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Pierre Lang Expands Into Eastern Europe

Pierre Lang Expands Into Eastern Europe. Chapter 14 (pg 615) Presented by: Marriah Marsh Heather Kostelecky. Agenda. Company Industry Competition How EC affects Pierre Lang SWOT analysis. Company. Pierre Lang Europe Founded in 1961 in Vienna, Austria Customer Service Centers

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Pierre Lang Expands Into Eastern Europe

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  1. Pierre Lang Expands Into Eastern Europe Chapter 14 (pg 615) Presented by: Marriah Marsh Heather Kostelecky

  2. Agenda • Company • Industry • Competition • How EC affects Pierre Lang • SWOT analysis

  3. Company • Pierre Lang Europe • Founded in 1961 in Vienna, Austria • Customer Service Centers • Production Plants • B2B2C • mySAP

  4. Industry • Personal Small Businesses • Designer Jewelry • Trends

  5. Competition • Available online without purchase • No retail stores available • Cost of Designer Jewelry • Designer Name

  6. How EC affects Pierre Lang • Positive Effects of E-Commerce • Negative Effects of E-Commerce

  7. SWOT Analysis • Strengths • Weaknesses • Opportunities • Threats

  8. Conclusion • Company • Industry • Competition • How EC affects Pierre Lang • SWOT analysis

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