Sustainable Travel and Influencing Travel Behaviour. Travel Meadowhall…. What is Sustainable transport. Sustainable transport is a phrase which was coined in the late 20th century to describe all forms of transport which minimise emissions of carbon dioxide and pollutants.
Sustainable transport is a phrase which was coined in the late 20th century to describe all forms of transport which minimise emissions of carbon dioxide and pollutants.
Sustainable transport can mean public transport, car sharing, walking and cycling as well as technology such as electric and hybrid cars and bio-diesel.
‘Smarter Choices’ are techniques for influencing people\'s travel behaviour towards more sustainable options such as encouraging workplace and individualised travel planning.
They also seek to improve public transport and marketing services such as travel awareness campaigns, setting up websites for car share schemes and producing travel option guides.
An Area Travel Plan and a joined up approach to delivering business district benefits
Sustainable land development for RDD
Pooled resources for major transport schemes
Competitive rates for Car Sharing as a subgroup on the regional service from Lift Share
Adult cycle service: training, events, user group and meeting all the works! Go on BUG ME!
New innovation and technology!
Interagency Strategic Alignment…
Teleconferencing and Videoconferencing has reduced our travel costs and lost business hours
Car pooling reduces mileage claim allowance
Discount tickets increase moral amongst staff and increases retention due to loyalty
Car Sharing is at a rate of 16%... More spaces!
Our reduction in ‘business’ travel miles is greater than our business carbon footprint for 2006 / 07
Our business will be carbon neutral in
2007 / 08
Travel is our business…
Resource Recover Centre
Rain Water Harvesting
Sustainable Energy Source
Fuel Cell Technology
ACTIVE TRAVEL PLAN MANAGEMENT
What could the 10% club actually mean for you?
Making a commitment to changing your travel pattern, one day a fortnight would make a 10% difference at least
Enjoying up to 10% discount on your bus ticket
Car Sharing one day a fortnight is 10% (offering / taking a lift)
Enjoying 10% off the purchase of a new bike
Reduce your car fuel costs by 10% by ‘Eco-Driving’
10% off with go shop cards for Customers travelling sustainably
Car share coffee club for our 10% Club member drivers!
What is the message….
Personalised travel information for buses, trains and trams with a FREE TRAVEL SOUTH YORKSHIRE TICKET!!!
Ticket discounts on First, Stagecoach (Supertram) and Travel Master weekly and monthly tickets
Biker user group (BUG ME) service users enhance our offer
Dr Bike service fortnightly for employees, customers and community groups
Bike Safe training to reduce road traffic accidents for motorbike travellers.
Car share database to identify people to share your car journeys and contribute to the cost and / or offer lifts to others (staff only)
Free Fuel for Electric Cars in the seven bay recharge zone… for switched on shopping with ZERO EMISSIONS
What’s on offer…
For example, ‘Travel Service Network’ for Retail Partners….
Information on best routes… SYPTE are TOPS!
Give you a free ticket and encouragement to leave the car on the drive… First Bus or Supertram
Discounted tickets sold at the centre
Induction presentation on sustainable travel option
Travel Road Shows
Events and joint promotions
Annual ‘Snap Shot’ survey
How can this work….
In 2006 the UK spent two billion pounds on bottled water
We paid the same price per litre as we do for PETROL!
We have the cleanest of any European Country on TAP!
15 years ago… We had never heard of bottled water in the UK
Make them believe they need it…
Make the offer irresistible and linked to lifestyle…
Making the changes…