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Wenke partners with Garden Centers Plants flying off the shelf!

Wenke partners with Garden Centers Plants flying off the shelf!. Overview. In-Store Merchandising Support Bringing Customers Into The Store Plants That Customers Want. QR - our plants talk!!. QR on all ‘ programs ’ link to 30 second video - “ Hi- I ’ m a …. ”

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Wenke partners with Garden Centers Plants flying off the shelf!

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  1. Wenke partners with Garden Centers Plants flying off the shelf!

  2. Overview In-Store Merchandising Support Bringing Customers Into The Store Plants That Customers Want

  3. QR - our plants talk!! • QR on all ‘programs’ link to 30 second video - “Hi- I’m a ….” • Reasons to put plants in shopping cart • Great sales training tool

  4. QR Code = talking plants!! • Simple videos - less than 60 seconds • Customer sees video in the store if snaps QR code with smartphone • Acts as sales person by telling the one or two ‘big things’ for what’s great about each plant • Helps with sales staff training

  5. Coleus Redhead Wave Petunia Cyclamen Geranium Calliope KwikKombos Lobularia Silver Stream Senetti SunPatiens Supercal Verbena Lanai Twister Pink List of plants with talking QR code for spring 2012!!

  6. Eye Catchers • Create a fun environment in the store • Keep customers looking at the plants • Wenke installs at time of shipping

  7. Oxygen Machine! Plant in 3’s or 5’s for impact Look at Me! Add some Sparkle Consider mixing Bolds with Pastels A happy wife is a happy life Eye Catcher Sayings on 11” stakes

  8. Flat Talker – we’re easy to find Variety specific in 1204 vegetables Category on flat talker (heirloom, cherry, beefsteak, sweet, hot, chili, etc…) Makes it easier for customers to find and IGC to organize and stock

  9. Naturally Grown Papa Joe Vegetables Naturally Grown – a clean start to a green garden New! Reference to allrecipes.com gives customers cooking ideas

  10. Naturally Grown Papa Joe Vegetables “Best for…..” on tags and customer handout helps customers shop Flat talker makes it easy to display and find

  11. Link to BloomIQ info Papa Joe’s QR link to BloomIQ site for extra support on veggie and herb growing

  12. Naturally Grown Papa Joe Herbs POP and Customer Handouts for you to use! allreceipes.com

  13. Spiller Thriller Filler – for mixed containers Tags coordinate with flat talker on accents and poster to inform customers on where to plant in a container

  14. Hummingbird Gardens • Perennials with hummingbird flat talkers

  15. Hummingbird Gardens • Perennials with hummingbird flat talkers • Delphinium • Black Night • Blue Bird • Magic Fountain Mix • Summer Nights Mix • Heuchera • Amethyst Mist • Black Out – New! • Caramel • Palace Purple • Pinot Gris • Ruby Bells • Lobelia • Salmon • Scarlet • Monarda • Petite Delight – New! • Raspberry Wine • Penstemon • Husker’s Red • Sunburst Ruby • Salvia • Blue Queen • Caradonna • East Friesland • May Night

  16. Butterfly Gardens • Perennials with butterfly flat talkers and POP allow retailers and consumers to benefit from this popular trend

  17. Butterfly Gardens • Perennials with Butterfly flat talkers • Achillea • Moonshine • Paprika • Summer Pastels • Terra Cotta • Buddleia • Black Night • Pink Delight • Royal Red • White Profusion • Echinacea • Double Decker • Magnus • Prairie Splendor • Pow Wow Berry • Sunrise • White Swan • Lavendula • Hidcote Blue • Coconut Ice • Munstead • Vicenza Blue • Phlox • Bright Eyes • David • Laura • Purple Flame • Phlox, Subluata • Blue Emerald • Drummonds Pink • Rudbeckia • Goldstrum • Little Goldstar– New! • Summer Blaze • Sedum • Angelina • Autumn Joy • Turkish Delight • Vera Jameson

  18. Tags improved for 2012 • Helpful Hints for how best to care for plant • Feature statement communicates consumer benefits quickly • Fertilizer icon to remind need for fertilizer • QR codes with specific video for featured plants or Bloom IQ website for others (on all tags larger than a Pixie) • Variety name above the picture

  19. Tags in 2012

  20. Posters • Featured Plants Posters • Theme Gardens Posters • Category Posters

  21. Posters • FREE with plant purchases • Order in advance of season to tie into to coordinate signage with your advertising plans • New – posters will show on weekly availability so you can order for delivery with plants!

  22. Merchandising training • Webinar series with Terri Coldreck coming Feb-Mar 2012! • Free Webinar • Video Terri setting up merchandising displays using Wenke feature plants in Feb, 2012.

