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Realising Export Opportunities

Realising Export Opportunities. State Horticulture Update 2017. Current Exports. 2014/15 Australian Horticulture Statistics Handbook. Current Exports. Picking Winners?. Current Export Markets - Vegetables. Shopping & Demographic Trends. Asia Strong brand loyalty

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Realising Export Opportunities

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  1. Realising Export Opportunities State Horticulture Update 2017

  2. Current Exports 2014/15 Australian Horticulture Statistics Handbook

  3. Current Exports

  4. Picking Winners?

  5. Current Export Markets - Vegetables

  6. Shopping & Demographic Trends Asia • Strong brand loyalty • Growth of on-line trade (particularly important channel for fruit) Middle East- Much younger age average than western developed countries • Large expatriate populations

  7. What are we good at? • Reputation • Scale • Geography • Seasonality • Culture

  8. What do we need to do? • Quality & Quality Assurance • Supply chain • High customer service levels • Collaboration • Products that the customer needs • Branding, labelling and marketing

  9. Export Readiness • Target MarketWhat market research have you done? • Your ProductIs it acceptable as it is?What’s your pitch? • MotivationWhy do you want to export? • Your BusinessHow’s your track record domestically?Can you meet deadlines?Resources?

  10. Why does it matter?

  11. Export Readiness • MarketingWebsite?How do you feel about travel? • FinancesHow healthy is your bank account?Grants or Loans? • LogisticsAir or Sea?Price? • Your ProductionWhat’s your availability/seasonality?

  12. How well do you know the Department of Agriculture? • Have you done your paperwork? • Learn about MICoR and market access

  13. Vegetable Market Access

  14. Vegetable Market Access

  15. So what does anopportunity look like?

  16. Resources • vegetablesWA • Other industry bodies (State and National) • Austrade & Tradestart • Other growers Claire McClelland0477 477 044claire.mcclelland@vegetableswa.com.au

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