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Global Certification Overview

Global Certification Overview. IABC Russia February 2016. Overview. The Global Standard Career Roadmap Job Task Analysis Global Certification launched. The journey – the Global Standard. IABC’s strategic vision Career roadmap journey Meeting member needs

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Global Certification Overview

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  1. Global Certification Overview IABC Russia February 2016

  2. Overview • The Global Standard • Career Roadmap • Job Task Analysis • Global Certification launched

  3. The journey – the Global Standard • IABC’s strategic vision • Career roadmap journey • Meeting member needs • Continues to evolve to meet member needs

  4. The journey – the Global Standard What is the Global Standard? What is the career purpose?

  5. The six core principles • Ethics • Consistency • Context • Analysis • Strategy • Engagement • Definitions and context established

  6. The career paths • Four career paths were defined • Foundation • Generalist/specialist • Strategic advisor • Business leader Core competencies underpin each of these levels.

  7. The career paths • Core principles • Ethics • Strategy • Analysis • Context • Engagement • Consistency - CMP designation -

  8. Summary • The Global Standard is comprised of the statement of purpose and six principles. • The Global Standard guides us in delivering globally recognized competencies at different career paths. • Using the Global Standard daily in our communication practice, we can mediate many challenges we encounter in organizational communication.

  9. And then… • Built a blueprint for the first level credential • Conducted a job task analysis • Vetted the blueprint with communication professionals • Prepared exam questions with the help of subject matter experts • Prepared and piloted an exam

  10. Job Task Analysis • Conducted primary and secondary research to define key domains and job competencies • Defined the Body of Knowledge for the profession

  11. Job Task Analysis • Focus Group Panel Meeting • 10 Subject Matter Experts • Survey • 443 Responses from 3317 invited

  12. Job Task Analysis

  13. ?

  14. Global Certification Council • Background • Mandate • Process • The potential for IABC Russia to lead • Hosting • Promoting

  15. Global Certification Council • Sue Heuman, ABC, Chair - Canada • Liam FitzPatrick, Vice chair - UK • Rajeev Kumar, ABC, Ph.D. – India • Lynda Phelan, ABC – Canada • Meryl David, ABC – Australia • Christiane Vaillancourt – Canada • James Lukaszewski – USA • Plus two vacancies • OPPORTUNITY • Join the Council

  16. Global Certification Council • The Global Communication Certification Council - GCCC • Represents the communication industry worldwide and serves as an autonomous governing body for the Global Communication Certification program. • Creates and maintains an internationally recognized standard of communication excellence based on a global understanding of key principles and job competencies worldwide. • Aims to serve the communication profession by encouraging and executing a process of credentialing of communicators who achieve a global standard at different points of their career path.

  17. ISO Accreditation • People want to advance their careers • High awareness among among hiring managers and across industry • Employers are looking for ISO certified professionals across all industries • Securing an ISO standard will elevate the value of communication practitioners and the profession globally • The process is consistent, objective and sustainable

  18. About the Certification Program • Research-based competency tests developed by industry-wide representation • Blueprint vetted by industry wide survey • Multiple choice questions • Industry-wide • Maintenance required

  19. Step one – CMP - launched • Generalist/specialist level • Mid-level stage in the communication professional’s development

  20. A four step process

  21. Application Process http://www.iabc.com/professional-development/certification/communication-management-professional-certification/

  22. Exam preparation • 2015 – Webinar provided to approved candidates • Job Task Analysis available • Beyond • Sample questions on website and in handbook • IABC Academy offerings to align with job task analysis • All education and training providers can be evaluated by GCCC

  23. Examination • Candidate registers for exam • Candidate has two years to attempt and pass the exam • If Pass • Receives certificate • Enters maintenance phase • If Fail • Receives report identifying areas for improvement • Retake within two years • If fail three times, leaves program and reapplies at a future date

  24. CMP Maintenance • Annual cycle • Earn 40 points • Combination of several options • Self-reporting • Staff will audit a sample periodically • Annual status report to each CMP • Cycle maintenance fee (paid at beginning of each cycle) • New certificate issued upon completion and new cycle commences

  25. CMP Maintenance Earn a total of 40 points across a minimum of three of the following categories each calendar year:

  26. What is the cost? (USD) • Application • $500 for IABC Members • $800 for non IABC Members • $250 for ABCs • Exam • $100 per attempt • Maintenance • $100 Annual Fee

  27. The opportunity for IABC Russia

  28. Thank you Email: GCCC@iabc.com

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