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The Beginner’s guide to Facebook PowerPoint PPT Presentation

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Liz Bogner AmeriCorps VISTA Coordinator Wisconsin Campus Compact-UW Stout. The Beginner’s guide to Facebook. A Caveat…. Social media does not make money. Rather, it is your message, event, or idea that makes money It’s really just like advertising a product

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The Beginner’s guide to Facebook

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Liz Bogner

AmeriCorps VISTA Coordinator

Wisconsin Campus Compact-UW Stout

The Beginner’s guide to Facebook

A Caveat…

  • Social media does not make money.

    • Rather, it is your message, event, or idea that makes money

      • It’s really just like advertising a product

        • If the product is quality, it will sell regardless, but by advertising the product, you can ensure that knowledge of the product will reach a larger audience, and will be more likely to generate revenue than if you had solely relied on word of mouth.

    • Think of it as a supplement to what you have already done to promote your message

What is Facebook?

  • Facebook is a social networking site created by Mark Zuckerberg (among others)

    • Social Networking In Plain English

      • A medium that relies on social interaction for dissemination

        • Anything that involves comments or sharing is considered social media

  • It is the most used social networking site in the world

    • About 41.6% of the U.S. population had an account as of April 2010

What is Facebook?

  • Facebook has recently become a new means of online marketing

    • Individual entities can create pages for themselves to inform their “followers” as to what their company/organization is doing


  • How many of you have a personal Facebook profile?

  • How many of you have an organization page on Facebook?

    • What do you use the page for?

  • Using Facebook for an organization a lot like using your personal profile

    • Interact with your audience (i.e. clients, donors, volunteers, and employees)instead of your friends.

How does Facebook benefit organizations?

  • Facebook is arguably the best medium to reach a younger audience (25 and under)

    • Facebook is also growing in popularity in older audiences

  • Facebook lets you update your audience about what you are doing constantly

    • Shows people that your agency is accomplishing things!

What should nonprofits use Facebook for?

  • Events

    • Events are what will bring people (and money) to your agency.

      • Event function

        • Invite employees and people who have “liked” you and encourage them to invite others.

      • Promote your events frequently via your organization’s status

What should nonprofits use Facebook for?

  • Awareness

    • Use your status to inform your audience about issues and need in your area of advocacy

      • Link to articles that discuss those issues

      • Include some statistics in your status that people might find surprising and mention how your agency’s services

What should nonprofits use Facebook for?

  • Fundraising

    • Use the status to let your audience know that you’re fundraising/accepting donations

      • Be specific—mention what you are raising funds for or what you want donated.

    • Link to an online donation site in your Info section

      • Pay Pal

      • Google Checkout

      • iGive

What should nonprofits use Facebook for?

  • Volunteer recruitment

    • Facebook is a great way to get volunteers in Menomonie since there are so many college students.

      • Reach out to a group president at Stout and encourage them to make their group aware of your Facebook page

      • Mention ways that people can volunteer frequently in your status

      • Link to your Volunteer page on your website

What should nonprofits use Facebook for?

  • Thank yous

    • A thank-you can go a long way…

      • Recognize people regularly for contributing to your agency

        • Mention contributions in your status

        • Write a short thank you on their wall or send them a message

    • A simple thank-you can make a one-time volunteer or donor a regular!

Examples of Exemplary Facebook Usage

  • Meijer

    • Updates at least once per day

    • Keeps users abreast of events, deals, contests, etc.

    • Gets people talking about their brand

      • e.g. 3/7: What three things do you buy only at Meijer?

      • Fred Meijer’s quotes

    • Site allows for communication to occur between customers and Meijer.

Examples of Exemplary Facebook Usage

  • United Way

    • Keeps followers updated on what the agency is doing

      • e.g. 3/3: “The energy at the United Way Women’s Leadership Summit is ELECTRIC, generating so many new friendships, ideas & solutions. So much inspiration!

      • Includes media from the event

    • Frequently links to its subsidiaries, affiliates

Examples of Exemplary Facebook Usage:

  • Harbor Habitat for Humanity

    • Frequent updates of volunteer opportunities through Harbor Habitat

      • Includes contact information in each post

    • Publically thanks volunteers, service learners, and partners

    • Answers questions regarding the “Re-store” via Harbor Habitat’s wall

Other Facebook Best Practices

  • Update as many information fields as you can

    • Indulge those who want to learn as much as they can about what your agency is all about

  • Keep your posts short

    • If you have a lot to say, provide the most important information, then link to another page that has more information

  • Never cut off the ability to communicate

    • Make sure people can post on your wall and interact with you

    • If you receive negative comments, address them publically.

Other Facebook Best Practices

  • Strive for a colorful page

    • Media

    • Events

    • Links

    • Interaction with community members

    • Pages you “like”

  • Be conversational

    • Interact with those who comment or share on your page

    • Facebook isn’t the place to be formal

  • Respond to your wall posts as quickly as you can

    • Keeps your page relevant, not static

Other Facebook Best Practices

  • Structure posts with sharing in mind

    • Ask questions

    • Tell people to post things in their status

  • Be sure to “cross-advertize”

    • Have a link to your website available on your Facebook page

    • Include a “Like” box or Facebook badge on your website

      • It is best to include these in your sidebar since it is present on every page of your site

  • When in doubt, ask Facebook


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