Le repositionnement du club med
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Le repositionnement du Club Med. Diversification et repositionnement du Club. Tournant decisif en 2002 N ouveaux publics Classement 3-5 T ridents I nidividualisation du séjour A ll inclusive. Conséquences et projection. Nouvelles clientèles

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Le repositionnement du Club Med

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Le repositionnement du Club Med


Diversification et repositionnement du Club

  • Tournant decisif en 2002

    • Nouveaux publics

    • Classement 3-5 Tridents

    • Inidividualisation du séjour

    • All inclusive


Conséquences et projection

Nouvelles clientèles

Rénovation des infrastructures, nouvelles activités …

Réactions de la clientèle

Perte de clientèle

Meilleure rentabilité


Promotion Marketing

Publicité Club Med 1990


Application au tourisme helvétique


Sources:

http://www.comanalysis.ch/Images/PUBLICATIONS/PUBLICATION73/Verbe_ClubMedgd.jp

http://www.wisibility.com/wisi/images/2007/juin/club-med.jpg

http://www.swisspassions.com/images/stories/Vaud/hebergement/Clubmed/vsoc_g107_003.jpg

http://www.dailymotion.com/video/xa9t6h_pub-club-med-le-bonheur-si-je-veux_travel


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