Customizing Your Presentation

1. Customizing Your Presentation Digital Sales Solutions

2. Customization Options • To use as a proposal, just replace Slide #17 (“New Services…”) of the CMG Digital Sales Solutions Deck with proposed pricing options • Two examples follow in slides #4 and #5 • Instructions follow on slide #3 • Add a Map • NY DMA illustration on Slide #6 • Add BT slides • Several Key Categories included on slides #7 and on • For additional category information, please contact adops@connecticutmediagroup.com

3. To Create a Proposal Deck • To turn the presentation into a proposal, use your CMG Online Packages spreadsheet in conjunction with your Digital Sales Solutions deck and customize for your customer: • Select an appropriate package in the spreadsheet, or create one using the Custom Package Builder • Select and Copy all cells (columns A-M for pre-configured packages, and columns A-P for Custom Packages) of the package options you wish to present • Go to Edit>Paste Special • Paste as a “Bitmap” • Resize to fit presentation

4. Your Media Package Options Option 1 Option 2 • The fine print. • All rates based on purchase of complete package. • CMG ROS represents a mix of 728x90, 160x600, and 300x250 sizes across all Hearst CT newspaper sites. • Yahoo BT packages include 300x250 placements only. • SEM packages under $1000 do not include trackable phone numbers. Average cost per click on Search engines $1.31 • SEM packages are available for a minimum of three months, with a minimum managed budget of $500.

5. Your Custom Media Solution • The fine print. • All rates based on purchase of complete package. • CMG ROS represents a mix of 728x90, 160x600, and 300x250 sizes across all Hearst CT newspaper sites. • Yahoo BT packages include 300x250 placements only. • SEM packages under $1000 do not include trackable phone numbers. Average cost per click on Search engines $1.31 • SEM packages are available for a minimum of three months, with a minimum managed budget of $500.

6. What exactly is the NY DMA?

7. Retail Behavioral Target Apparel Athletic Wear Children Fashion Footwear Intimate Jewelry and Watches Women Auctions Books General Merchandise Gifts Flowers Food and Beverages Home Appliances Bed and Bath Furniture Garden and Patio House wares Improvement Tools Luxury Goods Apparel Beauty Cosmetics Food Gifts Home Travel Restaurants Fast Food Retailers Department Stores Electronics Etailers Home Improvement Mass Merchants Office Supply Specialty Apparel Warehouse Clubs Toys Reaching online shoppers. This behavioral target includes users who are on Y! Shopping, searched for major brands, read articles tagged as retail, who clicked on a retail ad, etc. The Retail Category is comprised of many subcategories. You will be targeting the top level of retail engagers. 7

8. Entertainment Behavioral Target Amusement Parks Rodeos & Festivals Games Hardcore Gamers Genres Action Adventure Puzzle Racing Role Playing Game Simulation Sports Strategy Platforms GameBoy Advance GameCube PC PlayStation Wireless XBox Genealogy Performing Arts Radio Movies Action and Adventure Animation Children Classics Comedy Drama Horror Romance Science Fiction andFantasy Music Country Electronic Pop R&B Rap Rock World Instruments and Education Television Broadcast Networks Cable Networks Genres Comedy Drama Sports Finding fun seekers online. This behavioral target includes users who are on Y! Movies, searched for key words like theatre, music, read reviews / articles ,who clicked on an ad for a TV show, etc. The Entertainment Category is comprised of many subcategories. You will be targeting the top level entertainment engagers. 8

9. Finance Behavioral Target Banking Brand Banking Credit Cards Credit Cards Insurance Automobile Homeowners & PropertyLifeTravelMedical and Dental Credit Services Investment Discount BrokeragesFull Service Brokerages Mutual Funds Loans AutomobileBusinessMortgage Online Payment Tax Real Estate Residential Rental Residential PurchaseServices Retirement Planning Find active and engaged finance users. This behavioral target includes users who are on Y! Finance, check stocks, searched for key words like mortgages, bank, tax, read finance articles ,who clicked on an ad for a local banking offer, etc. The Finance Category is comprised of many subcategories. You will be targeting the top level of finance shoppers. 9

