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The Dance of Co-Opetition. Dave Crocker Brandenburg Consulting MY: +60 (19) 3299 445 www.brandenburg.com US: +1 (408) 426 9827 [email protected] Fax: +1 (408) 273 6464. Dave Crocker Internet since 1972 Email, EDI, Fax, ... TCP/IP, Net mgmt Standards Development

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the dance of co opetition

The Dance of Co-Opetition

Dave Crocker

Brandenburg Consulting MY: +60 (19) 3299 445

www.brandenburg.com US: +1 (408) 426 9827

[email protected] Fax: +1 (408) 273 6464

brandenburg consulting
Dave Crocker

Internet since 1972

Email, EDI, Fax, ...

TCP/IP, Net mgmt

Standards

Development

Product, service

MCI Mail, DEC, SGI

Startups

Consulting Services

Internet business planning

Product, system design

Technical audits

Standards track/contribute

Brandenburg Consulting
the internet world today
The Internet world today
  • Useful (boring) messaging
  • Web excitement
    • Multi-media
    • Marketing
    • Information access
  • Huge installed base
    • Easy entry
    • Explosive growth

Good News

the internet world today4
The Internet world today
  • Limited bandwidth,
  • Variable delay
  • Information searching difficult
  • Confusing, inadequate security
  • Inconsistent management
  • Proprietary extensions

Bad news

overview
Overview
  • Open vs. proprietary
  • Networking requires open
    • Disturbing trends?
  • Competitive pressures
    • Fiefdoms vs. community
  • Core vs. edges
    • Infrastructure takes time
open vs proprietary
Open vs. proprietary
  • Proprietary
    • Control
    • Focus
    • And timeliness
  • Open
    • Multiple vendors
    • Broad review
    • Generality
the meaning of open
The meaning of “open”

Publication:Any may read & implement

Ownership:Group control of specs

Development:Broad participation

internetworking requires open
Internetworking requires open
  • Casual interaction
    • Without prior arrangement
    • Participants must support same set of capabilities
  • Fragile basis
    • Deviation by any components prevents interoperability
    • Standards “based” isn’t good enough
styles of use
Styles of use
  • Receiver pull
    • Interactive sessions
    • Individual, foreground refinement
  • Sender push
    • Messaging
    • Bulk, background distribution

(Mark Smith, Intel)

upper vs lower layers
Upper vs. lower layers
  • Open transport / Proprietary applications?
    • Still requires prior arrangement
    • Still requires multiple apps for same task
  • Explosion of user complexity
  • Increased price
competitive pressures
Quicker to market

Carefully tailored to vendor need

Creator benefits

Non-interoperability

Different package for every function

Inadequate public review

Competitive pressures
core vs edges
Core vs. edges...

My object

Channel

Object

Secure

Web Security

EMail Security

My object

Web Server

MTA

EMail

Web

FTP

Web Server

MTA

EMail

Secure

Secure

My object

My object

My object

My object

slide13
Core
  • Infrastructure
    • Support along entire path
    • Adoption delay
    • Operation fragility/dependence
    • No central control
  • Time before useful / popular
    • Decade
slide14
IPv6
  • Began with simple goal
    • Increase address space
    • Became design by committee
  • Should have deployed 3 years ago
    • Lucky to get any installed base by 2000
edges
Edges
  • Any two hosts
    • Instantaneous utility
    • No special infrastructure benefits
      • Plus
      • Minus
  • Time before useful / popular
    • Year / half-decade
intra vs inter nets
Intra- vs. Inter-nets?
  • Intranets
    • Move to ISP administration style
    • WAN lines usually congested
  • Internets
    • Virtual corporations need public facilities
integration
Integration
  • System operators
    • Hate extra boxes
  • Users
    • Hate extra applications
    • Except when they love them
facts of life
Facts of life
  • Real-time Global Internet
    • 5-10 years, minimum
  • High-bandwidth to global users
    • 5-10 years, minimum
cliches to live by
Cliches to live by
  • Customers buy solutions
  • A product that solves three problems
    • Is better than one that solves only one
fiefdoms vs community
Fiefdoms vs. community?
  • Vendor initiatives
    • Market lead
  • Folded into public standards
    • Open access
    • Open enhancement

It all depends on market demand.

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