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1. 5/12/2012 1 Addico Cornix Ltd About TERRA
deals with the ‘IST’ proposition
13 partners from EC, US and USSR
many types of model and scenario activity
3 year project, mountain of deliverables
but what does it all signify?
2. 5/12/2012 2 Addico Cornix Ltd About TERRA
Decision makers can’t work in the dark
so TERRA must create understanding
the key to ‘mining’ deliverable mountain
a knowledge creation progression
similar to semiotic-semantic-syntactic
3. 5/12/2012 3 Addico Cornix Ltd About TERRA. The TERRA backbone
4. 5/12/2012 4 Addico Cornix Ltd Concepts, Insights, Policy briefing
concepts not a major focus, but ‘infill’
main focus insight models and scenarios
but policy briefing is the goal
TERRA is a methodology to support decision making
model runs and scenario text serve to instantiate methodology
5. 5/12/2012 5 Addico Cornix Ltd Methodology, advice, and decision making
supporting decision making
so who are you to offer advice? (sneer)
well-established answer in professional engineering
consistent and repeatable methodology
that must be certifiably state-of-art
6. 5/12/2012 6 Addico Cornix Ltd Methodology, advice, and decision making
methodology absolutely central issue
distinguishes professional advice from
we talked about this and…
I met the C.E.O. of Mega Inc and…
the latest thinking here is...
7. 5/12/2012 7 Addico Cornix Ltd Insight and Models
very many modelling tools in TERRA
offer ‘insight’ into mechanisms and processes
this need ‘transparent box’ models
i.e. not high priest/inner sanctum
but complex models then need explication
8. 5/12/2012 8 Addico Cornix Ltd Insight and Scenarios
very many scenario tools in TERRA
over-stretching the ‘scenario’ metaphor
inputs to models (situations)
outputs from models (explications)
freestanding scenarios e.g. weak signals
9. 5/12/2012 9 Addico Cornix Ltd Explaining TERRA
testing the IST proposition
but no single global master model (yet)
so create thematic sub-propositions
models & scenarios test & explain sub-propositions
each of this instantiates methodology
10. 5/12/2012 10 Addico Cornix Ltd How TERRA Supports Policy
TERRA has consistent & replicable methodology
certifying as state-of-art by repute
TERRA tests the components of the ‘IST proposition’
these tests instantiate the methodology
also give some useful insights
11. 5/12/2012 11 Addico Cornix Ltd Comfort in Decision Making
the end outcome of TERRA
here is a clear specific proposition
we can verify that it is true
by methods others can use too
that we can show are state-of-art
so we can support your decision making