10. Travel Behavioral Targets Air & Charter Car Rental Casino Resorts Cruises Destinations Asia Caribbean Europe Middle East North America Hotels & Lodging Online Travel Aggregator Non U.S. Tracking & Freight Vacations Going somewhere? These users might be. Here’s an example to show you how we put this to work for a Travel client. This behavioral target includes users who are on Y! Travel, searched for flight times, searched for key words like hotel, cruise, resort, read travel articles, posted a review, clicked on an ad for a resort offer, etc. The Travel Category is comprised of many subcategories. You will be targeting the top level of travel engagers. 10

11. Health Top Level Target people interested in their Health +376.1% Conv Lift Includes users anywhere on the Yahoo! Network who have demonstrated active interest in their Health. Interest is targeted through searches and clicks, relevant pages viewed and/or advertising clicked during the time horizon defined uniquely for this product category. +73.5% CTR Lift Fitness Nutrition Webmd.com Weight Loss DNA Health Care Diabetes BMI Yoga Pregnancy Example search terms qualified for this target: Example Yahoo! Pages visited: Health topics in Answers Top Health stories in News Front page of Health 11

12. Finance | Residential Real Estate Purchase +79.8% CTR Lift Behavioral Targeting: Shoppers People looking for Home Sweet Home. Includes users anywhere on the Yahoo! Network who have demonstrated active interest in purchasing a home.Interest is targeted through searches and clicks, relevant pages viewed and/or advertising clicked during the time horizon defined uniquely for this product category. Example search terms qualified for this target: Homes for Sale MLS Realtor.com KB Homes MLS Listings Zip Realty New Homes Homes Example Yahoo! Pages visited: Residential Home area in Real Estate Mortgage Rate Search in Finance School Search results in Real Estate 12

13. Finance | Real Estate Services Behavioral Targeting: Shoppers People looking for Home Sweet Home. Includes users anywhere on the Yahoo! Network who have demonstrated active interest in obtaining a Real Estate Agent.Interest is targeted through searches and clicks, relevant pages viewed and/or advertising clicked during the time horizon defined uniquely for this product category. Example search terms qualified for this target: Coldwell Banker Zillow Remax.com Realtor Century 21 Keller Williams Realtors.com Example Yahoo! Pages visited: Agent Finder area in Real Estate Real Estate Agencies in Directory Professional Movers in Yellow Pages 13

14. Life Stages | Education Behavioral Targeting: Engagers +40.6% CTR Lift Target millions of Yahoo! users looking for education. Includes users anywhere on the Yahoo! Network who have demonstrated active interest in Education.Interest is targeted through searches and clicks, relevant pages viewed and/or advertising clicked during the time horizon defined uniquely for this product category and direct response marketing. Example search terms qualified for this target: Education College School MBA Example Yahoo! Pages visited: Yahoo! Education Schools & Education in Clubs Schools & Education in Geocities 14

15. Automotive | Price | Economy - $16k and below Behavioral Targeting: Shoppers Looking for a great deal on a car +73.5% CTR Lift Includes users anywhere on the Yahoo! Network who have demonstrated interest in Economy priced cars.Interest is targeted through searches and clicks, relevant pages viewed and/or advertising clicked during the time horizon defined uniquely for this product category. Example search terms qualified for this target: Hyundai Saturn Mini Kia Focus Accord Honda Civic Escape Corolla Mazda 3 Example Yahoo! Pages visited: Honda Civic Used Model Pages in Autos Toyota Yaris Make and Model Pages in Autos Scion Vehicle Detail Pages in Autos 15

