Working Together: Community-Based Villages and Other Aging Services Organizations

1. Working Together: Community-Based Villages and Other Aging Services Organizations Presented by Bruce Rosenthal, LeadingAge LeadingAge Maryland Annual Conference April 21, 2015

2. Discover how all types of aging services providers can partner with senior villages in their community and help Villages meet the needs of their members. • Learn ways in which providers can work with villages in win-win-relationships for the aging services provider, the village, and older adults in the community. • Gain insights into how support for villages can be an important part of a provider’s continuum of services for senior and their families; engagement with the community; and social accountability. Learning Objectives

3. Villages are membership-driven, grass-roots organizations that, through both volunteers and paid staff, coordinate access to affordable services including transportation, health and wellness programs, home repairs, social and educational activities, and other day-to-day needs enabling individuals to remain connected to their community throughout the aging process. What exactly is a village?

4. It varies! Helpline access to services – from transportation to home repairs health care social services from financial services to benefits counseling socialization and civic engagement What do villages provide?

5. LeadingAge’s mission is to expand the world of possibilities for aging It's all about old people

6. fractured healthcare system HHS vs. HUD money NOT following the person Breaking down silos

7. 90% of seniors want to stay in their homes(AARP study) Marketplace on steroids

8. bricks-and-mortar villages can fill this gap Villages serve the middle class

9. It’s not IL/AL/CCRC vs. village It’s both – at the right time It’s not an “either or”

10. 60% funding challenges 53% membership recruitment/retention 35% volunteer recruitment Survey reveals Villages' challenges

11. meeting members' healthcare needs supporting family caregivers integrating and leveraging local resources 19% of Villages face challenges with collaborations VtV advisor notes challenges

12. 73% of villages are freestanding provides autonomous control sustainability is ongoing concern Many villages are going it alone

13. Villages are potential collaborators for residential-based aging services providers brand identity states collaborating with villages emerging partners Villages are potential collaborators

14. retirement communities senior housing assisted living nursing homes home and community-based services/senior centers NORCs and NORC-SSPs hospitals Any type of provider is a collaborator

15. mission-driven: improving the experience of aging fulfilling your community benefit responsibility meeting the needs of seniors in the community becoming more engaged in the community marketing opportunity research opportunities augment village’s services as members’ needs increase Why providers partner?

16. increased staff capacity increased volunteer capacity decreased administrative expenses decreased expenses What can providers offer to villages?

17. expanded marketing increased brand identity volunteers Members reciprocal board roles What else can providers do for villages?

18. expand services health care and home health services Providers offering services to villages

19. villages should have broad community engagement from various sectors the village’s board should be diverse villages should not be beholden to another organization Maintain the village’s autonomy

20. grassroots connection to the wider community drive change “tip of the iceberg" Villages are an opportunity for providers

21. bricks-and-mortar, care centers, villages, hybrids “more options, better collaboration, mutual respect will benefit everyone" The future

22. Mather Lifeways (Evanston, IL) provides office space and salary support for North Share Village Friends House (Sandy Spring, MD) residents are creating a village Carol Woods (Chapel Hill, NC) nurtured and supported a village Horizon House (Seattle, WA) learned to “balance support of a local village LeadingAge member case studies

23. Claremont Manor, a Front Porch community, supported low-income village memberships and services Messiah Lifeways (Mechanicsburg, PA) supports at-home lifestyles Carleton-Willard at Home (Bedford, MA) Assisted living residents (New Canaan, CT) has membership and activities arrangement More LeadingAge member case studies

24. Iona Senior Services (Washington, DC) offers social worker support Landis Communities (Lititz, PA) tapped village members for focus groups Episcopal SeniorLife Communities (Rochester, NY) supports a hybrid village model More LeadingAge member case studies

25. 1 + 1 = 3 volunteer-run village with support from established aging services providers equals a powerful set of services for older adults Combined strength

26. contact a village (or be the incubator for a village) consider collaborating with other types of organizations convene a meeting collaborate don’t “own” the process determine community needs determine how each organization can fulfill needs Next steps

27. LeadingAge Center for Applied Research: What services will be provided? Who is the target population? How will the services be delivered? What will the service frequency be? How will the services be funded? What are the requirements and expectations? What physical infrastructure will be needed? Structuring the partnership

28. What information will the partners share? How will the partners communicate? What program data will the partners track? Will this be a “preferred provider” relationship? How will the program be promoted? How will insurance and liability be handled? What structure will govern the partnership? Structuring the partnership (continued)

29. LeadingAge’s new Thrive initiative provides an essential framework and resources to help organizations achieve a successful future in meeting the needs of the people and communities they serve see Strategic Partnerships section www.LeadingAge.org/Thrive Strategic partnerships resource

30. Village/provider partnerships are a win-win-win ... for the aging services, the village, and the people they serve. Questions, comments, ideas

31. Bruce Rosenthal LeadingAge brosenthal@LeadingAge.org 202-508-9499 Today’s presenter