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“Stretching the Continuum” 25 th Anniversary

“Stretching the Continuum” 25 th Anniversary. September 17, 2007. 25th Anniversary Guideposts. Acknowledge AWPS Heritage – with an eye toward the future Utilize “The Authentic Enterprise” AWPS Mission task force white paper as a cornerstone

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“Stretching the Continuum” 25 th Anniversary

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  1. “Stretching the Continuum”25th Anniversary September 17, 2007

  2. 25th Anniversary Guideposts Acknowledge AWPS Heritage – with an eye toward the future Utilize “The Authentic Enterprise” AWPS Mission task force white paper as a cornerstone Emphasize development and focus on three levels; students, high potentials, current CPRO’s Involve AWPS legends with an eye toward the future Do a few things well, don’t try to do too much. Leverage current and new AWPS Committee activities.

  3. The Next 25 Years • Defining & instilling company values. • Building & managing multi-stakeholder relationships. • Enabling the enterprise with “new media” skills & tools • Building & managing trust, in all its dimensions. Communicators as leaders • Core skills & competencies • Relationship-building • Insights & counsel • Writing/rganization/planning Building Blocks • Values driven by Page Principles • Trust • Transparency Foundation

  4. Enduring Page Principles Tell the truth. Prove it with action. Listen to the customer. Manage for tomorrow. Conduct public relations as if the whole company depends on it. Realize a company's true character is expressed by its people. Remain calm, patient and good-humored.

  5. Business Landscape Stakeholder empowerment Digital networks Global integration Becoming the authentic enterprise is a strategic imperative

  6. Shifting Priorities Positioning the company Defining the company Channels for messaging Relationship networks Changing perceptions Changing realities

  7. Evolution of Our Profession 1925 1950 1975 2000 2025 Mission Liaison and defender of enterprise Strategic planner of enterprise messages Steward of enterprise reputation and authenticity • Writing • Design • Managing the press • Message control • Driving coverage • Organizational culture change • Shaping strategic agendas • Building collaborative business ecosystems - engaged, enabled, supportive populations Skills

  8. 25th Anniversary Strategy Student Development Utilize “The Authentic Enterprise” to develop an advanced learning module for utilization in academic institutions for advanced learning and creation of tomorrow’s leaders. • High Potentials • Future Leaders Task Force led by Maril MacDonald, Judith Muhlberg and Anne McCarthy • A comprehensive development program targeting tomorrow’s leaders to be launched during the 25th Anniversary year. • Current CPRO’s • Utilize the venues of the 2008 Annual meeting and Spring Seminar for a unique learning/developmental forum • integrate the "Giants" of the field with an eye to the future.

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