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Diocese of Nevada 2016

Diocese of Nevada 2016. www.Project-Resource.org. Orientation and Welcome. Icon: Jesus Kissing Mary Tenderly. The Resource Manual. What it is How it works Online at www.Project-Resource.org. View from the Mountain Top. Key Trends found on Pages 17 through 30 in the manual.

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Diocese of Nevada 2016

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  1. Diocese of Nevada 2016 www.Project-Resource.org

  2. Orientation and Welcome

  3. Icon: Jesus Kissing Mary Tenderly

  4. The Resource Manual • What it is • How it works • Online at www.Project-Resource.org

  5. View from the Mountain Top Key Trends found on Pages 17 through 30 in the manual Manual | Day 1 | Page 17

  6. Membership trends-Pew Study • Donor trends-Giving USA What the data shows us:

  7. Donor trends-Giving USA: The Individual is still Key!

  8. “It’s not what the pastor believes; it’s what the pastor does.” Giving to Churches

  9. Giving to Churches: Other denominations Average Plate and Pledge Income Per Attendee

  10. Episcopal Church Giving • Average pledges • Healthy congregations • What the future holds?

  11. Break

  12. This is the Brain on Giving Manual | Day 1 | Page 34

  13. Barriers to Effective Financial Development • What some churches face Manual | Day 1 | Page 47

  14. Generational Giving Characteristics Read the resources listed in Page 49 Manual | Day 1 | Page 49

  15. From Pew Research:

  16. The Greatest Generation • Born before 1930 • Defined by Great Depression, WWII, Patriotism • - Loyal to the Church, Strong sense of obedience • Trust government and authority • Often make the “converted” group

  17. Born between 1930-1945 • Defined by Cold War, rising prosperity, a willingness to sacrifice, • - Value loyalty, conformity, • Married early/ Set up the Church, as we know it • MESSAGE: Legacy (You built this!) • STRATEGY: Most are converted- visit from authority figure Subset of TGG: The Silent Generation

  18. Born between 1946-1964 • Defined by idealismand freedom of 1960’s • Highest divorce rate and 2nd marriages in history. • Reject establishment and routines • Self is more important than the group • Need information on impact/how gift will be used. • Must have transparency in light of mistrust of institutions The Baby Boomer Generation

  19. Born between 1946-1964 • “The American Dream” was promised to them • as children and they pursue it. • MESSAGE: Prioritization of Charitable Giving • STRATEGY: Narrative budget, lose language of obligation, Impactful story telling. Have ACTUAL recipients of giving speak, Appeal to their idealismCould your parish be where they spend their “third age?” The Baby Boomer Generation

  20. Born between 1965-1978 • Defined by Individualism, Single parent households, seeker generation, Watergate, Energy Crisis, Dual Income families and single parents, First Generation of Latchkey Kids, Y2K, Energy Crisis, Activism, Corp. Downsizing, End of Cold War, Mom’s work • Coupled later, entrepreneurial, cynical of authority • The first generation NOT to do as well financially as their parents did. GenerationX

  21. Born between 1965-1978 • Will move or transition jobs 5+ times • Wish to “experience” Church, though may not attend regularly GenerationX

  22. Born between 1965-1978 Experience tied to giving MESSAGE: We are a people/community who care about each other. Put individuals in front of ministries STRATEGY: Year round thinking on giving/don’t just focus on the fall, allow them to work independently for your agency and o their own terms- GenerationX

  23. The Millennial Generational • Born between 1979/80-2000 • Defined by being children of divorce, celebrate diversity, socially conscious, Digital Media, child focused world, school shootings, terrorist attacks, AIDS, 9/11 terrorist attacks. • Parents are advocates and friends • Givens: DEBT! And technology • Pew research claims giving characteristics are similar to greatest generation

  24. The Millennial Generational • Born between 1979/80-2000 • - First generation of children with schedules. • Require mentorships/relationships to affirm • decisions • MESSAGE: Your gift is important and will impact lives. Now, how can we get to know you? • STRATEGY: Mentor relationship initiatives, immediate gratification of giving, online community presence, and online stories of impact.

