HANATOUR’s commercial interest or policy may need mutually agreed change or modification of the contents, or may not be displayed on the site. • VAT is not included • Advertiser should make AD design file in PSD extension format, and send it to HANATOUR • Target AD only to IPs of Yongnam province(Southeast of Korea) is available only for CPT products, and 30% of the product price will be charged (except e-mailing) • CPT products cost 120% of original price during peak seasons (holiday season & winter and summer season) • CPM products are available, when you purchase more than 1 million IMP (impression) • The Impression of all products are just average data. Actual AD result may be different, depending various marketing factors. • When a banner is always occupied by other advertiser before you sign final AD contract for the banner, it will be possible to use other sections under mutual agreement. • Once you cancel the reservation of CPT products, penalty may be charged as below • Schedule Delay: Can not purchase the product for 1 month after the advertisement • Cancelation: Can not the purchase the product for 3 months after the notifications. ③ AD PRODUCTS ④ REFERENCE Terms • PV : Page Views (the number of total visits to the page) • UV : Unique Visitors • IMP (Impression): Exposure counts of the AD banner • Account(Rolling): A maximum number of AD on a AD AREA (EX. Max. 5 Account : 5 AD is rotated on the AD Area) • CPM : Cost Per Millennium (AD cost per thousand Impression) • CPT : Cost Per Time (CPM charges based on exposure numbers, CPT charges based on contracted time) • CPS : Cost Per Sale (Cost charged based on the finally sold product)

  25. Manager JI Hee, Lee • Mail : winner@hanatour.com • Tel : 02-2127-1274 • Manager Kyu Tae, Lee • Mail : ktlee180@hanatour.com • Tel : 02-2127-1280

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