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Obj 1.02 What is the impact of sports and entertainment marketing on the economy?. Marketing. The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants. Products. Include both goods and services. Goods.

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Marketing
Marketing marketing on the economy?

  • The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants.


Products
Products marketing on the economy?

  • Include both goods and services


Goods
Goods marketing on the economy?

  • Goods are tangible objects that are useful to consumers.

  • Examples: tennis rackets, soccer balls, uniforms.


Services
Services marketing on the economy?

  • Services are intangible and include tasks or acts performed for a customer for a price or fee.

  • Examples: Going to a Broadway play or to a NASCAR race.


Sports marketing
Sports Marketing marketing on the economy?

  • The involvement of sports to develop, promote and distribute goods and/or services to satisfy the wants and needs of consumers.

  • Includes sponsorship, endorsements, promotion, and fan clubs.


Professional teams
Professional Teams marketing on the economy?

  • Basketball: L.A. Lakers

  • Football: Carolina Panthers

  • Hockey: Carolina Hurricanes


Collegiate and scholastic teams
Collegiate and Scholastic Teams marketing on the economy?

  • UGA-University of Georgia

  • FSU-Florida State University

  • University of Miami


Venues arenas stadiums coliseums speedways
Venues: Arenas, Stadiums, Coliseums, Speedways marketing on the economy?

  • Verizon Amphitheater

  • Lowe’s Motor Speedway

  • Cricket Arena


Commercial facilities
Commercial Facilities marketing on the economy?

  • Marina Boat Land


Health clubs
Health Clubs marketing on the economy?

  • Gold’s Gym

  • YMCA

  • Triangle SportsPlex

  • Ladies Fitness and Wellness

  • Quincy Roberts’ Elite Fitness Center


Recreation
Recreation marketing on the economy?

  • Aerobics

  • Soccer

  • Basketball

  • Swimming

  • Area parks


Camps
Camps marketing on the economy?

  • Tennis Camp

  • Basketball Camp

  • Soccer Camp

  • Camp Thunderbird


Professional individual sports
Professional Individual Sports marketing on the economy?

  • PGA

  • World Tennis Association

  • PBA


Professional individual sports1

Running marketing on the economy?

Swimming

Golf

Bowling

Professional Individual Sports


Amateur sports
Amateur Sports marketing on the economy?

AAU-Amateur Athletic Union


Agencies
Agencies marketing on the economy?

  • MLB-Major League Baseball

  • NBA-National Basketball Association

  • NFL-National Football League

  • NCAA-National College Athletic Association

  • SEC

  • ACC


Sport support services
Sport Support Services marketing on the economy?

  • NASCAR Winston Cup Racing Wives Auxiliary


Sporting goods industry
Sporting Goods Industry marketing on the economy?

  • Sports Town

  • Asics

  • Nike

  • Adidas

  • Diadora


Sport sponsors
Sport Sponsors marketing on the economy?

  • Coca-Cola 600

  • Cadillac sponsoring the PGA Tour

  • Wachovia Cup Tournament at Quail Hollow Country Club


Sports media
Sports Media marketing on the economy?

  • Sports Network

  • Fox Sports Net

  • ESPN Radio


Entertainment marketing
Entertainment Marketing marketing on the economy?

  • Involves the use of entertainment to develop, promote and distribute goods and/or services to satisfy the wants and needs of customers.


Music industry
Music Industry marketing on the economy?

  • Maverick Records

  • PSE Records

  • JMG Records

  • Quincy Jones


Movie industry
Movie Industry marketing on the economy?

  • Warner Brothers

  • Disney

  • Actors


Theme parks
Theme Parks marketing on the economy?

  • Six Flags

  • Family Fun Center

  • Carowinds Theme Park


Radio industry
Radio Industry marketing on the economy?

  • FM

  • AM

  • Country

  • Rap

  • Hip-hop

  • Jazz

  • Sirius satellite radio


Film industry
Film Industry marketing on the economy?

  • Sundance Film Festival


Television industry
Television Industry marketing on the economy?

  • Dawson’s Creek is filmed in the Wilmington area


Dramatic arts industry
Dramatic Arts Industry marketing on the economy?

  • Children’s Theatre

  • Adult’s Theatre

  • Belk Theatre


Video game industry
Video Game Industry marketing on the economy?

  • X-Box

  • Nintendo

  • Sony

  • Sega


Fine arts and science industry
Fine Arts and Science Industry marketing on the economy?

  • Smithsonian Museum

  • Mint Museum


Night club industry
Night Club Industry marketing on the economy?


Literacy industry
Literacy Industry marketing on the economy?

  • Library

  • Internet

  • Books


Casinos industry
Casinos Industry marketing on the economy?

  • Las Vegas

  • Reno

  • Harrah’s


Hobbies craft industry
Hobbies/Craft Industry marketing on the economy?

Southern Christmas Show


Find five examples of each category and identify segment

Find Five Examples of Each Category and Identify Segment marketing on the economy?

Sports Goods

Sports Services

Entertainment Goods

Entertainment Services


Trends in sports entertainment

Sports: marketing on the economy?

Naming Rights

X-Games

Sport Specific Channels

Entertainment

Internet Web Casts

MP3’s

DVD’s

Trends in Sports & Entertainment


Importance of sports and entertainment
Importance of Sports and Entertainment marketing on the economy?

  • Generates about $213 to $350 billion in revenue.

  • Approximately 95.4 million people viewed the 2009 Super Bowl.

  • The average attendance per NFL game is 66,000.


Importance of sports and entertainment1
Importance of Sports and Entertainment marketing on the economy?

  • In 2000, approximately 16,346,710 people watched a NFL game.

  • The NFL has $17.6 billion in television deals with CBS, FOX, ABC, and ESPN.

  • The NBA average is about 16,804 attendants.

  • The average MLB attendance is 20,000,000 per year.


Importance of sports and entertainment2
Importance of Sports and Entertainment marketing on the economy?

  • Over 35 million people visit Walt Disney World each year.

  • The Titanic, the movie, grossed almost $1 billion in global ticket sales.


Importance of sports and entertainment3
Importance of Sports and Entertainment marketing on the economy?

  • Over 95 million American households own a VCR.

  • Over 30 million American households own a DVD player.

  • 68% of Americans subscribe to cable TV.


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