1 / 27

UNDERSTANDING DIVISION MEMBERSHIP JOHN WESTEFELD, PHD COMMITTEE ON DIVISION/APA RELATIONS 2011 APA Annual Convention Wa

UNDERSTANDING DIVISION MEMBERSHIP JOHN WESTEFELD, PHD COMMITTEE ON DIVISION/APA RELATIONS 2011 APA Annual Convention Washington, DC. Agenda. Membership Trends (APA & Divisions) Recruiting to Divisions Retaining Division Members Targeting ECP and Students Cross-Divisional Opportunities.

esme
Download Presentation

UNDERSTANDING DIVISION MEMBERSHIP JOHN WESTEFELD, PHD COMMITTEE ON DIVISION/APA RELATIONS 2011 APA Annual Convention Wa

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. UNDERSTANDING DIVISION MEMBERSHIP JOHN WESTEFELD, PHD COMMITTEE ON DIVISION/APA RELATIONS 2011 APA Annual Convention Washington, DC

  2. Agenda Membership Trends (APA & Divisions) Recruiting to Divisions Retaining Division Members Targeting ECP and Students Cross-Divisional Opportunities

  3. 2011 Data Not Complete

  4. Trends in APA Members Average age is > 50 years and is increasing Average number of years post-degree is 20 and is increasing Majority of APA members are female, and this is increasing Most have a PhD but percent with PhDs is decreasing and percent with PsyDs is increasing

  5. Trends in Division Members Less than half of APA members belong to a division; percent who do is decreasing* APA division members differ from non-division members in important ways: Division members are older with more years post-degree More likely to be male More likely to self-identify as White More likely to have PhDs and less likely to have PsyDs

  6. Trends in New APA Member Characteristics • Average age is > 40 years; most are 10 years post-degree • More likely to be female; this trend is increasing • Most decline to self-identify race or ethnicity; this trend is increasing • Most have a PhD but the percent with a PsyD is increasing • Few (< 12%) join a division

  7. Recruiting New Members • Free Memberships • Barbara Keeton, Division 38

  8. Recruiting New Members • Creating a Membership Campaign • Jim O’Neil, Division 51

  9. Recruiting New Members • Other Ideas? • Incentives • How do you place “value” on dues? • Marketing approaches • Tips for outreach • Material provided on Web sites

  10. Retaining New Members • APA Communities • Micheline Meyers, Division Services Office

  11. Retaining New Members • Other ideas? • How do you welcome/introduce members? • How do you keep members engaged? • How do you “reinstate” members who have left the division?

  12. Characteristics of ECP APA Members Most are in their 30s; most are 3-4 years post-degree More likely to be female Most decline to self-identify race or ethnicity Most have a PhD but a third have a PsyD Only 20-25% are division members

  13. Top 5 ECP Divisions in 2009

  14. What Do These Divisions Offer ECPs? • Free first-year dues: 38 and 40 • ECP award: 14, 40, 54 • Grants: 14, 54 • Mentoring program: 40, 54 • ECP on Executive Committee: 40, 54 • Listserves: All • Social Networking (Facebook, Linkedin): 14, 38, 54 • Resource: www.apa.org/about/division/activities/for-early-career.aspx

  15. Targeting ECP and Students • Mentoring • Debbie Nolan, Division 17

  16. Cross-Divisional Marketing • Division 42 Experiences • Jeff Zimmerman, Division 42 • Results of Spring Promotion • Sarah Jordan, Division Services Office • Winter Promotion • Chad Rummel, Division Services Office

  17. Spring 2011 Promotion • APA members who did NOT belong to a division and who graduated after 1989 (33,326 recipients) • 1.7% of recipients joined a division (560 new Division members)

  18. 2012 Division Membership Campaign • Email Marketing Campaign • Using APA’s New Email Blast Platform • APA Members NOT in a Division • Broken into two groups for better targeting • ECP vs. Non-ECP • Three blasts • Awards/Grants (February) • Journals(March) • ??? (April) • Division-Specific Incentives (June)

  19. 2012 Division Membership Campaign • Follow-Ups Based on Click-Throughs • Follow-ups will further narrow down which division they may be interested in; can send membership information • Testimonials (based on Target Group) • Links to Specific Areas of APADivisions.org • Further Targeting

More Related