16. Automotive | Price | Midrange - $17k - $30k Behavioral Targeting: Shoppers Interested in the middle of the road. +73.5% CTR Lift Includes users anywhere on the Yahoo! Network who have demonstrated interest in vehicles in the middle of the price range.Interest is targeted through searches and clicks, relevant pages viewed and/or advertising clicked during the time horizon defined uniquely for this product category. Example search terms qualified for this target: Camry Nissan 350Z Passat Accord Audi A4 Example Yahoo! Pages visited: BMW 3 Series Make and Model Pages in Autos Nissan Maxima Make and Model Pages in Autos Chrysler 300 Vehicle Detail Pages in Autos 16

17. Automotive | Price | Luxury - $30k and up Behavioral Targeting: Shoppers People looking for a Luxury Priced Vehicle +73.5% CTR Lift Includes users anywhere on the Yahoo! Network who have demonstrated interest in vehicles in the luxury price range.Interest is targeted through searches and clicks, relevant pages viewed and/or advertising clicked during the time horizon defined uniquely for this product category. Example search terms qualified for this target: BMW Audi Lexus Mercedes Benz Porsche Cadillac Saab M5 Jaguar Land Rover A8 Example Yahoo! Pages visited: BMW New Make and Model Pages in Autos Lexus Make and Model Pages in Autos Mercedes Benz Vehicle Detail Pages in Autos 17

18. Automotive | SUV | Compact Behavioral Targeting: Shoppers People looking for a compact SUV Includes users anywhere on the Yahoo! Network who have demonstrated interest in Compact SUV’s.Interest is targeted through searches and clicks, relevant pages viewed and/or advertising clicked during the time horizon defined uniquely for this product category. Example search terms qualified for this target: Honda CRV Ford Escape Jeep Liberty Tribute BMW X3 Honda Element Toyota Rav4 CRV Example Yahoo! Pages visited: Ford Escape Make and Model Pages in Autos Honda CRV Make and Model Pages in Autos Toyota Rav4 Vehicle Detail Pages in Autos 18

19. Automotive | Truck Behavioral Targeting: Shoppers Those who can help you on moving day. +73.5% CTR Lift Includes users anywhere on the Yahoo! Network who have demonstrated interest in Trucks.Interest is targeted through searches and clicks, relevant pages viewed and/or advertising clicked during the time horizon defined uniquely for this product category. Example search terms qualified for this target: Toyota Tundra Ford Truck Trucks Chevy Truck Example Yahoo! Pages visited: Toyota Truck New Make and Model Pages in Autos Chevy Truck New Make and Model Pages in Autos Ford F150 Vehicle Detail Pages in Autos 19

20. Automotive | Used | Certified Pre-Owned Behavioral Targeting: Shoppers +73.5% CTR Lift People who want a new car and peace of mind Example search terms qualified for this target: Includes users anywhere on the Yahoo! Network who have demonstrated interest in purchasing a Certified Pre-Owned vehicle.Interest is targeted through searches and clicks, relevant pages viewed and/or advertising clicked during the time horizon defined uniquely for this product category. Used Toyota Lexus CPO Used BMW Certified Used Example Yahoo! Pages visited: Used Toyota Search Results in Autos Used Honda Vehicle Pages in Autos Used Mercedes Benz Vehicle Detail Pages in Autos 20

21. Politics Behavioral Targeting: Engagers These users are particularly interested in the presidential elections +79.8% CTR Lift Includes users anywhere on the Yahoo! Network who have demonstrated active interest in the presidential election.Interest is targeted through searches and clicks, relevant pages viewed and/or advertising clicked Example search terms qualified for this target: Democrat Republican President voting polls McCain Obama Elections debate speech Example Yahoo! Pages visited: Politics in Y!news Politics in knowledge domain 21

22. Life Stages | Parenting and Children Behavioral Targeting: Shoppers These users are not sleeping through the night. +79.8% CTR Lift Includes users anywhere on the Yahoo! Network who have demonstrated active interest in parenting their children.Interest is targeted through searches and clicks, relevant pages viewed and/or advertising clicked during the time horizon defined uniquely for this product category. Example search terms qualified for this target: “stroller” “family” “camp” “babysitter” “formula” “diapers” “parenting” “nanny” “baby cribs” “Twins” “dress up” “baby home” “baby names” “childhood” “preschool” “toddler” Example Yahoo! Pages visited: Yahooligans Family sites in Geocities Parenting sections in Groups/Family and Home 22

