International committee on fundraising organizations
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International Committee on Fundraising Organizations. Educating Social Media Donors Art Taylor, BBB Wise Giving Alliance. BBB Wise Giving Alliance. Educating Social Media Donors. Today’s Presentation Will Focus on Donor- Related Issues

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International Committee on Fundraising Organizations

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International committee on fundraising organizations

International Committee on Fundraising Organizations

Educating Social Media Donors

Art Taylor, BBB Wise Giving Alliance

BBB Wise GivingAlliance


Educating social media donors

Educating Social Media Donors

  • Today’s Presentation Will Focus on Donor- Related Issues

  • For Now, Charities Look to Social Media More for Engagement than Giving

  • Common Sense Tips Can Help Identify Issues of Concern for both Regulators and Charities

  • As Social Media Evolves, Donor Education Will Need to Adapt


International committee on fundraising organizations

1. Why Did the Social Media Donor Cross the Road?

Answer: The donor didn’t know he had crossed the road, he was too busy reading the charity’s twitter feed on his mobile phone

…while driving.

If donors don’t pay attention, social media, just like any other media, can lead to problems.


International committee on fundraising organizations

2. To Vet or Not to Vet:

Is that a Question?

Donors should not assume social media giving recommendations are vetted by the originator(s).


International committee on fundraising organizations

3. Does Charity Social Media Popularity = Well-Run Charity?

High tech does not necessarily mean high accountability.

  • Properly registered with states?

  • Charity review groups?

  • Having an impact on the cause?

    (ChartingImpact.Org)


International committee on fundraising organizations

4. Can a Charity be Misleading in 140 Characters or Less?

Misleading messages can appear in any type of media whether intended or not. Charities should establish internal oversight of social media communications.


International committee on fundraising organizations

5. Can Social Media Lead to Greater Transparency for Charities?

Yes, if charities use Facebook and other social media platforms to provide increased access to basic accountability documents and other helpful information for donors.


International committee on fundraising organizations

6. Are Social Media Communications Public or Private?

Should charities have social media privacy policies?

BBB Charity Standard 18:

Website Privacy Policy:

  • Notice

  • Access

  • Choice

  • Security


International committee on fundraising organizations

7. Giving Responses to Disaster Relief and Other Emotion- Generating Events.

Social media can offer quick giving alternatives but may enable donors to make mistakes faster than they have before.


International committee on fundraising organizations

8. In Fast-Paced Charity Social Media, Will Donors Expect Immediate Results for Immediate Gifts?

In some circumstances (such as disaster relief) immediate results may be a public expectation. If so, charities should keep this in mind in social-media donor marketing campaigns.


International committee on fundraising organizations

9. Are Social Media Reshaping Charity Giving?

“Causes” and “projects” rather than organizations are becoming a key way to generate giving interest of Millennials. This may present new challenges for donor education.


International committee on fundraising organizations

10. Is it All About Friending or Funding?

Social media for charities will change over time and donor education will grow in importance in helping to ensure a safe and transparent giving environment.


International committee on fundraising organizations

For more information on Social Media & Charities

“The Networked Nonprofit”

Beth Kanter & Allison Fine

paperback, Jossey-Bass (2010)

Go to www.give.org

in mid-October for Wise Giving Guide cover story on this subject.


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