Fundraising Tourism Building Reputable International Fundraisers

Fundraising TourismBuilding Reputable International Fundraisers Mike Naholi

Objectives The session will enable you: • Let your imagination run wild! • Identify interesting ideas for events. • Organize fun events that raise hard cash! • Develop your event into a global event of significance.

Resource Mobilization in Africa • At present the largest amount of funds come from Northern Ingos & governments.Most NGOs are dependant on 1-3 foreign sources • The grants are mainly for short term projects • NGO’s are perceived as rich – getting lots of funds from donors • Are not perceived as requiring local funds • The potential of individual donors has not yet been appreciated and is yet to be realized. • A rich tradition of giving and philanthropy is not being capitalized on.

Africa – Rich in Opportunities • Africa – mysterious, scenic, resource rich. • Great parks, beautiful animals, friendly people • Diverse • Vast tourism potential • Great philanthropy traditions

Fundraising Tourism Enables people to: • Visit the country… people love to travel. • Have lots of fun while supporting a good cause. • Meet people from other places • Participate in a unique event • Peer pressure.. Conformance

Fundraising Tourism can Provide • Funds • In-kind donations of goods and services • Publicity • Image/Enhanced Brand • Contacts • Credibility • Education Opportunities • Good community relations • Increased commitment by existing donors/volunteers • New volunteers • New donors • Diversified sources of funding

Some Interesting Ones Include • Rhino Charge • Safaricom Lewa Marathon • Cricket in the Wilderness • Stanchart Marathon • Camel Derby • Goat race

Rhino Charge

Case Study of Rhino Charge: Concept • Give them a car, a map and a large expanse of unspoilt Africa - and let them loose. It’s a crazy challenge, only for those who are brave enough to face the African wilderness at its most rugged - and who like to have a huge amount of fun. Cliffs, swamps, dense thorn, and large territorial mammals are the obstacles - and many entrants fall by the wayside. Those who make it through are rarely unscathed, yet all keep coming back for more - year after year - in the name of Rhino Ark.

Rhino Charge Case Study: • Attracts adventurers from all over the world. • Young and old join together, with eighteen to eighty year olds competing and hundreds of families and friends supporting - from the bar! • Teams take part in all kinds of vehicles, and well-known rallying enthusiasts from Kenya are joined by teams from South Africa and U.K.

Rhino Charge - Concept • 10 Guard Posts are set up over 400 sq. km. of bushland. • The Competing cars are given a simple map the night before the event, onto which the location of these Guard Posts is plotted • The cars must visit all 10 Guard Posts within 10 hours to complete the course. • The winner of the event is the car which completes the course in the shortest possible distance … not the fastest.

Rhino Charge • There must be at least two and no more than six people in each vehicle. • Any road-going 4-wheeled vehicle is eligible, and modifications are allowed, including winches, ropes, sand ladders etc. • Scouting motorcycles, radios and aerial assistance are forbidden. • Competitors may help each other, or use any other assistance that happens to be available. However, planned teamwork, where one vehicle is sacrificed to benefit another, or planned service assistance, is strictly forbidden.

Rhino Charge • For environmental reasons, the event is limited to a maximum of 60 vehicle entries. • Damage to trees is forbidden; litter is a 'no-no' and wild animals have 'right of way'. • There are Rangers throughout the course, and any entrant adjudged to have contravened the 'spirit of the event' will be disqualified.

Safaricom Lewa Marathon • Started in 2000 • Hosted by Lewa Downs, a private ranch and rhino conservation area • Raises money for the conservation of wildlife, (in particular rhinos) &community projects around Samburu, Isiolo, Laikipia and Meru areas. • Run by Tusks and Safaricom • Raised Ksh 15 million in 2007

Safaricom Lewa Marathon Race is run over a bush course that winds its way across open plains, through forest and hills. • Run on a rough terrain and under harsh climatic conditions • Run on dirt roads, over two 21km loop for the half-marathon- through the Conservancy. • Its gruelling & unique: Run in a game reserve located at an average altitude of 5,500 feet above sea level.

Safaricom Lewa Marathon • Its an enticing experience which has continued to inspire distance runners and athletic fans alike. • Attracts many international competitors • Open to both professional and amateur runners. • Watched by many of the wildlife it is set up to protect!

Safaricom Lewa Marathon • Attracts competitors from all over the world. • Big groups of runners enter from USA & UK • Others from Australia, India, Europe, Canada, Spain, SA • Over 650 runners participated in 2007 • Additional 100 children compete in 5km fun run. • Over 30 corporate organizations participated in 2007.