23. Automotive | Parts and Accessories Behavioral Targeting: Shoppers These users are looking for a nut, piston or tires. Includes users anywhere on the Yahoo! Network who have demonstrated interest in Auto Parts and Accessories.Interest is targeted through searches and clicks, relevant pages viewed and/or advertising clicked during the time horizon defined uniquely for this product category. Example search terms qualified for this target: Autozone Momo BBS Tires Napa Auto Parts Discount Tire Michelin Pep Boys Bosch BP Example Yahoo! Pages visited: Auto Parts Listing Pages in Autos Auto Maintenance Pages in Autos Auto Maintenance and Repairs section in Answers 23

24. Automotive | Motorcycle Behavioral Targeting: Shoppers +79.8% CTR Lift These users are looking for a thrill. Includes users anywhere on the Yahoo! Network who have demonstrated active interest in Motorcycles.Interest is targeted through searches and clicks, relevant pages viewed and/or advertising clicked during the time horizon defined uniquely for this product category. Example search terms qualified for this target: Harley Davidson Yamaha Kawasaki Ducati Example Yahoo! Pages visited: Motorcycles area in Recreation section in Groups Motorcycle Make and Model section in Groups Motorcycle section in Chat 24

25. Finance | Real Estate | Residential Rental Behavioral Targeting: Shoppers +79.8% CTR Lift These users are looking for a place to rent. Includes users anywhere on the Yahoo! Network who have demonstrated active interest in renting a place to live.Interest is targeted through searches and clicks, relevant pages viewed and/or advertising clicked during the time horizon defined uniquely for this product category. Example search terms qualified for this target: Apartment Finder Houses for Rent Rentals Apartment Guide Apartment Rental Rent.com Example Yahoo! Pages visited: Rental Listings in Real Estate Rental and Roommate Agencies in Yellow Pages Renting section in Real Estate 25

26. Automotive | Parts and Accessories Behavioral Targeting: Shoppers These users are looking for a nut, piston or tires. Includes users anywhere on the Yahoo! Network who have demonstrated interest in Auto Parts and Accessories.Interest is targeted through searches and clicks, relevant pages viewed and/or advertising clicked during the time horizon defined uniquely for this product category. Example search terms qualified for this target: Autozone Momo BBS Tires Napa Auto Parts Discount Tire Michelin Pep Boys Bosch BP Example Yahoo! Pages visited: Auto Parts Listing Pages in Autos Auto Maintenance Pages in Autos Auto Maintenance and Repairs section in Answers 26

27. Automotive | Motorcycle Behavioral Targeting: Shoppers These users are looking for a thrill. +79.8% CTR Lift Includes users anywhere on the Yahoo! Network who have demonstrated active interest in Motorcycles.Interest is targeted through searches and clicks, relevant pages viewed and/or advertising clicked during the time horizon defined uniquely for this product category. Example search terms qualified for this target: Harley Davidson Yamaha Kawasaki Ducati Example Yahoo! Pages visited: Motorcycles area in Recreation section in Groups Motorcycle Make and Model section in Groups Motorcycle section in Chat 27

28. Finance | Real Estate | Residential Rental Behavioral Targeting: Shoppers +79.8% CTR Lift These users are looking for a place to rent. Includes users anywhere on the Yahoo! Network who have demonstrated active interest in renting a place to live.Interest is targeted through searches and clicks, relevant pages viewed and/or advertising clicked during the time horizon defined uniquely for this product category. Example search terms qualified for this target: Apartment Finder Houses for Rent Rentals Apartment Guide Apartment Rental Rent.com Example Yahoo! Pages visited: Rental Listings in Real Estate Rental and Roommate Agencies in Yellow Pages Renting section in Real Estate 28