  25. The Millennial Generational • Born between 1979/80-2000 • 83% own a smartphone and the • majority prefer mobile-friendly websites. • 59% prefer news or action-oriented websites with quick informational links. • 49% are more likely to give when they know how their gift will make an impact • 57% like emails that contain a calendar of upcoming events

  26. The Millennial Generational • Born between 1979/80-2000 • STRATEGY: • Immediate gratification of giving, • Online community presence. • Online stories of impact. • - Use them for focus groups, ask their opinions.- Put them in charge of using technologies for • appeals-no long appeal letters. • Utilize their networks-have them plan events • that interest them. • * “Mid Century Modern” is cool again. The Millennial Generational

  27. Targeted Formation - Lose the 100% mentality - Identify growth potential - Determine who are those “committed” in your parish?

  28. The Role of Gratitude • Your thanks should be: • Timely • Personal • Done in a way that evokes your mission

  29. Get Online: • You can’t afford not to • Only method for under-forty demographic • Point-of-entry for newcomers & unchurched • Stabilizes giving during vacations & for highly mobile congregations

  30. Get Online: • Focus on user experience, not fees • Form a committee • Involve potential users • “Start” is better than “perfect.”

  31. Get Personal: • You have weekly personal contact • Address your vision weekly • Why ask when you can thank?* • 52% of all donors ranked “friends asking for money” as most effective.”

  32. Common Value: The Good News! “What finally brought me back, after years of running away, wasn’t lattes or skinny jeans; it was the sacraments. Baptism, confession, Communion, preaching the Word, anointing the sick — you know, those strange rituals and traditions Christians have been practicing for the past 2,000 years. The sacraments are what make the church relevant, no matter the culture or era. They don’t need to be repackaged or rebranded; they just need to be practiced, offered and explained in the context of a loving, authentic and inclusive community. “ - Rachel Held Evans

  33. Money Follows Mission • The Three Top Reasons People Give:* • Belief in the cause • Respect for staff leadership • Fiscal responsibility • *from Mega Gifts by Jerold Panas

  34. Different Vehicles for Different Donors Generation X Millennial Baby Boomer • Prioritization of charitable gifts • Investment: where does $1 go? • In person stories of impact • Spotlight, third age • - Look for ways to tie time with giving (distrust of institutions) • Lose language of obligation • Utilize moments of thanks throughout the year for education—will be skeptical of fall drives • Independence • - Act quickly, ask for opinion • Online stories of impact • Online community presence • Used to giving of time, provide feedback for giving immediately

  35. Annual Pledge Campaign- Overview • Planning • Investment • Case Development • The Advance Campaign • Opening and Closing Events • Ministry Minutes • Phone-A-Thon • Gift Acknowledgement • Evaluation • Planning

  36. Break

  37. Icon: Resurrection (The Anastasis)

  38. Annual Pledge Campaign • Leadership & Campaign Preparation • Overview Manual | Day 2 | Page 3

  39. Pre-Campaign Overview • Final “thank you” of previous campaign • Inclusion of congregation in case development • Deserving the money • Metrics • Spiritual depth • Kick-off • Eight Weeks Manual | Day 2 | Page 10

  40. Campaign Overview 8. Encouragement 9. Gift acknowledgement 10. Bold ending and ask 11. Communications 12. Celebration 13. Thank, review and plan 14. Stewardship of pledges paid in mission Manual | Day 2 | Page 10

  41. Cultivation / Involvement • A year-round program with a shepherd Manual | Day 2 | Page 14

  42. Case Development • We deserve the money! • Involve the congregation • Who are you? • Share personal stories both internal and external • What is your impact on the community? Manual | Day 2 | Page 16

  43. Campaign Themes Ask Questions Listen Look Pray

  44. Who Are You? “Today you are you, that is truer than true. There is no one alive who is youer than you.”- Dr. Seuss

  45. Who Are You? / Brand • Your brand is NOT your logo • Voice / Tone • Pronouns / Jargon / Sweat the small stuff • Know what other people say about you

  46. Campaign Theme • Brand should inform your theme • Theme should support your brand

  47. Campaign Theme Campaign Theme • Theme ideas should be simple, clear, and easy to remember • A Call to Love • Love. Care. Give. • Sowing Seeds of Hope • Living Out the Image of God: Creator, Lover, Giver

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