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Canon EOS 25 th anniversary . Location. Department store ‘’ Miti c ’’ , Knez Mihailova street Average weekly transients : 400.000 people Dat e : 28.06.-08.07.2012 . . Interior. Interior. Exhibition dynamics. Exhibition announcement The official PR

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Canon EOS 25 th anniversary

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Canon eos 25 th anniversary

Canon EOS 25th anniversary


Location

Location

  • Department store ‘’Mitic’’, KnezMihailovastreet

  • Average weekly transients :400.000 people

  • Date: 28.06.-08.07.2012.


Interior

Interior


Interior1

Interior


Canon eos 25 th anniversary

Exhibition dynamics

  • Exhibition announcement

    • The official PR

    • Invitation toVIP guestsand media

    • Invitation to all visitors through themedia, social networks…

  • Opening of exhibition

    • Press conference

    • Gala opening( Friday28.06)

    • VIP cocktail

    • Officially opening for visitors(29.06.)

  • Exhibition course

    • Opening hours 10 -20 h

    • Daily animation of visitors

      • Euro 2012 photo shootingfor Canon Srbijateam selection

      • Table football

      • “Frame yourself“ studio photo shooting

      • Photo concurs

    • Canon academy

    • Seminars and lectures

    • Products presentation

  • Exhibition closureand awarding ceremony (08.07.2012)


Canon eos 25 th anniversary

Exhibition announcement

  • The official PR announcements

  • The official PR opening

  • Announcement on social networks

  • TV guest appearance

  • Radio announcements/commercials


Canon eos 25 th anniversary

Exhibition opening

  • Press conference

  • Cocktail

  • Socialize with partners

  • Special guests

  • Jubilee presentation

  • New products presentation


Canon eos 25 th anniversary

Exhibition course(EOS exhibition)

  • Presentation of oldEOS cameras and lenses

  • Collectors gathering

  • Exchange of experience


Canon eos 25 th anniversary

Exhibition course(EOS History Wall)

  • History of EOS

    (year of manufacture and specification)

  • World history

    (interesting events from the yearwhen some of EOS are produced)

  • Duall time-line


Canon eos 25 th anniversary

Exhibition course (Euro 2012 photo shooting)

  • Photo shooting with Canon middle class cameras

  • Posting photo on Facebook

  • Sephia Mod photo shooting with onecolor element

  • Photos with highest number of likes will bee part of Serbia team, and will

    receive interesting prizes (T-shirt,coffe mug, caps...)


Canon eos 25 th anniversary

Exhibition course (Table football)

  • Free entertainment for all visitorswhile their waiting in line for photo shooting.

  • Potential additional activation with McDonalds. Everyone whotakes a part in photo shootingforCanon 11 getsCoca Cola. (optional)


Canon eos 25 th anniversary

Exhibition course (“Frame yourself“)

  • Photo shooting in professional studio at the venue.

  • We invite people via media to come with frames or use ours for photo shooting. The most interesting photos will be posted onFacebook.

  • We will invite Facebook fans to vote for most interesting photos of the day. Top 5 daily photos with highest number of likes will be printed on Canon imageRunner 8300S and will be given out at the venue.

  • Competition will last for 9 days and top 3 photos with highest number of likes will be rewarded with valuable prizes, at the end of the competition: Canon DSC cameras, Canon Selphy printers and summer holiday for the winner.


Canon eos 25 th anniversary

Exhibition course (Photo contest )

  • End ofFacebook photocontest

  • Exhibition of best photos

  • Awards for first 4 places


Canon eos 25 th anniversary

Canon academy

  • Lectures forCanon akademiy students

  • Professional seminars


Canon eos 25 th anniversary

New products presentation

  • New products presentation


Canon eos 25 th anniversary

Exhibition closing

  • Ending ofFacebook photocontestandawarding best photos.

  • Awarding best photos of ‘’’ Frame yourself’’’ contest.

  • Announcement ofCanon Serbia team.

Urami se


Canon eos 25 th anniversary

Thank you!


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