Safaricom Lewa Marathon • The winners in the full marathon pocketed 150,000 shillings (about 2,500 dollars) while the runners up received 80,000 shillings (about 1,350 dollars). • The first three teams in the half marathon and the first five community teams were also awarded.

Ol Pajeta Conservancy Cricket in the Wild

Cricket In the Wild

Cricket in the Wild • The 1st Ol Pejeta “Cricket in the Wild” tournament held in Sep 2006 • Raised USD 120,000 • Contested by 7 teams from Kenya, S.A & England. • Inaugural trophy - an elephants head carved by a community member

Cricket in the Wild • Ol Pejeta works to conserve wildlife, provide a sanctuary for great apes and generate income through tourism and complimentary enterprises for investment in conservation and community development. • Every team that enters the cricket test is required to raise funds for specific projects related to Ol Pejeta’s community assistance programme. • The programme supports local people in dev. of health and education services, water and road infrastructure, eco-tourism based enterprise and agricultural extension.

Cricket in the Wild • Finalists qualify through a league competition; • Total of eight teams, split into 2 leagues of 4 within which each team plays every other team once – thus all teams guaranteed at 3 games. • Each team raises a minimum of KS200,000 (USD2,900) - usually by sponsorship - to secure their place in the tournament

Cricket in the Wild • Trophies and prizes awarded for the • Winners, • Runners-up, • Most humorous • Team that raises the most for their specific community project • To keep the event light hearted, award crate of Tusker to the most humorous fellow

Cricket in the Wild - 2006 • It was a unique, exciting, enjoyable … experience for (the) six participating teams from England, South Africa and Kenya and also for the umpires, scorers and officials. The purpose of this event was for a noble cause as it raised a substantialamount of money for the betterment of the people staying around the Ol Pejeta Conservancy. Kenya should take pride as cricket is also played in the game parks of Kenya.

Cricket in the Wild - Donors • East African Safari Air ExpressThe Driftwood Beach Club (The Larby’s)Serena HotelsRhino ArkLewa Wildlife ConservancyLewa CeramicsWines of the WorldThe Glass GalleryOne Way Sandra & Brendan HillCallum LoomanAlpana Patal and Sophie GratenEast African Women’s League (Nanyuki branch)Nanyuki Cottage Hospital. (Mecial Assistance)

Cricket in the Wild - Donors • Lewa Wildlife Conservancy • Rhino Ark • Rhino Porini Camp • Sarova Hotels • Fly 540 • Callum Looman • Kingfisher • Aqua Ventures • Farmers Choice • KWAL

Maralal International Camel Derby Started in 1990 • Venue:Yare Camel Club and Camp • 3km south of the township of Maralal

Camel Derby • The quiet town of Maralal, about 348 kms North of Nairobi, is considered the gateway to Kenya’s wild and arid North, and is a mecca for adventurers, nomads and camels. This is real camel country, and the single humped dromedary camel is a vital part of life for many of Northern Kenya’s nomadic people. • Each year, the Camel Derby brings colour and action to the streets of Maralal as the finest Camels in the North gather for the big race.

Camel Derby • It is Africa's best known and most prestigious camel race, attracting both local and international competitors. • The event is a major draw for spectators as well as racers, and the competition is fierce.Considered one of the highest honours in camel racing, many professional camel racers come to compete each year. • Some of the finest specimens of racing camels are seen in town during the race period.The race is a great social event, and the major event on the Maralal Calendar. The atmosphere in town on race day is electric and entertaining.

Camel Derby

Camel Derby • “The derby is recognised as a serious international sport and a great way to create awareness of the rapid onset in the desertification of Kenya, while also promoting better camel husbandry among the people of Kenya and the benefits of these spitting, kicking yet adorable creatures in arid environments”

Camel Derby • Visitors and entries from Australia, America, New Zealand, Canada, England, France, Spain, Japan, South Africa and beyond. • Other competitive events include cycling races and donkey rides for children, spectacular local dancing displays. The cycle racing is serious business and incorporates an intermediate level competition covering 30 km and an elite, marathon-length race for the hardy.

