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Travel Meadowhall…

Sustainable Travel and Influencing Travel Behaviour. Travel Meadowhall…. What is Sustainable transport. Sustainable transport is a phrase which was coined in the late 20th century to describe all forms of transport which minimise emissions of carbon dioxide and pollutants.

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Travel Meadowhall…

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  1. Sustainable Travel and Influencing Travel Behaviour Travel Meadowhall…

  2. What is Sustainable transport Sustainable transport is a phrase which was coined in the late 20th century to describe all forms of transport which minimise emissions of carbon dioxide and pollutants. Sustainable transport can mean public transport, car sharing, walking and cycling as well as technology such as electric and hybrid cars and bio-diesel.

  3. Why we need to do this … Challenges

  4. How to Influence Travel Behaviour ‘Smarter Choices’ are techniques for influencing people's travel behaviour towards more sustainable options such as encouraging workplace and individualised travel planning. They also seek to improve public transport and marketing services such as travel awareness campaigns, setting up websites for car share schemes and producing travel option guides.

  5. The Strategy

  6. Public Transport Strategy • Highly accessible so aim increase mode share • >15% of visitors travel by public transport • <70% of visitors travel alone by car • >55% of employees travel by public transport • >sense of arrival

  7. Improve attractiveness for Customers! • Already served by a dedicated Passenger Transport Interchange • Improve experience by :- • Improvement to the bridge • Improvement to the signage • Better travel information • Better sense of arrival

  8. What a partnership with the Highways agency and other key partners in the transport industry brings to our future… An Area Travel Plan and a joined up approach to delivering business district benefits Sustainable land development for RDD Pooled resources for major transport schemes Competitive rates for Car Sharing as a subgroup on the regional service from Lift Share Adult cycle service: training, events, user group and meeting all the works! Go on BUG ME! New innovation and technology! Interagency Strategic Alignment…

  9. Why it makes good business sense… Teleconferencing and Videoconferencing has reduced our travel costs and lost business hours Car pooling reduces mileage claim allowance Discount tickets increase moral amongst staff and increases retention due to loyalty Car Sharing is at a rate of 16%... More spaces! Our reduction in ‘business’ travel miles is greater than our business carbon footprint for 2006 / 07 Our business will be carbon neutral in 2007 / 08 Travel is our business…

  10. The Environment Strategy… Resource Recover Centre ARC IS0 14001 Rain Water Harvesting Sustainable Energy Source Fuel Cell Technology Bio Diesel ACTIVE TRAVEL PLAN MANAGEMENT Organisation alignment…

  11. Make little changes if you can… and join the 10% Club! What could the 10% club actually mean for you? Making a commitment to changing your travel pattern, one day a fortnight would make a 10% difference at least Enjoying up to 10% discount on your bus ticket Car Sharing one day a fortnight is 10% (offering / taking a lift) Enjoying 10% off the purchase of a new bike Reduce your car fuel costs by 10% by ‘Eco-Driving’ 10% off with go shop cards for Customers travelling sustainably Car share coffee club for our 10% Club member drivers! What is the message….

  12. Available now Personalised travel information for buses, trains and trams with a FREE TRAVEL SOUTH YORKSHIRE TICKET!!! Ticket discounts on First, Stagecoach (Supertram) and Travel Master weekly and monthly tickets Biker user group (BUG ME) service users enhance our offer Dr Bike service fortnightly for employees, customers and community groups Bike Safe training to reduce road traffic accidents for motorbike travellers. Car share database to identify people to share your car journeys and contribute to the cost and / or offer lifts to others (staff only) Free Fuel for Electric Cars in the seven bay recharge zone… for switched on shopping with ZERO EMISSIONS What’s on offer…

  13. Partnership and imagination in Public Transport For example, ‘Travel Service Network’ for Retail Partners…. Information on best routes… SYPTE are TOPS! Give you a free ticket and encouragement to leave the car on the drive… First Bus or Supertram Discounted tickets sold at the centre Induction presentation on sustainable travel option Travel Road Shows Events and joint promotions Annual ‘Snap Shot’ survey How can this work….

  14. You can lead a horse to water but you can’t make it drink In 2006 the UK spent two billion pounds on bottled water We paid the same price per litre as we do for PETROL! We have the cleanest of any European Country on TAP! 15 years ago… We had never heard of bottled water in the UK Make them believe they need it… Make the offer irresistible and linked to lifestyle… Making the changes…

  15. THANK YOU Alice Truswell Transport and Travel Plan Manager Meadowhall Centre Ltd Management Suite, 1 The Oasis, Meadowhall Centre. Sheffield S9 1EP Tel: 0114 235 4508 Alice.truswell@meadowhall.co.uk

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