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What Every Media Specialist Should Know About Media Literacy

Learn the importance of media literacy in today's digital age and how it impacts students' critical thinking skills. Discover resources and strategies to promote media literacy in the classroom.

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What Every Media Specialist Should Know About Media Literacy

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  1. What Every Media Specialist Should Know About Media Literacy Frank W. Baker Fbaker1346@aol.com Media Literacy Clearinghouse www.frankwbaker.com

  2. What Every Media Specialist Should Know About Media Literacy Generation M= multi-taskers

  3. What Every Media Specialist Should Know About Media Literacy

  4. What Every Media Specialist Should Know About Media Literacy “As film, TV, video, and other moving image and sound formats continue to pervade and shape our lives, the ability to understand how these media ‘work’ and how they impact our lives is crucial for all librarians.”Lori Widzinski, University of BuffaloStudies In Media & Information Literacy Education (SIMILE)

  5. What Every Media Specialist Should Know About Media Literacy Students "spend lots of time chatting, looking at pop culture web sites, and downloading MP3s, but they don’tdeal with critical evaluation of information." Donald LeuUniversity of Conn.Teaching With The Internet K-12: New Literacies for New Times

  6. What Every Media Specialist Should Know About Media Literacy "We spend a lot of time teaching kids to find things on the Net, but we need to expend 10 times more effort teaching them how to interpret what they've found." Alan November, Education Technology Consultant (quoted in Edutopia: October 2006)

  7. What Every Media Specialist Should Know About Media Literacy “While more young people have access to the Internet and other media than any generation in history, they do not necessarily possess the ethics, the intellectual skills, or the predisposition to critically analyze and evaluate their relationship with these technologies or the information they encounter. Good hand/eye co-ordination and the ability to multitask are not substitutes for critical thinking.”Dr. David Considine, media educator, Appalachian State University

  8. What Every Media Specialist Should Know About Media Literacy • What media literacy means • Where it fits in Ohio’s Academic Standards • What it looks like in the classroom • What resources are available • What your role is in promoting it

  9. What Every Media Specialist Should Know About Media Literacy Write a definition of “media literacy”

  10. What media literacy means Media literacy is concerned with helping students develop an informed and critical understanding of the nature of mass media, the techniques used by them, and the impact of these techniques. More specifically, it is education that aims to increase the students' understanding and enjoyment of how the media work, how they produce meaning, how they are organized, and how they construct reality. Media literacy also aims to provide students with the ability to create media products.

  11. What media literacy is: • Set of skills, knowledge, & abilities • Awareness of personal media habits • Understanding of how media works • Appreciation of media’s power/influence • Ability to discern; critically question/view • How meaning is created in media • Healthy skepticism • Access to media • Ability to produce & create media

  12. What media literacy is not: • media bashing • “protection” against media • just about television • just TV production • how to use AV equipment • only teaching with media; it is also teaching about the media

  13. Media literacy: Ohio standards ELA SOCIAL STUDIES HEALTH ART LIBRARY MEDIA

  14. So what does media literacy look like in the classroom? ELEMENTARYSECONDARY

  15. ML Core Concepts 1. All media messages are constructed 2. Media use languages with their own set of rules 3. Media convey values & points-of-view 4. Different people see the same media message differently 5. Media: power and profit Source: Center for Media Literacy www.medialit.org

  16. 1. All Media Are Constructed media construct reality

  17. 2. Media use languages withtheir own set of rules The Language of FilmCamerasLightsAudio (sound, music)EditingSet DesignCostumeActors’ expressionsMakeup The Language of IMBRBBe Right BackPIRParents In RoomLOLLaughing out Loud

  18. "If video is how we are communicating and persuading in this new century, why aren't more students writing screenplays as part of their schoolwork?" Heidi Hayes Jacob

  19. 3. Media convey values & points-of-view

  20. 4. Different people experience the same media differently

  21. 5. Media= power + profit FOX (News Corp) NBC (NBC/Universal) CBS ABC (Disney) CNN (AOL/Time Warner) VIACOM

  22. What would your students say is the purpose of television ?

  23. The following program is brought to you by the sponsor. You are brought to the sponsor by the program.

  24. Critical inquiry: questioning • Who produced and/or paid for the message? • What is the purpose of the message? • Who is the ‘target audience’ ? • What techniques are used to both attract attention and increase believability? • Which lifestyles are promoted and why? • Does the message contain bias or stereotypes?

  25. Critical inquiry: questioning • Why is this message being sent? • Who stands to benefit from the message? • Who or what might be omitted and why? • How might different people interpret the message differently from me? • What can I do with the information I obtain from the message? • What do you know; not know; like to know?

  26. Visual literacy

  27. Analyzing advertising

  28. The languages of TV & film • CAMERASa. lens b.position c.movement • LIGHTING • SOUND (music) • EDITING • SET DESIGN • COSTUME; MAKEUP; EXPRESSION

  29. Camera position Jack & The Beanstalk To Kill A Mockingbird

  30. Expressions Images from Disney’sFinding Nemo

  31. Deconstructing commercials Cell phone Toys Politics Script Script

  32. Analyzing film Opening Pocket Watch Fear

  33. Resources The Media Literacy Clearinghouse www.frankwbaker.com Center for Media Literacy www.medialit.orgThe Media Awareness Networkwww.media-awareness.ca

  34. Capstone Press (Grades 3-5)

  35. What can SLMS do? • Help students learn how to be critical viewers • Help students learn how to use critical inquiry skills- questioning • Help teachers appreciate teaching WITH media, but also teaching ABOUT media • Consider writing about media literacy in school and/or parent newsletter

  36. What can SLMS do? • Acquire materials which correlate to standards • Include media literacy in teacher training • Create bulletin boards which promote better understanding of media literacy and media issues • Start files on ads or news stories on media topics

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