Lobster Marketing – A Need for Improvement. Robert Verge, P.Eng., MBA, CA, CMC Managing Director Canadian Centre for Fisheries Innovation October, 2013. Price vs. Market Demand. Price vs. Market Supply. Demand = Supply. The US Great Recession. The Currency Effect.
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Lobster Marketing –A Need for Improvement
Robert Verge, P.Eng., MBA, CA, CMC
Canadian Centre for Fisheries Innovation
Falling & limited demand
National Fisherman, Aug 15, 2013
AVERAGE ANNUAL WHOLESALE LOBSTER PRICES2012 statewide average: $2.69/pound2011 statewide average: $3.19/pound2010 statewide average: $3.31/pound2009 statewide average: $2.93/pound2008 statewide average: $3.51/pound
Source: Maine DMR
Record western rock lobster prices
Western Australian rock lobster fishers are receiving record high prices for their catch. Prices have tipped more than $60 per kilo for some grades of lobster. Fisherman Anthony Jupp says these prices bring the WA fishery into line with other lobster fisheries. "You look at New Zealand and South Australia, they've quotas as well. "We were talking to a guy from New Zealand a few days ago and he said some of the blokes over there don't go to work for $50 a kilo. They wait until it gets to $100 a kilo.“
Australian Broadcasting Corporation
Posted Wed 5 Jun 2013, 4:32pm AEST
Seafood.com, Aug 3, 2013
Seafood.com, Sept 4, 2013
PEI fishermen leaders seem skeptical of Lobster Council's one cent per pound levy plan
SEAFOOD.COM NEWS [CBC News] August 27, 2013
2012 Landings = 71,528 tonnes = 157,690,629 lb
@$0.01/lb = $1,576,906
Will that be enough?
It’s easy to criticize
… and harder to be part of the solution
… but we need one.