29. Automotive Behavioral Targeting: Shoppers These are users with a passion for the open road. +73.5% CTR Lift Includes users anywhere on the Yahoo! Network who have demonstrated interest in vehicles.Interest is targeted through searches and clicks, relevant pages viewed and/or advertising clicked during the time horizon defined uniquely for this product category. Example search terms qualified for this target: Cars BMW Honda Toyota Auto Trader Car Kelly Blue Book eBay Motors CarMax Cars.com Example Yahoo! Pages visited: New Make and Model Pages in Autos Used Vehicle Pages in Autos Vehicle Detail Pages in Autos 29

30. Retail | Home Behavioral Targeting: Shoppers People in need of new lawn furniture. +79.8% CTR Lift Includes users anywhere on the Yahoo! Network who have demonstrated active interest in products for their home.Interest is targeted through searches and clicks, relevant pages viewed and/or advertising clicked during the time horizon defined uniquely for this product category. Example search terms qualified for this target: Home Depot HGTV Bed Bath Beyond Ikea Example Yahoo! Pages visited: Family and Home section in Groups Home and Garden area in Shopping Family and Home section in Chat 30

31. Retail | Home | Furniture Behavioral Targeting: Shoppers Users who are looking for a new couch. Includes users anywhere on the Yahoo! Network who have demonstrated active interest in Furniture.Interest is targeted through searches and clicks, relevant pages viewed and/or advertising clicked during the time horizon defined uniquely for this product category. Example search terms qualified for this target: Ashley Furniture Ikea.com Bed Ethan Allen Restoration Hardware Pottery Barn Thomasville Example Yahoo! Pages visited: Furniture listings in Shopping Furniture Buying Guides in Shopping Entertainment Centers area in Shopping 31

32. Travel | Casino Resorts Behavioral Targeting: Shoppers Those who are looking to be a “WINNER!!!” +79.8% CTR Lift Includes users anywhere on the Yahoo! Network who have demonstrated active interest in Casino Resorts.Interest is targeted through searches and clicks, relevant pages viewed and/or advertising clicked during the time horizon defined uniquely for this product category. Example search terms qualified for this target: Las Vegas Bellagio Las Vegas Hotels Luxor Harrahs Casinos Mandalay Bay Monte Carlo Example Yahoo! Pages visited: Las Vegas Recreation section in Directory Recreation, Sports & Gambling results in Yellow Pages Las Vegas Casino listings in Business & Economy 32

33. Entertainment | Performing Arts Behavioral Targeting: Shoppers +79.8% CTR Lift Target people looking for a great show. Includes users anywhere on the Yahoo! Network who have demonstrated active interest in Performing Arts.Interest is targeted through searches and clicks, relevant pages viewed and/or advertising clicked during the time horizon defined uniquely for this product category. Example search terms qualified for this target: Broadway Performing Arts Theater Stomp Phantom of the Opera Ballet Broadway Shows Example category pages qualified for this target: Broadway Section in Entertainment Performing Arts and Entertainment area in Groups Broadway Photo Gallery in Entertainment 33

34. Health | Wellness | Weight Loss Behavioral Targeting: Shoppers +376.1% Conv Lift People looking to lose some “lbs.” Includes users anywhere on the Yahoo! Network who have demonstrated active interest in Weight Loss. Interest is targeted through searches and clicks, relevant pages viewed and/or advertising clicked during the time horizon defined uniquely for this product category. Example search terms qualified for this target: Weight Watchers Weight Loss NutriSystem Calorie Counter South Beach Diet Jenny Craig Example Yahoo! Pages visited: Diet and Fitness section in Answers Weight Loss Support in Groups Cheryl Koch Weight Loss Blog in Health 34

