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Web sites and marketing

Web sites and marketing. Presentation by Darlene Marquardt, B.A., M.Ed., M.B.A., CTM, ACB For Western Business Education Association Conference February 15 , 2014 Darlene.marquardt@osualum.com. Objectives. 1 . Create professional looking webpages without needing to know code.

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Web sites and marketing

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  1. Web sites and marketing Presentation by Darlene Marquardt, B.A., M.Ed., M.B.A., CTM, ACB For Western Business Education Association Conference February 15,2014 Darlene.marquardt@osualum.com

  2. Objectives • 1. Create professional looking webpages without needing to know code. • 2. Learn about free and inexpensive resources • 3. Get tips for using specific web servers and software such as Weebly and Dreamweaver.

  3. OBJECTIVES In today’s session participants will find out: • WHY one should want to create a webpage? • WHAT does one who makes a webpage for this purpose hope to achieve • WHERE can one go to find web server space? • HOW does one go about creating the pages one wants? >Participants will be able to wrap their minds around why they should make a webpage or teach their students how to do so. >Participants will be able to go to one or more of the resources presented and create a webpage

  4. learn • Learn new exciting ways to make your presence known on the web. Hear about resources for making free or inexpensive webpages through the use of weebly and other similar web serving sites. Learn some tricks and tips for using Dreamweaver software TIPS TRICKS

  5. market • Know why you should make your presence known. Market yourself, market your entrepreneur students, create resource pages, create teacher pages and more. The sky is the limit. • Marketing is often seen as a business-related activity, but it is at the heart of every successful person. Even if they don’t realize it, they are developing their own individual brand.

  6. create • "If you hear a voice within you saying, 'you are not a painter,' then by all means paint and that voice will be silenced." ~Vincent Van Gogh • If you don't think you are a web designer, then get busy and design. You can't go wrong with the tips you will get from this session.

  7. Making Your Presence Known • Visibility: • Reach: • Customer service: • Competition: • Credibility:

  8. More reasons • Establish a Presence • More Advertising for Less Money • Bolster Your Current Ad or Fundraising Campaign • Save time with answers to frequently asked questions Online • Educate your customers/ students/ clients/parents etc • Get referrals • Create a new Customer base • Get email • Establish a relationship with your clients/customers/students/ parents etc • Gather contact information

  9. Why a teacher needs a webpage • It’s an easy way to meet the needs of many students who have IEP and 504 plans • You’re creating an archive of your class – complete with the exact materials you’ve used • A teaching website keeps you organized and on track • It’s getting so easy to do that it can actually save you time • You have an easy answer to “What did I miss?” • Helicopter parents have an off-site landing pad • Your contributions go farther than you think • It’s okay to show off • It’s a two-way street •  It’s your gateway to engagement

  10. Making Your Presence Known So you’re wanting to have your own web site? • Why might you want a web site? • How to Choose the Best Web Hosting Provider • high-quality web hosting • dizzying array of web hosting

  11. Getting on the Web quickly • template-driven software services

  12. Technical Specifications • disk space • bandwidth needs. Will you need? • Paid web server • Free web server 250 MB Disk Space 5 GB Monthly Traffic 1 Domain Hosting MySQL(v.5), PHP5, Perl, CGI-BIN Joomla & Wordpress Installer Email, SMTP, Webmail, POP3

  13. Compatibility ---You're not going to want to switch operating systems • Reliability and availability – look for 98 and 99 percent “Uptime”. • Security • firewalls, daily backups and user authentication should all be included.

  14. Support • Customer service • Can you get a hold of the support system? • Do they respond in a timely manner? • What Guarantees do you have if you are not satisfied?

  15. EXTRAS • ONLINE STORE • BLOG • CAN PEOPLE WHO COME TO YOUR SITE INTERACT? • CAN THEY CONTACT YOU? • Links to Social Networks – and blogging

  16. To code or not to code That is the question. • Even if the site provides WYSIWYG, a small amount of code knowledge is valuable. • Don’t know? Do a google search of the thing you are trying to do. You often can find the needed code. VOCABULARY HTML 5.O, PHP, CSS, APACHE, LINUX, SHELL,

  17. Simple steps • What kind of a site will it be? • Music • Your class assignments • Fund raising • Geneology • Picture albums • Etc • Decide if you pick a server first and use their templates or make your own and upload it. • What STYLE do you want • – light (quick and easy) • – heavy (more complex) • – serious • – frilly • – business-like etc • Pic a template that fits your style • Fill in the content

  18. http://www.000webhost.com/ • FREE • Provides FTP access, simple site builder, 5 email addresses, phpability, limited uploading and bandwidth – works nicely for a simple site that doesn’t have a lot of graphics or video or selling • PAID – IS INEXPENSIVE AT LESS THAN $5/MO. • Provides everything one would want • PAID – pay more – get more space – more email addresses – more perks (e-commerce etc)

  19. http://www.weebly.com/ • SITE CREATOR – LIMITS YOU TO WEEBLY’S TEMPLATES BUT THEY HAVE A LOT OF CHOICES • Plan • We help you think through your site • Learn how to organize your information • Get ideas and inspiration from others • Create • Choose from hundreds of modern themes • Layout pages with ready-made building blocks • Customize your design to find the right look • Publish • Publish your site in a single click • Use your own domain or a free Weeblyaddress • Your site works on computers, phones & tablets • Grow • Track your success from the stats dashboard • We make sure search engines can find you • Get tips to help your site be highly ranked

  20. WEEBLY PRICING

  21. Old school

  22. http://dandjcomputers.co.nr/

  23. Fascets.org

  24. Different styles

  25. LEXINGTONPUMP.COM

  26. Old style

  27. http://28foe.comule.com/

  28. http://154.toastmastersclubs.org/

  29. ADD WIDGETS TO YOUR PAGES

  30. MAKE AN FB FAN PAGE

  31. wordpress • https://www.youtube.com/watch?v=lP8WtOGicv0 • The above link is a tutorial (over an hour) that tells how to make a webpage using WORDPRESS.

  32. FTP • DREAMWEAVER • WS_FTP • OTHER FTP APPLICATIONS

  33. USING DREAMWEAVER • MAKE ALL YOUR PAGES LOOK COORDINATED BY USING TEMPLATES • SAVE ALL • UPLOAD - PUT AND GET AND EXPAND TO SHOW LOCAL AND REMOTE SITES • Code – Split – Design – Live • Java script and css

  34. Insert

  35. modify

  36. Templates

  37. RESOURCES • Do a search for free webhosting • Top 10 Free Webhosting sites • http://www.prchecker.info/free-web-hosting.php • Step by Step help • http://www.wikihow.com/Make-a-Website

  38. Citations • http://www.top10bestwebsitehosting.com/ • 000WEBHOSTING • WEEBLY • DREAMWEAVER • http://benchwise.wordpress.com/2013/03/09/linkedin-for-graduate-students-how-to-market-yourself-on-the-net/ • http://www.facebook.com/DarlenesGoForItPage • http://www.allaboutcareers.com/careers-advice/looking-for-a-job/how-to-market-yourself • http://careers.tufts.edu/students/interviewing/HowToMarketYourself1.pdf • http://www.prchecker.info/free-web-hosting.php

  39. http://28foe.comule.com/ • http://www.entrepreneur.com/article/192174 • http://www.cleart.com/why-should-i-have-a-website.html • http://www.cleanapple.com/?p=165

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