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The Beginner’s guide to Facebook

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Liz Bogner AmeriCorps VISTA Coordinator Wisconsin Campus Compact-UW Stout. The Beginner’s guide to Facebook. A Caveat…. Social media does not make money. Rather, it is your message, event, or idea that makes money It’s really just like advertising a product

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liz bogner americorps vista coordinator wisconsin campus compact uw stout
Liz Bogner

AmeriCorps VISTA Coordinator

Wisconsin Campus Compact-UW Stout

The Beginner’s guide to Facebook

a caveat
A Caveat…
  • Social media does not make money.
    • Rather, it is your message, event, or idea that makes money
      • It’s really just like advertising a product
        • If the product is quality, it will sell regardless, but by advertising the product, you can ensure that knowledge of the product will reach a larger audience, and will be more likely to generate revenue than if you had solely relied on word of mouth.
    • Think of it as a supplement to what you have already done to promote your message
what is facebook
What is Facebook?
  • Facebook is a social networking site created by Mark Zuckerberg (among others)
    • Social Networking In Plain English
      • A medium that relies on social interaction for dissemination
        • Anything that involves comments or sharing is considered social media
  • It is the most used social networking site in the world
    • About 41.6% of the U.S. population had an account as of April 2010
what is facebook1
What is Facebook?
  • Facebook has recently become a new means of online marketing
    • Individual entities can create pages for themselves to inform their “followers” as to what their company/organization is doing
facebook
Facebook
  • How many of you have a personal Facebook profile?
  • How many of you have an organization page on Facebook?
    • What do you use the page for?
  • Using Facebook for an organization a lot like using your personal profile
    • Interact with your audience (i.e. clients, donors, volunteers, and employees)instead of your friends.
how does facebook benefit organizations
How does Facebook benefit organizations?
  • Facebook is arguably the best medium to reach a younger audience (25 and under)
    • Facebook is also growing in popularity in older audiences
  • Facebook lets you update your audience about what you are doing constantly
    • Shows people that your agency is accomplishing things!
what should nonprofits use facebook for
What should nonprofits use Facebook for?
  • Events
    • Events are what will bring people (and money) to your agency.
      • Event function
        • Invite employees and people who have “liked” you and encourage them to invite others.
      • Promote your events frequently via your organization’s status
what should nonprofits use facebook for1
What should nonprofits use Facebook for?
  • Awareness
    • Use your status to inform your audience about issues and need in your area of advocacy
      • Link to articles that discuss those issues
      • Include some statistics in your status that people might find surprising and mention how your agency’s services
what should nonprofits use facebook for2
What should nonprofits use Facebook for?
  • Fundraising
    • Use the status to let your audience know that you’re fundraising/accepting donations
      • Be specific—mention what you are raising funds for or what you want donated.
    • Link to an online donation site in your Info section
      • Pay Pal
      • Google Checkout
      • iGive
what should nonprofits use facebook for3
What should nonprofits use Facebook for?
  • Volunteer recruitment
    • Facebook is a great way to get volunteers in Menomonie since there are so many college students.
      • Reach out to a group president at Stout and encourage them to make their group aware of your Facebook page
      • Mention ways that people can volunteer frequently in your status
      • Link to your Volunteer page on your website
what should nonprofits use facebook for4
What should nonprofits use Facebook for?
  • Thank yous
    • A thank-you can go a long way…
      • Recognize people regularly for contributing to your agency
        • Mention contributions in your status
        • Write a short thank you on their wall or send them a message
    • A simple thank-you can make a one-time volunteer or donor a regular!
examples of exemplary facebook usage
Examples of Exemplary Facebook Usage
  • Meijer
    • Updates at least once per day
    • Keeps users abreast of events, deals, contests, etc.
    • Gets people talking about their brand
      • e.g. 3/7: What three things do you buy only at Meijer?
      • Fred Meijer’s quotes
    • Site allows for communication to occur between customers and Meijer.
examples of exemplary facebook usage1
Examples of Exemplary Facebook Usage
  • United Way
    • Keeps followers updated on what the agency is doing
      • e.g. 3/3: “The energy at the United Way Women’s Leadership Summit is ELECTRIC, generating so many new friendships, ideas & solutions. So much inspiration!
      • Includes media from the event
    • Frequently links to its subsidiaries, affiliates
examples of exemplary facebook usage2
Examples of Exemplary Facebook Usage:
  • Harbor Habitat for Humanity
    • Frequent updates of volunteer opportunities through Harbor Habitat
      • Includes contact information in each post
    • Publically thanks volunteers, service learners, and partners
    • Answers questions regarding the “Re-store” via Harbor Habitat’s wall
other facebook best practices
Other Facebook Best Practices
  • Update as many information fields as you can
    • Indulge those who want to learn as much as they can about what your agency is all about
  • Keep your posts short
    • If you have a lot to say, provide the most important information, then link to another page that has more information
  • Never cut off the ability to communicate
    • Make sure people can post on your wall and interact with you
    • If you receive negative comments, address them publically.
other facebook best practices1
Other Facebook Best Practices
  • Strive for a colorful page
    • Media
    • Events
    • Links
    • Interaction with community members
    • Pages you “like”
  • Be conversational
    • Interact with those who comment or share on your page
    • Facebook isn’t the place to be formal
  • Respond to your wall posts as quickly as you can
    • Keeps your page relevant, not static
other facebook best practices2
Other Facebook Best Practices
  • Structure posts with sharing in mind
    • Ask questions
    • Tell people to post things in their status
  • Be sure to “cross-advertize”
    • Have a link to your website available on your Facebook page
    • Include a “Like” box or Facebook badge on your website
      • It is best to include these in your sidebar since it is present on every page of your site
  • When in doubt, ask Facebook
    • www.facebook.com/help
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