35. Health | Dental Behavioral Targeting: Shoppers Folks who care about their pearly whites. +79.8% CTR Lift Includes users anywhere on the Yahoo! Network who have demonstrated active interest in dental health. Interest is targeted through searches and clicks, relevant pages viewed and/or advertising clicked during the time horizon defined uniquely for this product category. Example search terms qualified for this target: Dentist Teeth Dental Braces Dental Insurance 1800 Dentist Invisalign Root Canal Sonicare Example Yahoo! Pages visited: Oral Care topics in Health Dental Health related questions in Answers Dental Conditions section in Health 35

36. Miscellaneous | Law and Legal Research Behavioral Targeting: Shoppers Those who are looking for a new attorney. Includes users anywhere on the Yahoo! Network who have demonstrated active interest in Law and Legal Research.Interest is targeted through searches and clicks, relevant pages viewed and/or advertising clicked during the time horizon defined uniquely for this product category. Example search terms qualified for this target: Immigration Will Bankruptcy Adoption Divorce Attorney American Civil Liberties Union Example Yahoo! Pages visited: Crimes and Trials in Top Stories News Law Firms listings in Yellow Pages Government Categories in Groups 36

37. Retail | Apparel | Jewelry and Watches Behavioral Targeting: Shoppers People looking for some “bling bling.” +79.8% CTR Lift Includes users anywhere on the Yahoo! Network who have demonstrated active interest in jewelry.Interest is targeted through searches and clicks, relevant pages viewed and/or advertising clicked during the time horizon defined uniquely for this product category. Example search terms qualified for this target: Tiffany Diamonds Ring Engagement Ring Example Yahoo! Pages visited: Diamond Jewelry section in Shopping Jewelry and Watches area in Auctions Diamond Ring Styles in Shopping 37 37

38. Retail | Home | Improvements Behavioral Targeting: Shoppers +376.1% Conv Lift Those people who are looking to improve their home. +73.5% CTR Lift Includes users anywhere on the Yahoo! Network who actively seek Home Improvement help.Interest is targeted through searches and clicks, relevant pages viewed and/or advertising clicked during the time horizon defined uniquely for this product category. Example search terms qualified for this target: Home Depot Lowes DIY Tool Ace Hardware Example Yahoo! Pages visited: Home Improvement area in Chat Tools and Hardware area in Shopping Home Repair and Improvement area in Groups 38 38

39. Automotive | Recreational Vehicle Behavioral Targeting: Shoppers People looking for a home on the road. +73.5% CTR Lift Includes users anywhere on the Yahoo! Network who have demonstrated interest in Recreational Vehicles.Interest is targeted through searches and clicks, relevant pages viewed and/or advertising clicked during the time horizon defined uniquely for this product category. Example search terms qualified for this target: Camper Trailer Winnebago Fleetwood Airstream Pop Up Campers Motorhomes Example Yahoo! Pages visited: Recreational Pages in Groups 39

40. Telecommunications Behavioral Targeting: Shoppers People looking for telco products & services. +250.1% CTR Lift +30.4% Conv Lift Includes users anywhere on the Yahoo! Network who actively research products and services related to Telecommunications.Interest is targeted through searches and clicks, relevant pages viewed and/or advertising clicked during the time horizon defined uniquely for this product category. Category profile is the aggregate of the following subcategories: Cable Cell & Wireless Services Internet Access Local Service Long Distance Satellite Source: Campaign Click thru Rate lift is determined by Yahoo! Internal research. Conversion is the number of qualified leads from clicks over number of impressions served. Audience size represents the audience within this behavioral interest category that has the highest propensity to engage with a brand or product and to click on an offer.

41. Technology Behavioral Targeting: Shoppers Audiences who love the latest in technology. Includes users anywhere on the Yahoo! Network who have demonstrated active interest in Technology.Interest is targeted through searches and clicks, relevant pages viewed and/or advertising clicked during the time horizon defined uniquely for this product category. Example search terms qualified for this target: Yahoo.com MSN Ebay Facebook Gmail MySpace.com Yahoo Mail You Tube AOL Example Yahoo! Pages visited: Front Page of Technology Webcam Viewer in Messenger