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B2B Lead Generation: Empower Sales Reps & Avoid Deals Buster

Lead Generation refers to proactively creating, nurturing, and discovering interest among prospective B2B buyers in solutions that are offered, so that sales team can engage in a sales conversation.

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B2B Lead Generation: Empower Sales Reps & Avoid Deals Buster

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  1. B2B Lead Generation : Empower Sales Reps & Avoid Deals Buster

  2. Crunching Secrets – Hacking Lead Generation Generation refers to proactively creating, nurturing, and discovering interest among prospective B2B buyers in solutions that are offered, so that sales team can engage in a sales conversation .

  3. Are you finding the Leads or the Leads Find You ?

  4. Tired of visitors leaving website without checking • products or services ? • Feeling huge investments of time and effort on • site going to waste? • Struggling with low ROI and sinking patience? It’s a Lead Technique Problem !!

  5. Sound Familiar...? CEO Asks : “How did the XYZ lead generation campaign go?” VP Marketing Responds : Great! We generated more than 200 leads at lower than our average cost per lead. And two sales people told me they had some really good prospects.”

  6. VP Sales Responds: “Ugh. What a total waste of time. The leads are all a bunch of downloader. My team is wasting their time following up on hundreds of leads that aren’t ready to buy.”

  7. Lead Gen Challenges : • Cut Costs. • Drive Sales • Cut Costs Again

  8. Tougher than Sales Mapping Difficulties : 52% of Organization confirms that Lead generation is their #1 marketing challenges . (SOURCE: SIRIUS DECISIONS)

  9. Crack the Process – Get More Leads for Less Buckle up your Marketing team and plan out: • Internet Advertising • Cold Calling • Email Publications • Live Seminars • Mass Mailing • Trade Shows • Advertising • Landing Pages • Call to Action

  10. Off Track from Traditional ‘DEVELOP’ not just ‘GENERATE’ leads !! • Generate • Capture • Qualify / Score • Distribute • Nurture • Reports

  11. Desire More Qualified Leads – Follow Steps: Lead Forms – Data Capture • The basic completion of almost 80% of updates bought more than 40% of qualified leads .

  12. Score & Position : Lead Scoring • Are they Suspect, Prospect or Lead ?

  13. Route to Road: Lead Routing • The likelihood of reaching a prospect on a follow-on call goes down by 90% within one week from the initial inquiry . • Over 7x improvement in sales if leads are responded to within 48 hours . • Automate lead routing decreases follow-up times .

  14. Nurture to Prosper: Lead Nurturing • Leverage a rules-based marketing engine to set-up and deliver multi-track, multi-touch, multi-channel communications. • Well-executed multi-channel marketing campaigns generate a sales lift ranging from 7 - 34 %. • Understand your sales cycle and map your communications to your sales cycle.

  15. Use Automation to : • Score • Route • Nurture • Measure • And focus on converting 70% • long-term leads to near-term • opportunities .

  16. Lead Generation – Master the Trade, Conquer Sales : • Sell the fire, not the fire extinguisher. In other words, use a soft sell approach. Just keep your leads engaged and your major battle is won!! RESOURCES • empowernetwork.com • b2bleadblog.com • hubspot.com • slideboom.com

  17. Thank You Website : www.esalesdata.com E-mail : sales@esalesdata.com Toll free : 1-877-728-9624

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