  23. Merchandising training • Weekly e-newsletter with images for your displays, newsletters and web sites as well as content ideas

  24. Summary of In-store Merchandising Support • QR codes – talking plants • Eye Catchers • Flat Talkers • Improved tags • Posters • Merchandising webinar

  25. Bringing Customers In Supporting your‘e’outreach

  26. Youtube on key products • All live on Youtube • Links can be e-mailed or used in your newletters • http://youtu.be/iZhEsl8kSZY

  27. Youtube on key products • Send in e-newsletter or link to Facebook • Fun video promoting plant or concept • Separate from QR code but related • Links are available on All About Color section at www.wenkewholesale.com

  28. Youtube on key products Cuphea Cuphoric Cyclamen Ensete Geranium Calliope Hummingbirds KwikKombo Lantana Lobularia Silver Stream Mixed containers Osteo 3d Papa Joe's Naturally Grown Herbs Papa Joe's Naturally Grown Veggies Patio Delicious Plants that Work by Color Senetti SunPatiens Supercal Texture plants Verbena Lanai Twister Pink Wave Petunia Easy Care

  29. Hot Sheets - instant content • Training sales staff • Content for e-newsletters • Suitable for Press Releases – PR • Source of pictures

  30. Hot sheets Black Petunia Coleus Redhead Container Gardening spiller/thriller/filler Cuphea Cuphoric Cyclamen Ensete Geranium Calliope Hummingbirds KwikKombo Lantana Lobularia Silver Stream Osteo 3d Papa Joe's Naturally Grown Herbs Papa Joe's Naturally Grown Veggies Patio Delicious Plants that Work by Color Senetti SunPatiens Supercal Texture Plants Verbena Lanai Twister Pink Wave Petunia Easy Care

  31. Delivery of content tools • All on our wenkesunbelt.com website, or • E-mail links • E-mail content • Delivery on DVD

  32. Online marketing training • Webinar series with Kyle Lacy coming Feb-Mar 2012! • Free Webinars on the why and more importantly the how to use social media like facebook and get more from your e-outreach. • How to use Wenke Hot Sheets and Youtube videos in your programs

  33. Plants that people want Hot Plants for 2012

  34. Plants that Work by Color • Addition of #1 gal. provides impact for you and the consumer • IGC exclusive • Branded plants sell faster and at higher retails Connect colors to emotions -

  35. KwikKombos • Take the guesswork out of container gardening • One and done • Special tagging and POP shows the ease of maintenance and success

  36. Patio Delicious - Healthy, Fresh and Flavorful • Easy to grow on patio or deck • Take advantage of strong vegetable sales with selection of hottest patio veggies • Increase average ticket with perfect add-on sale

  37. Patio Delicious – Salad and Veggie Bowls • 9.5” Picnic Pots • Pepper Chenzo Chili • Pepper Sweet Pompeii • Tomato Sweet 'N' Neat Cherry Red • Tomato Sweet 'N' Neat Yellow • Tomato Tumbling Tiger • Strawberries Berries Galore pink • Lettuce SimplySalad Alfresco Mix • Lettuce SimplySalad City Garden Mix

  38. Patio Delicious – Delicious Herb Combos • 9.5” Picnic Pots • Tea - orange mint, lemon balm, chamomile • Italian Taste - rosemary, Italian flat parsley, Italian oregano, Basil Genovese Pesto • Everyday - garden sage, lemon thyme, garlic chives, rosemary, basil Sweet • Pizza - Italian oregano, sweet marjoram, golden sage, English thyme, Basil Genovese Pesto

  39. Patio Delicious – Vegetable Baskets • 11” Baskets • Tomato Tumbling Tom Red • Strawberries Albion

  40. Patio Delicious – Vegetable Pots w/ stakes • 10” Deep Pots • Tomato Bush Champion • Tomato Better Bush Hybrid • Tomato Tomatoberry • Tomato Bush Early Girl • Pepper Better Belle

  41. New to Papa Joe’s Pepper ‘Ghost’ – HOT – 300 times hotter than Jalapeño Strawberry ‘Berries Galore’ – and ever-bearing with fun flowers and fruit – good in baskets Strawberry ‘All Star’ - June bearing – a serious eating berry with exceptional flavor

  42. New Papa Joe Herbs • Basil Aristotle – covered in small leaves – tasty and ornamental • Basil Sweet Mammoth - large lettuce leaf type basil - salad perfect • Rosemary BBQ – perfect for skewers for shish kabob – upright style

  43. Vibrant, long-lasting blooms Wow customers early Senetti - beautiful color for early spring

  44. Calliope – Blooms All Summer • Improved traditional favorite • Part Ivy - Part Zonal • Guaranteed to bloom all summer

  45. Celosia Intenz • Amazing color and flower form • Use in patio pots or in landscape or bring in home as potted plant

  46. Coleus Redhead • Fabulous red foliage adds color all season long

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