Camel Derby • Amateur race which regularly features participants from over 28 different countries, and with camels available for hire, it couldn’t be easier! • Draws a wide attendance including a cross section of farming communities, ranchers, national and international press, television crews, participants and spectators from overseas, school groups and adventure lovers from all over Kenya and beyond • Cycle races have U.C.I. (Geneva) recognition

Dar-es-Salaam Goat Race - Origins • Introduced in 2001 by Paul Joynson-Hicks, who attended the first ever Goat Races held in Uganda. • Inn the early 1990's some members of Uganda's business community were thinking of novel ways to raise money for charity. • Hit on racing goats after hearing about a pig race held in Zimbabwe in 1991 for the 50th birthday of a well-known horse breeder, who had insufficient space in his garden to hold a fully-fledged horse race. • Pigs were not practical in East Africa, but goats were in abundance and so the Ugandan Goat Races were born. • Just as in Uganda, the Tanzanian races are modeled on a typical horse race with its own special twist.

Goat Race • 2007 Goat Races raised a record 50 million Tanzanian shillings • That's up from 42.8 million shillings in 2006 • Attendance jumped 15% - attended by3,500 people – Was 500 more than 2006. • Additional five million shillings is expected to be raised later through sales of Goat Race merchandise. • Over the last seven years a total of around $180,000 has been raised to help over twenty different charities all over Tanzania. • Held at the Leaders Club in Dar es Salaam.

Dar- es- Salaam Goat Race • “More and more people are bringing their families to the Goat Races every year to have a fun day out while also raising money to help those less fortunate. The sun shone, the goats raced well and people seemed to be enjoying themselves."

Dar Goat Race • The Goat Races are a fun day out for all the family to enjoy. • Other activities include: • Access to a special children's play area is included with the entrance fee (2,000 Tz shillings for children). Entertainments include jumping castle, face painting, organized games and much more. • There are also amazing raffle prizes to be won • Food and drinks stalls for refreshments • Fancy dress and hat competitions - an opportunity for anyone who wants to dress up in weird and wonderful outfits to be entered into the fancy dress competition with prizes for the winners.

Dar Goat Race • This is the biggest event of its kind in East Africa • Over 3,000 people attend • Entrance fee kept as low as possible at 3,000 shillings per adult so that as many people as possible can come along. • The usually sell out in 2 weeks.

Goat Races • Raises money for very needy causes. • Money is raised through: • Sponsorship of races • Ticket sales • Goat buying • Betting • Plus a variety of other generous donations.

Goat Race • Nearly 50 Tanzania's companies supported the 2007 races in a number of ways. These sponsors included • Holiday Inn • British Airways • Tigo • Tanzania Breweries Limited • Safmarine • Oryx • Tanzania Printers • Monier 2000.

1. Assessing Your Capacity to Organise the Event • You will have to consider the following in deciding what project to implement. • A. Human Resources (volunteer and staff) • Skills • Experience • Talents • Availability • Interests • Job functions/Roles

1. Assessing Your Capacity to Organise the Event • B. Financial Resources • Investment Capital • Expected Incomes • Risks Involved

1. Assessing Your Capacity to Organise the Event • C. Organizational Image • Preferred profile • Ethical limitations • Specific message to communicate • Impact on existing services

1. Assessing Your Capacity to Organise the Event • D. Audience • Interests • Availability • Ability to pay/donate • Long-term connection • Demographics (age, gender, income)

1. Assessing Your Capacity to Organise the Event • E. Timing • Time required to plan • Realistic dates • Competing events • Seasonal suitability

2. Getting Sponsors • Getting sponsors can make the difference between success and failure. • Sponsors can: • Pay some or all of the bills • Add experience and expertise • Provide labour power • Strengthen your credibility • Offer publicity • Donate goods and services

2. Getting Sponsors • Get In- Kind Support • Experience shows that almost anything you might pay for you can also get for free. • Often the contributed item is higher quality than you could afford to pay for. • Media support can help attract corporate support interested in publicity. • In Kind Fundraising can: • Provide savings from free goods and services. • Lower costs

3. Recruiting the Project Team • One of the problems of special events is the shortage of manpower. • Staff can be overwhelmed • Hiring people is expensive • Volunteers come in handy. • What jobs will you need to create and recruit individuals for? • Are there other organizations you can learn from?

3 The Project Team An organizational chart is essential: • Its helps you clarify the roles and relationships between various actors. • Its gives you a basis for recruitment. • Enables everyone know how and where they fit into the activity. • Decide on who the Event Coordinator will be. • Develop Job Descriptions

Fundraising Tourism Building Reputable International Fundraisers