What is Media Literacy?. Using the readings answer the following questions. In your own words, and without using the words MEDIA, LITERACY, INFORMATION, JOURNALISM, IMAGES, COMMUNICATION, FILM, TV, RADIO, BROADCAST, INTERNET, you are to define media literacy
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The ability to access, evaluate, analyze, and produce all types of communication (Aufderheide, 1993)
“The media are undoubtedly the major contemporary means of cultural expression and communication: to become an active participant in public life necessarily involves making use of the modern media. The media, it is often argued, have now taken the place of the family, the church and the school as the major socializing influence in contemporary society” (Buckingham, p. 5).
a gatherer, monitor, and surveyor of information, who “swings into public action only when directly threatened” (Lemann 1998).
… which are vital to the future of our civic democracy
“As a citizen, I should learn from that not to accept any analysis that tells us the game is over, that the world can’t get any better, because, say, the corporations have the politicians in their pockets, or because the corporations run the media….”
“This is our first hit, did we remember everything”
“Face it, Eddie, you don’t know where the East River is – pull over and get directions”
“Yo, Ralphie, is that your ring tone?”
5 notions of global citizenship: access to media, awareness of media’s power, assessment of how media cover international events and issues, appreciation for media’s role in creating civil societies, and action to encourage better communication across cultural, social and political divides.