1 / 18

 The tipping point ,malcolm gladwell

 The tipping point ,malcolm gladwell.  The tipping point ,malcolm gladwell. hush puppies 3 rules of epidemics law of few stickiness.  The tipping point ,malcolm gladwell (Cont.). power of context translation conclusion. hush puppies. new york designer use

evep
Download Presentation

 The tipping point ,malcolm gladwell

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1.  The tipping point ,malcolm gladwell

  2.  The tipping point ,malcolm gladwell • hush puppies • 3 rules of epidemics • law of few • stickiness

  3.  The tipping point ,malcolm gladwell (Cont.) • power of context • translation • conclusion

  4. hush puppies • new york • designer use • hip wear clubs

  5. 3 rules of epidemics • syphilis • spread by drug use • zenilman • John Hopkins  university Baltimore

  6. 3 rules of epidemics (Cont.) • type of people • break down on health treatment • not all closed just staff number cut • Baltimore

  7. 3 rules of epidemics (Cont.) • seasonal • people stay in /going out • population movement • kept in one area until people moved about

  8. 3 rules of epidemics (Cont.) • John potterat • law of the few • hand full of people giving out the message • stickiness (like in stead of as )

  9. law of few • with knowledge or influence • connector • number of people they know • weak ties (get more jobs)

  10. law of few (Cont.) • paul revere • maven • makes us sit up and listen • not a persuader

  11. law of few (Cont.) • a teacher • information gather • 6 degree

  12. stickiness • making a message memorable • sesame street • toy play • watch them is see what they are learning

  13. stickiness (Cont.) • word of mouth • not all have the same influence • revers • willam doors

  14. stickiness (Cont.) • the message should be memorable

  15. power of context • broken window theory   • keep on top of things ie graffiti

  16. translation

  17. conclusion • traditional methods of communication • constant cycle of information • willing to change method of communication • the way we relate new information

More Related